May 2019 – Aug 2020 · 1 yr 3 mos

• MyChoize Self Drive Car Rentals is a car rental brand owned by ORIX, Japan’s 2nd largest self drive car rental company managing over 1,00,000 cars Worldwide. With MyChoize, ORIX endeavors to provide Indian Consumers the Best in World Japanese Service and Hospitality at affordable prices. MyChoize currently operates in 17 cities in India including Bangalore, Pune, Mumbai, Delhi-NCR, Hyderabad, Chennai, Kolkata, Jaipur, Indore, Chandigarh, Ahmedabad, Surat and Vadodara.
• As a Head of Innovation at ORIX, instrumental in planning, research, branding and launch of MyChoize Self Drive Cars - ORIX's first retail brand in over 6 years
• Headed ideation and development of Driver App, User App and MIS for ORIX's B2B employee transportation solution verticals.

May 2018 – May 2019 · 1 yr

• Heading Strategy and Marketing with an aim to build sustainable traffic and reach for various verticals of the Conglomerate using Data and Technology
• Youngest AVP at Orix India

Feb 2017 – May 2018 · 1 yr 3 mos

• Leading Product & Strategy and Marketing teams at ORIX India
• Leading marketing for MyChoize Self Drive Cars at a National Level, responsible for handling Public Relations, Consumer Behavior Analytics, Demand Prediction Modeling, Social Media Presence, Digital Marketing, PlayStore Growth Hacks, SEO, SEM, ORM, Adwords, Content Creation and Corporate Strategic tieups for MyChoize. Handling creative ideation and strategy for various MyChoize campaigns on a day to day basis.
• Heading the IT implementation team for Rent A Car (RAC) and Self Drive businesses for ORIX India
• Ideated, conceptualized, developed, launched and marketed the concept of MyChoize Self Drive Supercars through India's first of its kind gamification of live auction bidding on MyChoize website.
• Involved in mobile and web technology upgrade of MyChoize Self Drive Cars by hand holding as an internal consultant to RAC (Rent A Car) business vertical and third party vendors.
• Working closely with SVP and Head of Leasing Business to ideate, develop, launch and maintain industry leading technologies and products for customer acquisition, servicing, and retention for ORIX Leasing vertical in India
• Working closely with SVP and Head of Business Transportation Solutions Business to ideate, develop, launch and maintain several innovative apps for B2B Employee Transportation clients across India
• Instrumental in development and launch of ORIX Shuttle technology

Sep 2016 – Jan 2017 · 4 mos

• Heading Product & Strategy Division and Innovation at ORIX.
• ORIX is World's Fifth Largest Consumer Finance Company, Japan's Largest Car Leasing Company and Japan's Second Largest Self Drive Company.
• In India, ORIX is India's Largest B2B Car Rentals Player, India's Largest B2B Car Leasing Player and India's Second Largest B2B Employee Transport Solutions Provider.
• As a Head of Innovation at ORIX, instrumental in planning, research, naming, branding and launch of MyChoize Self Drive Cars - ORIX's first retail brand in over 6 years
• Headed ideation and development of Driver App, User App and MIS for ORIX's B2B employee transportation solution vertical

Jan 2015 – Sep 2016 · 1 yr 8 mos · India

• Cofounded Cabsguru, an app that aggregated Ola, Uber, TFS, Meru, EasyCabs, QuickCabs, MegaCabs, TabCab, among 32 others on a marketplace platform that let users search, compare and book cabs from all major cab providers on a real time basis serving more than five hundred thousand users.
• Ideated, designed and launched RoboCab - World's first cab search and booking bot
• Ideated and designed guruMiles - India's first Road travel loyalty program for cab users independent of their cab operator
• Strategized and launched Intercity cab services in 8 cities in India as a major revenue stream
• Responsible for Product Ideation and Design, Product Testing, Customer Feedback, UI/UX, Marketing, Operations, Hiring, Strategic Tieups, Legal Vetting of Contracts, IPR, Financial Modelling, Finance and Expenses, Public Relations and Investor Relations.

Oct 2013 – Apr 2015 · 1 yr 6 mos · India, Kenya

• Major Domains Handled – Innovative Ideation, Back-end Algorithms Design and Update, Go to Market Strategy, Product Development, Technology Team Management, Business Development, UI/UX, Digital Marketing, Content Writing, Cost Benefit Analysis, Strategic Tie-ups, Brand Building, Investor Relations, Day to Day Operations.
• A few other milestones achieved -
• Ideated Unlockar Concept – an app that subsidizes data costs by rewarding users for using their smartphones more often.
• Reached operational profitability within three months and completed beta phase within six months of product launch.
• Featured by 100+ International and National publications including The Economic Times, The Sunday Guardian, The New Indian Express, The Hindustan Times, PC World, Stuff India, Exhibit India, Entrepreneur India, CNBC and The Telegraph among others.
• Initiated and successfully completed partnership talks to launch Unlockar in East African Markets.
• Finalists of mBillionth Awards South Asia, 2014 and The Techy Indian Mobile App of the Year Award 2014.
• Nominated for Next Big What’s 'Best App of the Year Award, 2014'.
• Ideated and designed India’s first web based real time auctions using cloud linked reward points as bid currency.
• Unlockar channeled more than 3000 new users to PETA India’s “Be an Angel for Animals” lock screen campaign as a part of CSR activity.
• More than Two Hundred Thousand users with north of Twenty Million Lock Screen Impressions served in one year from Product Launch.

Apr 2012 – Oct 2013 · 1 yr 6 mos · Gurgaon, India

• Analysed and interpreted corporate family tree structures for companies listed on S&P 400, S&P 500, S&P 600 and Global 100 indexes.
• A part of LEI (Legal Entity Identifier) and BECRS (Business Entity Cross Reference Service) implementation team... this later became inspiration for the book "Googled by God".
• Appreciated for the proposal of developing a sentiment analysis tool – "The Sentimeter" as a part of S&P Global Innovation Challenge.

Jan 2012 – Mar 2012 · 2 mos · New Delhi Area, India

• This venture aimed to address pain point of females having to depend on fellow male friends/colleagues to fetch booze from the shady government owned shops in areas which were unsafe for females at odd hours.
• B-Plan not pursued on account of licensing issues.

Apr 2011 – May 2011 · 1 mo · New Delhi Area, India

• Received a letter of recommendation from Senior Manager at DSE.

Aug 2009 – Mar 2012 · 2 yrs 7 mos · Bengaluru Area, India

• Led market research and planning for development and launch of i3Compass – a Cloud Based School ERP System.
• Product was operational in several schools across India and Dubai.