Jul 2023 – Present · 2 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• Head and lead Professor for MBA Marketing and Digital Marketing.
• Also courses in MBA (Innovation & New Venture Management)
• Also headed and set up the Department of Languages (French and German).
• Designed the curriculum from the 'skill' perspective as per the National Education Policy.

Mar 2017 – Present · 9 yrs · Mumbai Area, India

• Advisory services in Marketing, Strategy, Personal Branding at a deeper level than usually seen.
• I am also a Fractional CMO with a well established FMCG packaged food company.
• And career development mentorship.
• Besides top end content writing for sensitive internal and external communication.
• I have the rare profile that comes from having worked on all sides of the Marketing and Strategy table, literally as a specialist.
• As such I specialise in virtually every sub-specialisation in Marketing, be it Brand and Product Management, Digital Marketing, Marketing Communications, Pricing, Advertising, Market Research, and even eCommerce.
• I also specialise in Sales Training and organisation building and development with systems, tools and methodologies for strategy facilitation, deployment, goal setting and organisation building.

Dec 2006 – Jun 2011 · 4 yrs 6 mos

• Managing Business lines and brands across categories such as digital, luxury, retail, and franchise brands.
• Successfully launched a slew of products, and acclaimed campaigns both above and below the line.

Jan 2005 – Jan 2006 · 1 yr · Mumbai, Maharashtra, India

• Responsible for managing the P&L of Nielsen's biggest region for Retail Market Measurement Research, the West Zone.
• Leading the Client Service Team and managing almost every large MNC brand in the West Zone, mostly in the FMCG space.
• Managing all MNC relationships of the zone along with Nielsen interfaces in regions to which the India business of the MNC reports

Jan 2004 – Dec 2005 · 1 yr 11 mos

• Formulating, presenting brand strategies and consumer insights for leading large McCann global accounts
• Brand Consulting to clients; driving new business through strategy presentations.
• Consumer insight related work; enabling and facilitating the creative development.

Jan 2001 – Mar 2003 · 2 yrs 2 mos · New Delhi Area, India

• Formulation, development and deployment of the business plan of this large start up - a long distance telecommunications carrier.
• Responsible for pricing and tariffing.
• Product Manager for Value Added Services.
• Organisational bridge between finance and management accounting, network planning, marketing.
• Authored the famously successfull Cell2Cell pricing and competitive strategy that led to explosion in mobile adoption in 2001

Jan 1994 – Jan 2001 · 7 yrs · New Delhi, Delhi, India

• Strategic Planning at group level
• Also responsible for managing product brands of various businesses, corporate communications, market research and marketing services including DM, Events and PR.
• Contact interface for all agencies.
• Also responsible for New Product Planning and Positioning strategies for Royal Enfield Motors motorcycles
• Strategic Planning responsibilities included consolidation of Group strategic plans, Annual Business Plans, analysis of Industry sales and MIS, environment and competition scan. Focus on revenue side.
• Successful launch of a new product concept, the Eicher City Map, which established a record of the fastest selling book in thirty years; setting up the distribution network and leading a space selling team and sales & distribution.

Jan 1992 – Jan 1994 · 2 yrs · New Delhi, Delhi, India

• Client Servicing and account management across brands in different categories such as FMCG, Liquor, consumer durables.
• Officer's Choice became fastest growing brand in category
• Also responsible for strategy presentations for new business pitches.

Jan 1990 – Jan 1992 · 2 yrs · New Delhi, Delhi, India

• Part of Strategy team that acquired LML Vespa scooter brand account.
• Handled the LML Vespa scooters brand account, then the largest account at ULKA Delhi, which became as positioning led turnaround case study.
• Immense learning from Ravi Kant (later, CEO of Tata Motors) as client.