R

Rajiv Srivatsa

Co-Founder

Bengaluru, Karnataka, India21 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded Urban Ladder, leading it to profitability.
  • Raised over $100 million in venture capital.
  • Led product management for Yahoo! in emerging markets.
Stackforce AI infers this person is a B2C E-commerce and Venture Capital expert with a strong focus on product management.

Contact

Skills

Core Skills

Venture CapitalStartup DevelopmentContent CreationFundraisingDigital InnovationProduct ManagementMobile StrategyAccount ManagementBusiness DevelopmentSoftware Development

Other Skills

AnalyticsBusiness PlanningBusiness StrategyCRMClient DeliveryClient InteractionCompetitive AnalysisConsultingCross-functional Team LeadershipCustomer Relationship Management (CRM)Customer ServiceE-commerceEngineeringGo-to-market StrategyLeadership

About

Around ~23 years experience in the technology industry, first building scalable products and companies across B2C commerce, B2C tech, mobile, supply chain areas and then investing into these businesses. Co-leading the deployment and operations of $75 Mn (Rs. 600 Cr) Global early-stage VC firm Antler in India currently. Run a podcast OneLifeTheory on happiness, potential and careers. Co-founded Urban Ladder and helped build it (~7.5 years) towards becoming the #1 omni-channel brand for furniture in India. Focused my efforts on the technology, strategy and people front. Raised 5 rounds of ~$100+Mn capital from some of India's best VC firms including Kalaari, Sequoia, SAIF Partners, Steadview and investors such as Mr. Ratan Tata, Anand Rajaram, Venky Harinarayan etc. Senior Product Manager (4 years) at Yahoo! - focusing on consumer facing cutting-edge online and mobile products in the Emerging markets including India, LATAM, SE Asia etc; Worked on media products for consumers across the entertainment, education, news, finance, cricket, movies, regional languages areas Previously was focused on corporate IT Services industry for over 6 years including software engineering (design / development / testing / implementation) {pre-MBA} and business analysis, requirements design, pre-sales activities, marketing, product management, relationship / account management, business development and sales, partner management for the manufacturing and logistics verticals in India, USA, Switzerland. Prior to MBA, experience (2 years) included hands-on coding, interfacing with client, writing use-cases and developing full fledged websites B2C Commerce - Building a consumer brand; Scaling up a consumer brand; Building vision, values, culture, product market fit; Starting up; Building technology and product management teams B2C Technology - Online and mobile products (Media Products; Education; Emerging Markets) - product management, product strategy, business plan, product execution (concept, design, PRD, development, testing), product marketing (GTM), interfacing with cross-functional teams; B2B Tech Services - business analysis, product management, requirements design, pre-sales and business development, strategy and business operations, account management, client delivery, partner management

Experience

21 yrs 9 mos
Total Experience
4 yrs 7 mos
Average Tenure
6 yrs
Current Experience

Antler

Founding Partner (India)

Jun 2020Present · 5 yrs 11 mos · Bengaluru, Karnataka, India

  • As Founding Partner at Antler India, I (along with Nitin) will be in charge of leading the deployment and operations of Antler, a global early-stage VC firm which will build the next set of outstanding founders and startups from India. This involves raising local funds, building a local Antler team, identifying great founders, and working with mentors and functional specialists to groom and build outstanding startups. Antler India closed a fund of Rs. 600 Cr ($75 Mn) as of Mar 2024.
  • Antler partners with early stage founders to build scalable startups, by guiding them through the entire process from inception to raising a Series A. We offer a strong stipend and a pre-seed fund after 10 weeks for selected startups. We are sector-agnostic and want to build real, sustainable and scalable businesses from India for India and the globe.
  • For more details on program including the global team and startups, check http://antler.co/india
Venture CapitalStartup DevelopmentFundraisingTeam Building

Onelife theory

Podcaster / Blogger

May 2020Present · 6 yrs · Greater Bengaluru Area

  • My personal hobby is to share my learnings on happiness, careers and startups. I will be sharing an 8-step framework on everything happiness, potential, purpose, life, work, relationships and more via weekly episodes on Podcast / Youtube / Medium. This is a new night-time hobby that I spend 3/4 hours a week to get out the most important learnings of what I have experiences across these topics, and also try to digest the best of information that I come across in any of these. Check out the links below for Spotify, Youtube, Medium. It's also available on other podcast platforms by searching for 'OneLife Theory'. You can find me on @telljeeves on all social platforms - Instagram, Twitter, Facebook for more.

Self

Figuring Out Next Steps...

Nov 2019Apr 2020 · 5 mos · Greater Bengaluru Area

  • Learning from a variety of people - CEOs, founders, mentors, 1st and 2nd time entrepreneurs, top recruitment consultants etc. (and it's quite humbling and mind-boggling - the kind of work that's been done across the ecosystem)
  • Understanding and studying different sectors (B2C Tech, D2C brands, media, education, healthcare, travel etc.) and markets (India, China, Silicon Valley, Europe etc.)
  • Writing and sharing thoughts, learnings from the UL experience (including possibly a book!) on LinkedIn, Twitter, Medium + share other thoughts on life in general, happiness etc.
  • Figuring out next steps in life over the course of Nov 2019 - Apr 2020

