Sujit Jha

Product Manager

Mumbai, Maharashtra, India15 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Boosted ad revenue by 20% through real-time prioritization.
Architected scalable ad load management systems.
Led multi-mediation strategy integrating top DSPs.

Stackforce AI infers this person is a seasoned AdTech professional specializing in scalable monetization strategies for OTT platforms.

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Skills

Core Skills

Ad Monetization StrategyProduct ManagementAd Operations Management

Other Skills

Ad ExchangesAd Formats ImplementationAd ImplementationsAd NetworksAd Server DevelopmentAd ServingAd traffickingAdOps ManagementAdTech ArchitectureAdvertisingAgile MethodologiesAnalytical SkillsAnalyticsAudience SegmentationAudience Targeting

About

AdTech Product Leader | Driving Scalable Monetization for OTT Platforms I’m a seasoned Lead Product Manager in AdTech with 10+ years of experience building and scaling advertising technology across leading OTT platforms. Currently at Pocket FM, I lead the AdTech roadmap and strategy, architecting systems that balance monetization with seamless user experience. Key highlights of my work include: 🛠 Scalable AdTech Architecture – Designed dynamic ad load management to prevent eCPM decay while maximizing fill rates. ⚡ Server Switch Logic – Engineered real-time server switching to arrest eCPM drops and ensure consistent yield. 📊 Revenue Acceleration – Implemented real-time eCPM prioritization that boosted ad revenue by 20%. 🎯 Ad Monetization Strategy – Built adaptive caching, programmatic integrations, and cohort-based ad experiences that optimized both revenue and UX. Previously, at MX Player, I spearheaded the development of MX Adserver and MX ADvantage (self-serve platform), integrated OpenRTB, and launched innovative ad formats. At CondeNast and CarTrade, I drove yield optimization and ad operations at scale. 💡 My passion lies in scaling AdTech platforms, maximizing yield through data-driven optimization, and shaping the future of programmatic monetization in OTT and digital media. 📬 Let’s connect if you’re building the next generation of ad monetization platforms or exploring opportunities in AdTech strategy, product leadership, or OTT monetization innovation.

Experience

Pocket fm

Senior Product Manager

Sep 2022 – Present · 3 yrs 6 mos · Bengaluru, Karnataka, India · Remote

Architected scalable ad load management system to dynamically adjust frequency and prevent eCPM decay.
Built real-time eCPM prioritization engine, boosting ad revenue by 20% in six months.
Led multi-mediation strategy integrating AdMob, ironSource, AppLovin, and custom DSPs.
Developed cohort-based ad caching to reduce latency and wasted requests.
Partnered with Data Science to launch live eCPM & yield dashboards.
Introduced premium ad formats: Sponsored Sections, Genre-based targeting, Full-Screen Instream Video, Rewarded Ads for Episode Unlock.
Implemented frequency capping & pacing algorithms to increase ARPU without hurting engagement.

AdTech ArchitectureeCPM ManagementReal-time PrioritizationMulti-mediation StrategyCohort-based CachingAd Formats Implementation+3

Amazon mx player

Product Manager

Sep 2018 – Sep 2022 · 4 yrs · Mumbai, Maharashtra, India · Remote

◆Built Open RTB:
● Built the OpenRTB integration with MX Ad-server, MX Ad server will connect to
different DSPs/ network partners to fetch the RTB demands from their systems.
◆Built MX Adserver:
● Built our own Ad server for serving ads on our inventory, built Self serve Ad platform
i.e MX ADvantage.
● Built the MX SDK in compliance with the IAB and OM specs which handles all ad
properties and behaviour.
● Built Backend logic for handling ad requests, campaign priority, targeting, audience
targeting, etc for smooth serving of Campaigns.
● Built our own Ad server.
◆ Built the BLS Ad that helped in increasing customer input by 5x and thus optimising
the inventory and boosting revenue.This reduced the bounce rate and user drop off in
the process.
◆ Built product for optimising click redirections and thus reducing drop off of the user
and also keeping users within the App.
◆ Built ad products for serving interactive user engaging ads.
◆ Hired Adops members, set-up the process, managed the Ad Ops team, wrote down
process documents.

OpenRTB IntegrationAd Server DevelopmentSelf-Serve PlatformAudience TargetingCampaign ManagementProduct Management+1

Condé nast

Manager - AdTech

Apr 2017 – Sep 2018 · 1 yr 5 mos · Mumbai Area, India

● Configured, managed, and executed ad implementations through SDKs, tags, and APIs.
● Implemented third-party analytics and created audience segments for targeted advertising.
● Monetized remnant inventory through programmatic advertising, developing yield optimization
strategies.
● Established and managed the AdOps team, setting up processes and documentation.

Ad ImplementationsAudience SegmentationYield OptimizationAdOps ManagementAd Monetization StrategyProduct Management

Cartrade tech ltd.

Manager- Adoperations

Feb 2015 – Apr 2017 · 2 yrs 2 mos · Mumbai Area, India

● Process setup, document and train peers on best practices and procedures.
● Resolved technical issues and discrepancies.
● Collaborated with multiple teams and contributed to innovation.
● Set up and manage the AdOps team, including process setup and documentation.

Process SetupTechnical Issue ResolutionTeam CollaborationAd Operations Management

Warner bros. discovery

Impleamentation Engineer

Mar 2011 – Feb 2015 · 3 yrs 11 mos · Mumbai Area, India · On-site

Implementation Consulting for Internet ad serving domain, specializing in strategic account setup, revenue maximization techniques, campaign management and media analytics.
Train new clients and help them familiarize with the UI.
Familiarize oneself with the different types of Internet Ad setups: Standard Ad types, Intromercial, Expandable, Ads on Photos/Videos, Slider ads.
Demonstrate excellent communication skills and co-ordination with top level executives of
potential clients around the globe working in a 24x7 industry structure.
Corporate Presentations and Training for client teams to optimize their ad serving through
ZEDO and deal with Campaign priorities.
Setting up Ads/Campaigns / Click Tracking URL / Impression Tracking Pixel. Setting up Ads by modifying the HTML code in order to get the creative up and running as per requirement.
Analyze the packets by IE watch and Firebug and also using ZEDO utilities. To monitor the server error occurring for live ads and fixing it and also monitoring the behavior and forecasting of the live ads by ad scheduling algorithm.
Resolving Technical Issues of the System, Monitoring the back-end functionality of ZEDO ad serving system by performing basic system maintenance.
Debugging severe Billing and Inventory issues between Ad Servers (Discrepancies).
Testing out new features of the UI and reporting bugs to Development team.
Compare report with network and advertiser Reports and solve out the discrepancy.
Managed the team of 5 Ad-ops executive and co-ordinate with team to get the task completed on time.
Worked on different ad servers like Zedo, Real media 24.7,Yahoo Apt.