Samarth Sinha

Product Manager

Gurgaon, Haryana, India11 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

10+ years of experience in product design.
Led design for AI-powered product contributing to $1.8M revenue.
Scaled design systems across multiple teams for consistency.

Stackforce AI infers this person is a SaaS Product Designer with extensive experience in user experience and design systems.

Contact

Skills

Core Skills

Product DesignDesign LeadershipUser Research

Other Skills

AI IntegrationAccessibility StandardsBusiness-to-Business (B2B)CollaborationCustomer Journey MappingData AnalyticsDesign ManagementDesign SprintsDesign StandardsDesign StrategyDesign SystemsFeedback LoopsInteraction DesignMobile Application DesignProduct Strategy

About

I’m a product designer with 10+ years of experience shaping user experiences across B2B SaaS, enterprise platforms, and high-scale consumer systems. I’ve led design at every stage—from early 0→1 product discovery to mature system scaling—with a strong focus on product impact, cross-functional collaboration, and design ops. Currently at BrowserStack, I lead design for the Test Management vertical and our core design system. I’ve: * Designed and launched a new AI-powered product from MVP to GA in just 4 months, contributing to $1.8M in first-year revenue and G2 “Leader” recognition. * Scaled a 12-product design system, driving quarterly roadmap planning, accessibility audits (WCAG A/AA), and design-dev rituals to boost velocity and consistency across teams. * Influenced product strategy by collaborating with 6 PMs and engineering leads, using funnel analytics and journey mapping to improve feature adoption by 9× and retention by 6×. Before BrowserStack, I spent 5+ years at Ticketmaster, where I designed enterprise tools used across the US & UK markets, led end-to-end UX research, and built a team of 6 designers. Earlier, I worked with CarDekho, Limetray, and Variance Tech, creating lead-gen sites, mobile apps, and early web ecosystems for brands like Renault, MOD, and Burger King. What drives me: turning complexity into clarity, building systems that scale, and collaborating with kind, sharp teams to deliver impact at scale.

Experience

Browserstack

Lead Product Designer

Oct 2022 – Present · 3 yrs 5 mos

As a Lead Product Designer at BrowserStack, I work at the intersection of new product innovation, AI integration, and platform scalability—leading initiatives that improve user experience, drive adoption, and scale design operations across the org.
1. AI-powered product design: Led the integration of generative AI into Test Management, enhancing workflows and improving adoption from 6.8% to 65% (freemium) and 4% to 37% (paid), by closely partnering with PMs, engineers, and GTM teams.
2. User onboarding transformation: Redesigned onboarding flows across key BrowserStack products, improving user retention from 4% to 25% through customer journey mapping, feedback loops, and simplified UX.
3. New product from 0→1: Spearheaded end-to-end design for a new Test Management product—from discovery to GA in just 4 months. Contributed to $1.8M in first-year revenue and recognition as a G2 “Leader” in Winter 2024.
4. Shaping the roadmap with design: Collaborated with 6 PMs and engineering leads to influence product direction using UX research, user data, and feedback synthesis—resulting in roadmap shifts that addressed core pain points and improved activation.
5. Design system leadership: Scaled BrowserStack’s design system across 12+ teams. Led quarterly planning, backlog grooming, design QA, and release coordination. Introduced scalable review processes and onboarding for faster adoption and consistency.
6. Accessibility-first mindset: Conducted a company-wide audit to address system inconsistencies and accessibility gaps. Prioritized WCAG A/AA compliance, worked closely with FE engineers, and rolled out accessible components across products.

Research SkillsUser Experience WritingStrategic ThinkingDesign SystemsDesign SprintsStrategy+10

Ticketmaster

3 roles

Lead Product Designer

May 2022 – Sep 2022 · 4 mos

Research SkillsUser Experience WritingDesign SystemsDesign SprintsStrategyDesign Leadership+8

Sr. Product Designer

Promoted

Apr 2019 – Jun 2022 · 3 yrs 2 mos

Research SkillsProduct DesignUser ResearchDesign Strategy

UI/UX Designer

Jul 2017 – Mar 2019 · 1 yr 8 mos

Cardekho

UI Designer

Jun 2016 – Jun 2017 · 1 yr · Gurgaon, India

First job as a UI Designer, I really enjoyed my hands on design and took all sorts of designing tasks:
Created the launch application of Renault KWID when it was launched where it showcased the full features, launch date and offers via different banks.
I worked on creating an interface for mall based kiosk where people could walk in the mall and interact with the kiosk to know about the car details/price/offers etc. This was built in collaboration with
Also worked on various lead generation platforms with Bank as 3rd party vendors and leads gathered by banks were redirected to our portal for more details.
Worked on creating a dashboard that would generate the reports, share analytics on leads captured by the above 3rd party vendor platforms in collaboration with CarDekho.
Conceptualised and worked on the wireframes of TranzLease lead generation portal. After couple of rounds of feedbacks from the leadership team then took it to the complete UI design of the site.
Worked on Emailer, Creatives, Banners, Illustrations for All brands.

Limetray

Frontend Web Developer

Mar 2015 – Jun 2016 · 1 yr 3 mos · New Delhi Area, India

An extremely high learning curve throughout my journey where I was a part of the core FE development team who worked on the top clients of the company in creating custom websites from scratch.
Worked on various frameworks like Bootstrap, Foundation & Skeleton.
Worked on a POC to scale up from my basic Front End Developer role to more advanced technologies like Angular & React JS. But soon after working for a couple of weeks I figured out advanced FE development was not cup of tea.
Decided to pursue my career in designing as it seemed more interesting and looked like I could contribute more as a designer than I could ever as a developer.

Variance technologies private limited

Web Developer

Aug 2014 – Mar 2015 · 7 mos · New Delhi Area, India

As the first job after completing college, I was involved in creating websites based on Wordpress. The job also involved some level of customisations on both Front End and Backend.
We were a team of 3 people and we were responsible of taking all the FE client websites from arts, mechanics, technology, travel etc. In a span of 3 months, we successfully completed websites for close to 80 clients.