Sep 2021 – May 2023 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

• My responsibility is to create a design vision for the company that is innovative, user-centered, and scalable. I work closely with other departments such as product, engineering, and marketing to ensure that the design vision aligns with the company's overall goals and objectives. I have established a design process that enables the team to work efficiently and effectively, from ideation to implementation, while ensuring consistency and quality.
• I am involved in managing and mentoring a team of designers, providing guidance and support to help them grow and develop their skills.

Mar 2021 – Sep 2021 · 6 mos · Bangalore Urban, Karnataka, India

Feb 2020 – Feb 2021 · 1 yr · Bengaluru, Karnataka, India

• Evaluated branding, products and company details to create new style guides, and present alternative styles and dashboard designs.
• Created storyboards and personas as per users, and incorporated them into design decisions, resulting in an improved and significant design creation.
• Revamped the zestmoney app and website and worked on the new design system.

Mar 2019 – Feb 2020 · 11 mos · Bengaluru, Karnataka, India

• Vision: Transform Businesses through Design Thinking & Design Doing
• Areas: User Experience, Design Strategy, Design Research, UI Design Trends.
• Responsible for interacting with various clients to understand their unique business problems. My work here revolves around handling projects end to end, from research, ideation, journey mapping, wireframing, and prototyping.
• Followed the design process of Discovery > Insights > Future Vision > Experience Roadmap > Execution (Information, Interaction, Interface/Visual Design) > Continuous Delivery
• Learnings:
• 1. Not all products need the full design cycle. We can start anywhere and still add a lot of value to the user.
• 2. Shipping faster is the key.
• 3. Increase efficiency and effectiveness & fail faster.
• 4. MVP is better than a full-blown application design. However, think design scalability at all times.
• 5. Don't write documents, make prototypes.
• 6. Evangelise design and add your bit to the design culture.

Apr 2018 – Mar 2019 · 11 mos · Bengaluru, Karnataka, India

• Accelerated design execution by integrating feedback mechanisms, defining best designs principles and creating a visual library.
• Collaborated with stalk holders like project managers and business associates to successfully complete the designs.

May 2016 – Apr 2018 · 1 yr 11 mos · Bengaluru Area, India

• Designed experience for wildcraft stores.
• Worked on the store concepts, and designed communication for wildcraft products to make it user friendly.
• Worked on the wildcraft website and mweb.

Jun 2015 – Dec 2015 · 6 mos · Chennai

• Intern

May 2014 – Jun 2014 · 1 mo · Chennai