Vikram Tyagi

Co-Founder

Delhi, India10 yrs 6 mos experience

Highly Stable

Key Highlights

16+ years in brand and communication leadership
Expert in storytelling and brand strategy
Proven track record in driving commercial impact

Stackforce AI infers this person is a Brand and Communication Leader in the Fashion and Beauty industries.

Contact

Skills

Core Skills

Brand StrategyCreative DirectionBrand CommunicationBrand BuildingBrand DevelopmentBrand ManagementCreative Writing

Other Skills

AdvertisingAgency ManagementBrand DesignBrand Development StrategyBranded ContentBranding & IdentityContentContent DevelopmentContent MarketingContent WritingCopy EditingCopywritingCreative Content CreationCreative MarketingCreative Strategy

About

Brand and communication leader with 16+ years of experience across fashion, lifestyle, beauty, and craft-led brands. A storyteller at heart, I build brands through narrative, visual language, and cultural relevance across campaigns, films, social platforms, physical retail, and large-scale IPs. My work spans D2C and retail, from shaping brand strategy and creative direction to executing campaigns that balance meaning with commercial impact. I’ve led teams, built playbooks, launched categories and stores, collaborated with artists, artisans, and creators, and worked across brands, NGOs, and cultural platforms in India and internationally. I’m driven by work that respects craft, embraces nuance, and uses storytelling not just to sell, but to shift perception.

Experience

Truebrowns lifestyle

Assistant Vice President - Brand Communication

Mar 2024 – Nov 2025 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

Owned brand communication and creative direction across D2C, marketplaces, quick commerce, and physical retail.
Built and led a 10-member in-house team; partnered closely with the founder and business
heads.
Defined brand identity and communication frameworks for Core and Luxe ranges; led SS/AW collections, new product and platform launches, seasonal sales, CRM communication, and performance creatives.
Repositioned the brand's visual and narrative language on social platforms, strengthening aesthetic consistency and depth.
Led PR, celebrity seeding, and influencer collaborations, enabling organic visibility.
Delivered multiple campaigns under INR 5L budgets; enabled a sale campaign delivering INR 1 crore in 3 days.
Independently created the entire Winter 25 catalogue using Google Gemini, eliminating
traditional shoot costs.
Conceptualized and delivered the brand's first Exclusive Brand Outlet at DLF Mall of India,
owning store design, visual merchandising, vendor coordination, and execution.

Brand StrategyBrand CommunicationBranding & IdentityCreative DirectionVideo ProductionLeadership+6

Vanity wagon (napsa pvt. ltd)

Assistant Vice President – Creative & Content

Aug 2022 – Sep 2023 · 1 yr 1 mo · New Delhi, Delhi, India · On-site

Conceptualized, scripted, and produced a 10-film celebrity campaign for an in-house skincare brand, shot with brand ambassador Anita Hassanandani.
Strategized and curated “Mix It Up”, a multi-day experiential pop-up event promoting homegrown clean beauty and wellness brands.
Built an in-house studio from scratch and supported the launch of pop-up stores in prime New Delhi malls through vendor sourcing and commercial negotiations.
Drove purpose-led initiatives in partnership with Smile Foundation and The Disposal Company through on-ground visits, checkout integrations, podcasts, and content collaborations.

Online AdvertisingBrand CommunicationExperiential MarketingVisual CommunicationBrand DevelopmentContent Marketing+18

India craft week

Head - Brand, Content & Communication

Nov 2018 – Mar 2022 · 3 yrs 4 mos · New Delhi, Delhi, India · On-site

Built and scaled India's first cultural-cum-business platform for the craft sector.
Led ICW ‘21 during the pandemic, generating INR 2 crores in 4 days, supporting livelihoods for 100,000+ artisans across 50+ craft forms.
Travelled extensively across India to research and produce films on rare craft traditions,
reshaping urban perception of Indian craft.
Led branding and communication for the ICW Preview at London Craft Week, presenting Indian craft narratives to a global audience.
Partnered with British Council and Aditya Birla Group on craft-led initiatives.

Online AdvertisingBrand CommunicationExperiential MarketingVisual CommunicationBrand DevelopmentContent Marketing+18

Ufaan media pvt. ltd.

Co Founder

Jan 2015 – May 2018 · 3 yrs 4 mos · New Delhi Area, India · On-site

Co-founded and led a media agency for over 3 years, owning strategy, creative direction, client relationships, delivery, and P&L.
Worked across brands and NGOs to deliver branding, campaigns, films, and digital storytelling at scale.
The role built a strong founder mindset, balancing creativity with commercial responsibility and driving meaningful cultural and brand impact.

Online AdvertisingVisual CommunicationBrand DevelopmentContent MarketingBrand ManagementCreative Writing+12

Nba group of institutions

Guest Faculty

Apr 2012 – Mar 2018 · 5 yrs 11 mos · Delhi, India

Skill Development

Asian school of media studies (aaft)

Guest Faculty

Apr 2011 – Mar 2018 · 6 yrs 11 mos · Noida, Uttar Pradesh, India

Skill Development

Forest communications pune

Copy Consultant

Jan 2011 – Aug 2018 · 7 yrs 7 mos · Pune Area, India · Remote

Strategized and scripted 360-degree campaigns for clients across sectors like Real Estate, Education, Healthcare, Hospitality, and E-Commerce.
Prepared strategy, branding, and advertising for the successful launch of 'FINITE' – a range of multi-functional skincare products for urban India in 2022.
Brand Identity Development of Sixth Element - an outdoor media agency - appeared in Campaign India in the first year of inception (of Forest).
Built and developed Brands and Strategies for innovative start-ups like "baithe baithe" and "Color Ur Blank Spaces".
Featured in Domus India for Branding deliverables of Brick School of Architecture, Pune.

Online AdvertisingVisual CommunicationBrand DevelopmentBrand BuildingCreative WritingCopywriting+6

Institute of apparel management

Guest Faculty

Apr 2010 – Mar 2015 · 4 yrs 11 mos · Gurugram, Haryana, India

Skill Development

Euro rscg

Idea Manager

Apr 2010 – Aug 2010 · 4 mos · Gurugram, Haryana, India · On-site

Created ATL and BTL branding materials, including Print Ads, TVC and Radio Scripts, Direct Mailers, etc., for a gamut of Reckitt Benckiser brands like Vanish and Harpic.
The portfolio of clients also included BSNL, MakeMyTrip, Unicon Financial Services, and IMT.
Conceptualized, Scripted, and Produced an Audio-Visual for Jaypee Greens, screened at India's largest real-estate conference in Mumbai.

Creative WritingCopywritingCreative StrategyAdvertising