Urban ladder

Co-Founder, CPTO

Feb 2012Oct 2019 · 7 yrs 8 mos · Bangalore

  • (Acquired by Reliance in 2020)
  • Co-Founder Urban Ladder; Raised $100+Mn venture capital from marquee investors to build India's most favourite furniture brand with highest Net Promoter Score (75+); Pioneered digital innovation on web, mobile, AR, VR to build outstanding customer experiences to initiate Indians buying furniture and big-ticket products online for the first time
  • 2019: Business focused on profitability, expansion in retail (via franchise mechanisms) and continued focus on product and service; Moved out of an operation leadership role after getting business to operational profitability; continue to be a Shareholder and a member of the Board of Directors
  • 2017-18: Raised $25Mn to pivot business to be an omni-channel single brand retailer; Built up a new retail organisation with the help of experienced leaders from outside; Brought down monthly burn by 75% while growing revenue 30% over an 18-24 month period; Tweaked the values to formulate a renewed culture inside the org to move towards profitability
  • 2015-16: Raised $70+Mn from Steadview Partners, Sequoia Capital, Mr. Ratan Tata, Anand & Venky - to hyper-scale Urban Ladder; Revenue grew ~10X in 24 months; Built a team of ~1000+ across different verticals including an 80+ tech and product team; Pioneered new technologies such as AR/VR in the business; Scaled vision, values, culture across remote operations org spread in ~20 different cities; Brought in experienced senior leaders to manage technology and marketing
  • 2012-14: Co-founded and launched Urban Ladder in July 2012 with my IIMB batchmate Ashish Goel; Raised $7+Mn from Kalaari Capital, SAIF Partners to build India's favourite online brand with the highest Net Promoter Score (NPS) of ~80; Innovated on the digital product and marketing to become the first global furniture brand that could sell big-ticket furniture online across any country; Responsible for technology, product, marketing, merchandising, customer service and HR
FundraisingDigital InnovationRetail Strategy

Yahoo!

Senior Product Manager

Feb 2008Jan 2012 · 3 yrs 11 mos · Bangalore, India

  • Recipient of the highest honor in Yahoo! world-wide 'Yahoo! Superstar' award from the CEO as key part of the Yahoo! Cricket product team; Won Yahoo! India level recognition 'You Rock' award twice for different initiatives (both team and individual)
  • 2011 - Senior Product Manager with Yahoo! Emerging Markets: Launching a new visually rich global-ready entertainment destination anchored around celebrities called 'Yahoo! Stars'; Developing the Yahoo! India mobile strategy and implementing the various initiatives across global and regional properties; Continuing progress on the Yahoo! Education portal to #2 in Comscore by June 2011 with ~2 Million users; continuously enhancing the portal to become the choice destination for students by end-2011; Championing knowledge sharing, innovation seminars and initiatives across Yahoo!
  • 2010 - Senior Product Manager with Yahoo! Media Products and Solutions (Emerging Markets): Building out a new education portal for Y! India that went live November 2010 at in.education.yahoo.com; Anchored product right from conceptualization, user research, business case definition till execution ground-up
  • 2009 - Product Manager with Yahoo! India: Product management and product marketing responsibilities for all media properties including Y! India Cricket, News, Movies, Finance & Y! India - Jagran and other regional language websites; Also built innumerable micro-sites for IIFA, Elections 2009, Wills Fashion Week etc.; Championed the Yahoo! - ICC partnership from the product side - built the first joint site for the ICC Twenty20 World Cup and then subsequently for the Champions Trophy; By 2009 end, Cricket, News, Movies, Languages, Micro-sites became #1 by a big margin; Finance was #2 in UU
  • 2008 - Product Manager with Yahoo! India. Based out of Bangalore. Product Management responsibility for Y! India News, Movies, Finance; News and Movies moved into #1 while Finance was #3 in UU but was completely revamped and relaunched in just 3 months
Product ManagementMobile StrategyUser Research

Cognizant technology solutions

Account Manager (Consulting, BD, Business Analysis)

May 2004Feb 2008 · 3 yrs 9 mos · India, USA, Switzerland

  • Recognition from CEO at Cognizant for blog on company strategic initiatives; Invited to Orlando to present views to entire top management team
  • 2007 - Account Manager - Client interfacing; Client delivery and account relationship management for a key logistics client in Basel (Switzerland) + interfacing with key ERP partner (Waldorf, Germany) on the warehouse management system module
  • 2006 - Assistant Manager Business Development - Developing winning solutions including responding to client requests for proposals and managing client visits as part of evaluation; Analyst presentations; Product Management (India, USA) for a solution in the Manufacturing and Logistics vertical
  • 2005 - Senior Business Analyst - Product Requirements Gathering and Interfacing with engineering Team (India, USA) for factory manufacturing systems
  • 2004 - Senior Business Analyst - Business Analysis; Sales Support; Business Development Support; Marketing Support; (India)
Account ManagementBusiness DevelopmentClient Delivery

Infosys technologies ltd

Software Engineer

Jun 2000Jun 2002 · 2 yrs · Greater Chennai Area

  • Built one of the most popular personal websites across the entire Infosys org
  • 2001/02 - Module leader on web-based loyalty management system for key networking client; Lead engineer on loan processing module for home reinsurance client
  • 2000/01 - Software Engineer (Trainee) responsible for business rule extraction, use-case writing, development, testing for a key module in a documents management system for aviation client
Software DevelopmentWeb DevelopmentClient Interaction

Education

Indian Institute of Management Bangalore

MBA

Jan 2002Jan 2004

Indian Institute of Technology, Madras

B Tech — Naval Architecture Engineering

Jan 1996Jan 2000

P. S. Senior Secondary School

N/A — Computer Science

Jan 1995Jan 1996

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