Rahul Soni

Head of Growth

Bengaluru, Karnataka, India8 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Spearheaded exponential growth in UPI transactions.
Secured contracts with over 100 D2C brands.
Scaled home furnishing category from 1 Cr to 20 Cr GMV.

Stackforce AI infers this person is a Fintech and E-Commerce growth strategist with extensive SaaS experience.

Contact

rahul@popclub.co LinkedIn

Skills

Core Skills

Growth ManagementDigital MarketingInfluencer MarketingStrategic PartnershipsSaas SalesBusiness Development StrategyCustomer AcquisitionSales Processes

Other Skills

App MarketingB2B Marketing StrategyB2C MarketingBusiness StrategyBusiness-to-Business (B2B)Client RelationsCommunicationConsultative SellingCross-SellingCustomer Relationship Management (CRM)Data AnalysisData VisualizationDigital StrategyE-CommerceEarly-stage Startups

About

Senior generalist leader with expertise in scaling consumer internet products, app growth, and e-commerce. Experienced in directing multi-channel marketing budgets of $500K+, driving user acquisition, retention, and engagement at scale, and forging high-impact brand and payment partnerships. Strong background in sales, account management, and category growth, with a track record of building scalable business units across B2C and B2B.

Experience

8 yrs 10 mos

Total Experience

2 yrs 2 mos

Average Tenure

3 yrs 9 mos

Current Experience

Pop

2 roles

Head of Growth

Promoted

Nov 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Spearheaded growth of POP UPI transactions from 10M to 50M monthly within 3 months, driving exponential adoption and engagement.
Directed $500K+ in monthly marketing investments across Meta, Google Ads, Apple Ads, and proprietary in-app channels, optimizing ROI and brand visibility.
Achieved a 2X improvement in user retention through strategic product and marketing interventions, while scaling MAU 5X over 10 months.
Led high-impact brand collaborations with top influencers including Carry Minati, Round2Hell, and Elvish Yadav, strengthening category leadership and consumer trust.
Forged and launched strategic payment partnerships with leading platforms including Razorpay, Dream11, Zepto, BookMyShow, and Unipin, expanding distribution and user incentives.

Digital StrategyFinancial ForecastingStrategic PartnershipsBusiness Development StrategyGrowth ManagementDigital Marketing+2

Associate Director

Aug 2022 – Present · 3 yrs 9 mos · Bengaluru, Karnataka, India · On-site

At POP, I spearhead the SaaS business vertical for our product POPcoins Loyalty & Rewards, overseeing sales, customer success, and product management. In just nine months, I secured contracts with over 100 D2C brands, including notable names like Bacca Bucci, Adil Qadri, Fixderma, Fuaark, Million Kart, and HUL D2C.

Digital StrategyPartner Relationship ManagementSoftware as a Service (SaaS)Business-to-Business (B2B)LeadershipTeam Management+10

Animall

Head of Supply Chain

Oct 2021 – Aug 2022 · 10 mos · Bengaluru, Karnataka, India

Established a nationwide offline cattle trading business, successfully launching an average of two full-scale cattle farms per month.
Scaled the business from zero to an annual revenue of ₹100Cr within 9 months.
Implemented tech-driven initiatives, including a pricing engine and bidding engine, to streamline sales and operations in the cattle trading business

Partner Relationship ManagementBusiness-to-Business (B2B)Early-stage StartupsLeadershipCustomer AcquisitionMarket Research+6

Udaan.com

3 roles

Category Manager - Menswear (Bottoms and Accessories)

Jun 2020 – Oct 2021 · 1 yr 4 mos

Planning and Execution
Managing a portfolio of 70Cr
Consistently highest achievement of ad revenue (80% active participation from the key accounts)
Consistently the highest contributor in category's overall achievement of target based incentive
Successfully launched 3 brands through GTM planning : Killer, Login and Cinocci
Negotiations and Account management
Converted 3 regional brands to go exclusive on the platform (30% share of portfolio)
Best price guarantee secured for 4 out of top 5 sellers in marketplace
Business Analysis & Operations
Streamlined and optimized the merchandising and marketing for the category
100% achievement in selection onboarding, fulfilment rate of key accounts and other OPs metrics
Buy planning of key brands like Killer, Levis, Login with 50% overall sell through within 30 days

Partner Relationship ManagementCross-SellingSales ProcessesStrategic PartnershipsCustomer Relationship Management (CRM)Business Development Strategy+2

Category Manager - Home Furnishing (Sales)

Promoted

Jan 2019 – Jun 2020 · 1 yr 5 mos

Sales Team Management
Built a team of 200 executives, 20 regional managers and 3 zonal managers
Developed performance evaluation framework and improvement plans to achieve highest ROI per team member
Growth Hacking
Solved for brand launches and sales through planning and rigorous execution, 20 Lakh worth of merchandise sold in 2 days for a one bed-sheet brand.
Scaled home furnishing category from 1 Cr monthly GMV to 20 Cr GMV in 12 months (highest MOM growth in BU)

Partner Relationship ManagementCross-SellingSales ProcessesCustomer Relationship Management (CRM)Business Development StrategyClient Relations

State Demand Lead-Apparel

Jun 2018 – Dec 2018 · 6 mos

June'18 to November'18
Increased apparel category sales in Gujarat from 50 Lakh monthly GMV to 4.5 Cr GMV in 7 months
Undertook focused development of ethnic wear category in 15 cities across India and achieved 3X growth in 2 months

Partner Relationship ManagementCross-SellingSales ProcessesBusiness Development StrategyClient Relations

Cumi

Graduate Engineer

Jun 2017 – Jun 2018 · 1 yr · Bangalore

B2B Customer acquisition for a new product line.
Chief developer of patent-pending “Industrial Internet of Things” solution for material handling in heavy industries.

Client Relations