Oct 2022 – Sep 2023 · 11 mos

• ●Prioritization of profitable investments from $1MM to $1.55MM of yearly spends to deliver better ROI & share growth.
• ●New product bundle launch that cater needs for specific set of consumers.50% growth on Night Segment. 60% consumers reported ~20% increase in consumption driven by night regimen /frequent change before sleeping(+~4 Pads).~80% Purchase Intent to repeat the bundle.
• ● Led an extensive social Media and E-commerce Analysis to identify key trends, product adjacencies and breakdown of Competition Social Media strategy and impact.Identified actionable Product related Insights from E-commerce reviews, to fix packaging, quality, appeal and fake product issues.
• ●Formulated a Winning Social Media strategy defining role of different channels and strategic framework for various content buckets. Eg: Subject Matter Expertise via posts, AMA & Quiz stories, Influencer & KOL content via lifestyle posts, product demos etc for diverse markets like India, Saudi & UAE.
• ● Led SEO & SEM for Whisper India, leading to a 25% cost reduction on CPC basis, increased the number of clicks and traffic to website by over 75% in the past 6 months by redefining the ads, focusing on quality of Ads, creatives & relevant TG targeting basis geography, age and device.
• ●Volunteered to upskill my coaching skills by conducting Programmatic Shelf & Display Workshop as part of the AMA Retail Academy

Aug 2020 – Oct 2022 · 2 yrs 2 mos

• ●Identified portfolio opportunities, Insights on habit changes, Period flows, Days in Periods, ethnicity, BMI and a comparison study on POME vs Mom consumers to drive Marketing communication, new product launches and cater needs for specific set of consumers.[4-6 Pts on Total Always(1-1.5$MM)]
• ●Defined the right Pricing strategy to drive category and share growth by improving existing portfolio pricing and found portfolio gaps by assessing pricing and sizing opportunities( Kenya Share flat, Kuwait +0.5pts gain)
• ●Total Opportunities worth $700M were executed in both the markets UAE & Saudi. VGP & Planogram recommendation based on Data through Programmatic Shelf.
• ●Improved in store execution by identifying stores that were defaulting on planogram implementation, leading to -1pts in avg deviation (boosted sales by $100M)

Nov 2019 – Jul 2020 · 8 mos

• ● Identified distribution gap for overall CDI Opportunity contributing to a SOP of $2.3MM
• ● Opportunity to drive Nights visibility in stores within affluent neighborhood and higher consumption leading to $230M SOP

Oct 2020 – Present · 5 yrs 5 mos · Mumbai, Maharashtra, India

• ● National Poker Series Gold & Silver Medalist
• ● Played from Gujarat Falcons in the Nation's biggest Poker Sports League S4
• ●Multiple titles including Pokerstars Main Event, The MoneyMaker, Indian Poker Festival, IOPC (Indian Online Poker Championship), IPM (Indian Poker Masters) FTS, WCS, ITM, SCS
• ●Final Table finishes in some of the top tournaments in the country including The Moneymaker, APT Championship, IOPC Blaze, DCS Main Event, NPS Super Highroller, PSS Main Event, DPT Main Event, The Legend Esteem
• https://pokerguru.in/poker-player/madeleine/dashboard/

Oct 2018 – Nov 2019 · 1 yr 1 mo · Pune, Maharashtra, India

• ● Developed a Demand Forecasting model using LSTM network to predict sales on a weekly basis.
• ● Identified trend,periodicity and seasonality of items using RBF time models.
• ● Developed models to cluster customers and predict the type of products they will buy in future using SVC and Kmeans.
• ● Worked on a customer recommendation system using the latest techniques like Neural Collaborative Filtering, Extreme Deep Factorization Machine (xDeepFM) to recommend products based on User similarity and item similarity.

Jul 2017 – Oct 2018 · 1 yr 3 mos · Pune, Maharashtra, India

• ● Achieved granularity by executing different treatments for each store cluster by coordinating with cross-functional teams - merchants,signing and store operations,modeling teams and analyzed test results to provide empirically tested recommendations.
• ● Executed promotions for each store which contributed to annualized sales benefit of more than $5 million.
• ● Elasticity estimation using Bayesian Regression Model at different hierarchy level.

May 2016 – Jul 2016 · 2 mos · Bengaluru, Karnataka, India

• ● Worked on a Photonics harvesting project with the goal to increase the overall energy yield from a solar farm.
• ● The most optimal angle for the tilt of the panel was decided based on the latitude,longitude of the place and the month of year.
• ● The reflectors were controlled dynamically based on the Irradiance of the sun and the tilt of the panel.
• ● Designed an optimization program to come up with the most optimal farm layout in order to maximize the yield subject to space and cost constraints.

Aug 2015 – Jan 2016 · 5 mos · Dispur, Assam, India

• ● Spearheaded an elite 3-tierteam of 10 Managers, 20 Senior Executives and 40 Executives to conduct the largest Entrepreneurial Summit ever.
• ● Initiated Marketing and Corporate Sponsorship to Raise the highest budget ever in any edition of the Summit and first time ever Media Associations to increase the reach of the Summit.
• ● Organised first ever TEDx talks at IIT Guwahati, along with other first time events like CEO Meetup, Startup Exhibition, Startup Spotlight.

Jul 2015 – Apr 2016 · 9 mos · Dispur, Assam, India

• ● Forging and maintaining associations with institutes, universities, professional organizations and alumnis, for promoting entrepreneurship awareness.
• ● Forming association and tie-ups with Venture Capitalists, Angel Investors financial institutes, Incubation cells, Entrepreneurship Promoting Forums and Contact Industry Leaders and stalwarts for lectures and workshops.

May 2015 – Jul 2015 · 2 mos · Greater Chennai Area

• ● Developed a road map for Indian Railways for procurement of renewable power. This included sub segmental potential estimation exercises and estimated the deficit that it would have to procure from Open Access. The report was later presented to the Indian Railways minister.
• ●Prepared a strategic note and developed a simplified financial model to help the client achieve the lowest cost of solar power.
• ● Analysed existing business models and factors affecting IRR of projects.
• ● Did a trend analysis of grid tariff in key states. Analysed state tariff orders and solar policies. This analysis was used for building a sales tool and for bidding in tenders.
• ● Represented SunEdison in the Confederation of Indian Industry’s Green power conference 2015 and identified top industry trends.

Feb 2014 – Feb 2015 · 1 yr · Dispur, Assam, India

• ● Raised the budget of Alcheringa 2015 through Corporate sponsorships
• ● This includes marketing activities and integration(s) tailor-made for a brand during the event so as to mutually add value to both Alcheringa and our partner.
• ● Conceptualizing and Executing brand integration strategies having Indian youth as the target group for global and national corporations.
• ● Guided 18 Marketing Executives to garner corporate sponsorship for the fest,
• also mentoring them across various aspects of marketing.