Parvati Matkate

Co-Founder

Mumbai, Maharashtra, India17 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in digital marketing strategies and execution.
Proven track record in driving customer engagement.
Strong leadership in managing marketing teams.

Stackforce AI infers this person is a digital marketing leader with expertise in driving business transformation through innovative strategies.

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Skills

Core Skills

Digital MarketingMarketing Strategy

Other Skills

Branch ManagementBusiness DevelopmentCRMClient AcquisitionCreditCross SellingCustomer ServiceEmployee EngagementKYCLead GenerationLoan SalesMISMIS maintenanceManagementMarketing Management

About

Troika caters to organisations in the bracket of INR 50 to 500 Crores Gross Net Value who would like to understand the startups space and how it is changing the way business is done.To gain insights into new disruptive technologies and along the way increasingly turning to learn about change, pace, disruption, scaling up and surviving in a fast changing business landscape. An environment in which internet-powered businesses are cutting a swathe of destruction through traditional so-called `old economy' businesses, forcing them to sit up, take notice, adapt or risk being devoured. The startup ecosystem has met with success that is unparalleled and unprecedented. Startups and their young successful founders stand for innovation and disruption, which is relevant for every business to stay competitive. So, more and more companies are reaching out to see how they can include disruption and innovation in their management style, smooth organisation building' and how startups have affected compensation and benefit practices in India.

Experience

Troika plus

Director

Aug 2022 – Present · 3 yrs 7 mos · Mumbai, Maharashtra, India · On-site

In today's fast-paced and highly competitive business landscape, effective marketing strategies are essential for success. At Troika, we understand the power of digital and mobile platforms in reaching and engaging with your target audience. We specialize in providing cutting-edge solutions that help businesses harness the full potential of these channels to drive growth, increase brand visibility, and maximize customer engagement.
With a team of skilled experts and a deep understanding of the latest trends and technologies, we offer a wide range of services tailored to meet your specific marketing needs. Whether you're a small startup or a large enterprise, we have the expertise to develop and execute customized strategies that deliver tangible results.
Our services encompass every aspect of digital and mobile marketing, including:
Search Engine Optimization (SEO): Enhance your online presence and improve your website's visibility on search engines to attract organic traffic and generate leads.
Pay-Per-Click Advertising (PPC): Drive targeted traffic to your website through strategic online advertising campaigns that optimize your return on investment.
Social Media Marketing: Engage with your audience on popular social media platforms, build brand loyalty, and leverage user-generated content to increase your brand's reach.
Content Marketing: Create valuable and relevant content that educates, entertains, and inspires your audience, positioning your brand as a thought leader in your industry.
Mobile App Marketing: Promote your mobile applications, increase downloads, and optimize user retention through effective app store optimization (ASO), in-app advertising, and push notifications.
Email Marketing: Develop personalized email campaigns that nurture leads, build relationships, and drive conversions, ensuring your message reaches the right people at the right time.

RetailMarketing ManagementDigital MarketingMarketing Strategy

Troika tech

Co - Founder & Director

Mar 2012 – Present · 14 yrs · Mumbai

Troika Tech is completely redefining digital strategy and user experience as a whole.
Digital has become the most important thing today, even the companies which were avoiding digital by saying its not going to make any difference to their business are seriously considering digital as the biggest business threat after China.
If you ask us, Define Digital in 3 Words? We would say, "Smart" and "Disruptive" and "Intelligent".
Digital has the changed the way we think, imagine and most importantly our future. Digital today is a multi billion dollar industry it has created disruption which caught many of the Indian industries napping since it wasn't a priority for many of them till a few months ago. They were used to do business in the old fashioned manner, where the elders in the business used to think that digital is for the new generation. Unfortunately for them old school business tricks no longer works.
This has lead to a lot instability everywhere in each and every vertical and non linear growth in their core sectors where some would stand to loose all that they have if they don't adopted quickly and correctly.
If you ask any company or a person with some decision maker power. What are you plans for next financial year? What approach would you adapt? What's your focus point?
Chances are that 8 out of 10 times, they would say we are going big on digital, we would soon have a plan to go big on mobile, analytics, cloud and social.
Every company we know which were not digital or were digital partially have become fully digital. They are offering convenience where their customers are able to keep a tab on all the activities on their smartphones or on the web.

People interactive

Centre Manager

Sep 2011 – Feb 2012 · 5 mos · Dadar

Administrative Head of the branch, responsible for center’s cost, revenue and lead generation.
Customer Acquisition through various means of Marketing and Advertisements.
Training and Development.