T

Tanmayi Joshi

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Expert in crafting compelling copy across various formats.
  • Proven track record in campaign strategy and execution.
  • Strong ability to leverage AI for content creation.
Stackforce AI infers this person is a versatile Copywriter and Creative Strategist in the Advertising and Content Marketing industries.

Contact

Skills

Core Skills

CopywritingCampaign StrategyScriptwritingVisual StorytellingContent WritingContent Strategy

Other Skills

AdvertisingArticle WritingBriefsCampaign StrategiesCommunicationConceptualizerContent ManagementContent MarketingCopy EditingCreative WritingDigital CopywritingDigital StorytellingEditingEngaging ContentEnglish writing

About

Hi, I’m Tanmayi — a Copywriter and Creative Strategist who moves through ideas like fish through water. Writing comes naturally to me, but it’s never just instinct. I spiral (strategically), overthink (productively), and craft copy that flows with purpose. Because yes, vibes matter. But so does the strategy beneath them. I’ve worked across formats that scroll, sell, and stick: 1. Social Media Copy 2. Website Copy 3. Performance Copy 4. Product Descriptions 5. Amazon Ad Copy 6. Campaign Strategy Let’s create work that makes waves, not just ripples. P.S. I’m actively looking at opportunities as a Copy Lead or Copy Supervisor. Please call me or mail me for details. DM or reach out: tanmayi.joshi@gmail.com

Experience

Social beat

Senior Creative Copywriter

May 2023Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

  • 1. Understanding briefs given by different brands and translating them into content for social media and performance ads (Meta, Google).
  • 2. Writing copy and contributing to strategy to leading consumer brands.
  • 3. Ideating campaign ideas for brands to stand out in a crowded market while retaining their brand voice.
  • 4. Coming up with IP ideas for the brand's social media to strengthen its value proposition and increase recall.
  • 5. Strategising for campaigns and writing copy for business development pitches (For social media and performance ads)
  • 6. Holding a copy workshop for colleagues to stimulate creative thinking.
  • 7. Leveraging AI to the best of my abilities to do preliminary research, refine copies, and generate first-level campaign ideas.
  • 8. Supervising writers with their accounts and helping with ideation
  • CLIENTS:
  • Licious, Samsonite, Cafe Coffee Day, Livguard, A23 Rummy, Kapiva, Sukoon Health
CopywritingDigital StorytellingCommunicationMarketing CopyConceptualizerSocial Media Communications+5

Unacademy

Junior Copywriter (Media Team)

Oct 2022Apr 2023 · 6 mos · Bengaluru, Karnataka, India

  • 1. Conceptualising, writing, and executing various scripts/flow documents for YouTube videos.
  • 2. Active involvement in post-production activities to shape the product (YouTube videos) - Involves meme insertions, subtitle work, trim downs, and others
  • 3. Involvement in production activities - altering the flow keeping the final product in mind, incorporating changes as per plans, and others.
Visual StorytellingPop CultureYouTubeEnglish writingBriefsScriptwriting+2

Bhanzu

Marcom Specialist (Copywriter, Script Writer)

Apr 2022Sep 2022 · 5 mos

  • 1. Ideating, researching, and writing interesting explainer scripts based on dense Math topics for YouTube 5-minute videos.
  • 2. Drafting compelling pitch emails to journalists to get authored articles featured.
  • 3. Ideating, researching, and drafting social media copies for Instagram and LinkedIn.
  • 4. Working with the design and video teams to deliver social media content on time.
Visual StorytellingPop CultureCommunicationStoryYouTubeEnglish writing+5

8 views

Writing Consultant

Apr 2021Apr 2022 · 1 yr · Remote

  • A constant aid to the in-house writing team by handling the following responsibilities:
  • 1. Understanding client requirements based on limited details and no brief.
  • 2. Writing SEO-based blogs and articles (with meta descriptions) for clients across niches like lifestyle, real estate, food, health, and education.
  • 3. Using various writing styles, tones of voices, and words to represent each niche well.
CommunicationEnglish writingCreative WritingContent Writing

