Dec 2019 – Apr 2021 · 1 yr 4 mos · Gurgaon, Haryana, India

• Alignment of UX strategy with business goals which led
• ~ 40% increase in conversion rate
• ~12% increase in user retention
• ~Initiation and implementation of updating pricing model as a go-to market strategy to support more features available for the customer, e.g. use of our tamper proof bag
• ~Ideation, initiation and implementation of an automated web portal for business to manage logistics to support ~250% growth in business partners
• Rider Retention:
• Conducted stakeholder interviews and identified a lack of motivation in the Riders due to low retention rate
• Initiated and implemented an earning dashboard, gamification and loyalty program in the rider app which has reduced attrition to a bare minimum
• Responsibilities
• Analyzing data to identify opportunity for new features or products
• Brainstorming with the CEO, Co-Founder and Head of Technology to come up with Product Roadmap
• Collaboration with the Head of Technology to come up with a phase wise plan for the Roadmap and release mapping
• Primary research to be able to get enough data to analyze and create user journey to align with business goals
• Creation of low fidelity and high-fidelity wireframes to be able to create prototypes for AB Testing and observing the Heat Map using Figma, Balsmiq, draw.io & overflow.io
• Daily and monthly reports using Tableau and Firebase
• Day to Day management of Development team, QA, Designers including conducting daily standups, product briefs, release demos and product training
• Backlog management (Plan and prioritization), user story writing, Sprint Planning, Sprint Demos and Sprint Retrospectives using JIRA
• Competitive analysis, competitive differentiation and product messaging to support product marketing
• Ensure product UX is up to date and aligned with achieving business goals

Jul 2018 – Nov 2019 · 1 yr 4 mos · Gurgaon, India

• As the Project Manager, it took about 5-6 months to reduce the bounce rate by 18% for a leader in the Banking Industry. With an in-depth analysis of the user data of their credit card forms, we were able to figure out the drop offs and exit points and suggest two forms for A/B testing.
• Creating a backlog based on the scope that will be used for the entire duration of the project
• Creating User Stories and a feature set that will identify with the User Personas for the product
• Scoping: Identifying and planning the product road map based on the launch type
• Sprint Planning: break down the larger deliverables into smaller sprints of 1 week: issues & tasks
• Tasks: Identify what tasks are necessary to produce the deliverables, figure out if any tasks are dependent on other tasks.
• Schedule: Determine the duration of the tasks and set dates for their completion.
• Make sure the quality objectives are met throughout the project
• Resource Planning: Time and effort estimation
• Staff: Determine roles and responsibilities of the project team.
• Communications: Decide how information will be disseminated, to whom and with what frequency.

Aug 2016 – Jul 2018 · 1 yr 11 mos · Noida Area, India

• Project Management: Hands on Experience with Project Management for Enterprise Grade as well as Startups, including Project Planning, Resource Management, User Experience and allocation, tracking progress of ongoing projects as well as maintaining budget vs actual spend. Experience with Release Management, Demos and Deliverables.
• Agile Methodology: Facilitating all Scrum ceremonies, Creating Burn-down, burn up and Velocity Reports. Experience managing multiple Scrum Teams for the same as well as different projects.
• Product Management: Hands on Experience as a Product Manager for in house products including user experience, defining business goals, feature conceptualization, feasibility testing, risks & assumptions, chalking out user journey, information architecture, maintaining product backlog, execution, delivery and testing

Nov 2015 – Jul 2016 · 8 mos · Noida , India

• Assisted with Project Management for Website development & Mobile apps
• Coordinates cross-functional teams through meetings and progress measurement activity which
• bring distinct, specific projects to completion both on time and within budget.
• Develop and deliver progress reports, requirements documentation and presentations.
• Measure project performance using appropriate systems, tools and techniques
• Effectively communicate project expectations to project team members and stakeholders in a timely and clear fashion

Jun 2014 – Jul 2014 · 1 mo · Chandigarh Area, India