Sep 2023 – Jan 2024 · 4 mos · Remote

Feb 2022 – Aug 2023 · 1 yr 6 mos · Kochi, Kerala, India

• Entri.app, is a leading vernacular learning platform in the country. It empowers individuals to gain the right skills and expert guidance at an affordable cost, helping them achieve their dream jobs through upskilling and test preparation courses.
• Closely collaborated with business, engineering, product, date & analytics , marketing & sales , growth & brand and HR teams to enhance and fulfill all design requirements.
• Designed and implemented numerous features and experiments focused on learning, growth, revenue, and cohort pods, all aimed at enhancing user experience and in-app revenue.
• Led and designed the first phase of entri global gamification feature, closely collaborated with CTO
• Contributed to the skilling pod, designed an in-app user experience experiment in April. The results were, with a 6.7% increase in skilling activation rate, a 15% increase in Average Revenue Per User (ARPU), and a remarkable 12% increase in conversion.
• Played a significant role in designing the category landing pages and their corresponding study plan flows, class analytics, and course report card for the cohort pod.
• Contributed to the revenue pod, on various features such as plans and pricing, EMI/payment in-app notification, payment checkout, payment history, and download receipt, as well as coupon code generation.
• Worked over 10 referral campaign experiments with the growth pod, resulting in high signup rates and impressive user retention.

Jul 2018 – Feb 2022 · 3 yrs 7 mos · Chennai, Tamil Nadu

• As a Visual associate in Visual Imaging Service (VIS)team, I meticulously edited digitally-submitted media to meet our internal standards, ensuring high-quality visuals for our products.
• I excelled in adhering to and enhancing documented processes for retrieving, editing, and uploading product images and videos from diverse sources, optimising workflow efficiency.
• Recognising, facilitating, and resolving issues, I actively contributed to driving improvements in our existing tools, fostering a culture of continuous enhancement.
• Additionally, I proudly served as the go-to resource for all internal design requirements, crafting captivating campaign designs that aligned with the company's branding and vision.
• When needed, I also collaborated with the Quality Analysis team, contributing to maintaining and enhancing the quality of our products.

Jan 2018 – Apr 2018 · 3 mos · Chennai, Tamil Nadu, India

Jun 2017 – Oct 2017 · 4 mos · Chennai, Tamil Nadu, India

Dec 2014 – Jan 2017 · 2 yrs 1 mo · Thrissur, Kerala, India

• As a lead designer, I've directed a talented team to create a diverse range of design solutions, spanning brochures, posters, logos, marketing campaigns, and advertisements for our valued clients.