Midea hub llc

Content Strategist & Copywriter

Apr 2021Mar 2022 · 11 mos · Ahmedabad, Gujarat, India

  • Worked closely with the founders to:
  • 1. Understand the presentation design industry through competition analysis, customer reviews, interviews, and podcasts.
  • 2. Establish a brand tone/voice through careful analysis of brand values and storytelling.
  • 3. Devise content marketing and SEO strategy for cross-platform presence.
  • 4. Strategize and execute social media strategy for the organization's presence on LinkedIn and Medium.
  • 5. Write different forms of content: website copy, landing pages, SEO-based blogs, LinkedIn post copy and captions.
  • 6. Coordinate with design and video teams to produce social media posts that express a clear message.
CommunicationEnglish writingContent Strategy

Storyprocess

Copywriter

Jan 2021May 2021 · 4 mos

  • Worked with Subinder and Jessica to create landing page copy and marketing email copies for their campaign.
  • Responsibilities:
  • 1. Understanding the brand tone and voice, and the audience's pain points and translating the right sentiment in the copy.
  • 2. Writing the landing page and marketing emails to showcase the brand's expertise.
  • 3. Learning more about storytelling practices and applications in emailers.
CommunicationEnglish writing

Vin, viand, and beyond

Web Content Writer

Nov 2020May 2021 · 6 mos · Remote

  • Worked with Naoko to develop sophisticated affiliate marketing blogs in the niche of Food and Wine.
  • Responsibilities Include:
  • 1. Writing crisp, informative, and engaging blogs based on KGR keywords for the purpose of affiliate marketing.
  • 2. Contributing to the content strategy and calendar development process.
  • 3. Ranked an article on the 4th position of first page of Google search.
CommunicationEnglish writing

Learned.guru

Web Content Writer

Sep 2020Dec 2020 · 3 mos · Remote

  • Working with Tarana and Neesha to establish LearnEd as a credible business English communication firm.
  • Responsibilities:
  • 1. Brainstorming content ideas with the team and managing the monthly content calendar.
  • 2. Working as a web content writer and creating articles/blogs for LearnEd website and guest posts.
  • 3. Coordinating with the team to align the content with their target audience.
  • 4. Writing guest posts for eminent blogs in the Elearning Industry.
CommunicationEnglish writing

Photosyntesis branding solutions llp

Web Content Editor

Aug 2020Dec 2020 · 4 mos · Remote

  • Working with Akshata and Mayank to deliver stellar website content for several clients.
  • Responsibilities:
  • 1. Editing content to be crisp and relevant to the clients' target audience as a prolific content editor and proofreader.
  • 2. Ensuring timely content delivery and strict adherence to guidelines provided by clients during the discussion.
CommunicationEnglish writing

The trade indians

Web Copywriter

Jul 2020Aug 2020 · 1 mo

  • Helped a young online trading course portal with web copywriting services.
  • Here's a list of all the pages I wrote:
  • 1. Home
  • 2. About Us
  • 3. Instructors
  • 4. Disclaimers
  • 5. Course Details
  • Responsibilities:
  • 1. Gathering data and stories for the web copy from client calls and interaction.
  • 2. Creating insightful and crisp web copy so they can launch their e-learning trading course.
  • 3. Ideating and writing the content for a landing page for the client.
CommunicationEnglish writing

10xdigitals

Freelance Content Writer

Mar 2020Jul 2020 · 4 mos · India

  • Helping Akshat Bharani service an IT firm that wants to generate leads and get organic traffic by writing SEO-based engaging technical content.
  • Responsibilities:
  • 1. Structuring, writing, and editing content for a tech firm as an excellent Web Content Writer.
  • 2. Ensuring to deliver timely and high-quality content that helps the client generate leads and build credibility.
  • 3. Writing web copies for 2 digital marketing companies as a Freelance Copywriter.

Freelance

Freelance Writer

Jan 2020Feb 2022 · 2 yrs 1 mo

  • Started as a passionate web content writer.
  • Contact me for all your writing needs like:
  • 1. Blogs/Articles
  • 2. Web copywriting
  • 3. Social media post creation & strategy
  • 4. Content Strategy
  • 5. Content Marketing
English writing

Hitachi vantara

SAP Consultant

Jul 2017Dec 2019 · 2 yrs 5 mos · Pune Area, India

  • Worked as an SAP-PP/QM support consultant for multiple enterprises.

Education

Chandigarh Engineering College, Landran

Btech IT — BTech IT

Jan 2013Jan 2017

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