Oct 2024 – Jan 2025 · 3 mos

Oct 2023 – Sep 2024 · 11 mos · Remote

• Led the development of the B2B2C product from the ground up and established a product, design, and engineering team in India.
• To enhance the shopping experience, led a Video Shopping feature that resulted in an 18% increase in recommended products conversion in 1 month.
• Led development of the AI Stylist Chat feature, achieving a 70–80% user satisfaction rate in personalised product recommendations.
• Built a SaaS suite with an integrated CRM having an earnings dashboard for retailers & stylists, which contributed 62.7% % of total engagement.
• Reduced product turnaround time (TAT) and improved discoverability by developing core PIM software.
• Led core modules of dropship ecommerce such as Brands Integration, PLP, PDP, Product Discovery, Payment Gateway, Orders, MDM, etc.
• Built an in-app CMS enabling marketing teams to independently create and manage blog content.
• Conducted 20+ user interviews and surveys, identifying key pain points to align product features with user needs.
• Improved MAU by 12% through customer feedback.
• Led a team of 7+ engineers, designers through Agile methodology to deliver features on schedule, improving overall team productivity.
• Collaborated with C-suite executives, engineers, and marketing teams to align product strategy, establish processes, and ensure cohesive communication across teams.
• Defined success metrics and delivered feature performance reports via Mixpanel.
• Established a scalable UI Kit to ensure design consistency and accelerate feature development.

Aug 2022 – Sep 2023 · 1 yr 1 mo · Remote

Apr 2022 – Jan 2023 · 9 mos · Gurugram, Haryana, India · Hybrid

• Led end-to-end design of the app tailored for rural dairy farmers, focusing on intuitive UX for low-literacy users across Tier 2 & 3 cities.
• Designed and improved the cattle sales flow, leading to a 30% increase in listings within 3 months.
• Designed a community feature where our team regularly shared helpful farming tips and solutions, which led to a 20% increase in farmer engagement within 1 month.
• Advocated for on-ground user research, travelling to rural clusters to conduct usability studies, which directly informed product iterations.
• Introduced a scalable minimum viable design system that balanced tech feasibility and rural constraints (low bandwidth, basic devices).
• Mentored 4 junior designers on how to approach design problems, solicit feedback, and drive impactful outcomes.
• Acted as a bridge between design and engineering, anticipating dev blockers early through async specs, design QA, and regular tech syncs.
• Collaborated closely with Product Managers to unblock decision-making by aligning on user needs, design priorities, and feature scope, reducing iteration cycles and accelerating roadmap delivery.

Jan 2021 – Mar 2022 · 1 yr 2 mos · Gurugram, Haryana, India · Hybrid

Sep 2020 – Nov 2020 · 2 mos · Chandigarh, India · On-site

May 2018 – Aug 2020 · 2 yrs 3 mos · Chandigarh, India · On-site

• Took the lead in understanding client requirements, planning the project, and single-handedly converted ideas into tangible designs after taking the client in the process and soliciting feedback from engineers & managers.
• Made a central ui kit for all projects to deliver projects on time.
• Advocated and promoted the importance of the psychology of design in the success of the company.

Jan 2015 – Present · 11 yrs 2 mos

• Designing digital products supporting social programs across 200+ global branches.
• Collaborating with cross-functional teams to deliver content for a large audience on social media (Youtube: 1M, Instagram: 44k followers)