Aug 2020 – May 2022 · 1 yr 9 mos

Jun 2018 – Aug 2020 · 2 yrs 2 mos

May 2016 – Jun 2018 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Nov 2015 – May 2016 · 6 mos · Mumbai

May 2015 – Oct 2015 · 5 mos · Bangalore

• Responsible for executing ROI driven B2B marketing campaigns in digital and off-line formats for technology giants such as IBM, Vodafone, EMC, NetApp, HP Enterprise, F-Secure, Dell and Juniper.
• KRA included adding new digital technologies like social media, mobile, and analytics in client communications and support client activities across all advertising, content marketing and social media engagement.
• Planned and Designed 2 event Apps for flagship event - CIO100 2015

May 2014 – Jul 2014 · 2 mos · Mumbai

• High quality exposure to Qualitative Market Research.
• Usnig design tools such as ethnographic research and empathy study worked on projects in the New product development, market entry and new media testing domain. Conducted field research using qualitative techniques like focus group discussions, consumer interviews, user journey mapping and observatory study.

Jul 2011 – Oct 2011 · 3 mos · Mumbai Area, India

• Taught communication design, to the second year BMM students, in the 3rd semester. Covered basics of design process and design softwares like Photoshop & Corel Draw.

May 2011 – Aug 2012 · 1 yr 3 mos · Mumbai Area, India

• My role was dynamic - a strategizer, motivator and team player. Conceptualised and executed various brand campaigns. Responsible for multiple accounts like FLAME School, liveyoursport.com, UCO Bank, Bharat Infrastructure and LAZZARO
• KRA also included determining project scope, define cost estimates, client liaison, multiple project and team management and external vendor management.
• Essential part of Brand Campaigns - Creation of brand identities, visual language and brand guidelines. Ideation and execution of collaterals for various brand campaigns.
• Also assisted in pre-sales pitches. Initiated and successfully implemented internal organisational processes to ensure better outputs.

Jun 2009 – Jul 2010 · 1 yr 1 mo · Mumbai Area, India

• Headed the research and content team, and supervised the design and production teams, for a non-fiction science show for kids, to be aired on a leading GEC. My task involved creating content, getting scientific authentication for exeriments and building a story around the experiment to make it more engaging for the kids.
• Managed a diverse team comprising of artists, architects, electronic and chemical engineers, local vendors and metal fabricators to create a compelling experience for the viewer.
• On the side, I also conceptualised and designed various communication collaterals, across platforms, for Walmart, Tara Jewels and Mughal-E-Azam (100 years celebration website)