Jun 2022 – May 2024 · 1 yr 11 mos · Noida, Uttar Pradesh, India

Apr 2021 – Jun 2022 · 1 yr 2 mos

• Led the strategic definition and iterative refinement of the product roadmap for both short-term and long-term development cycles.
• Implemented improvements to intra- and inter-team standards and processes, driving greater efficiency and collaboration throughout the product design lifecycle.
• Created comprehensive and well-documented end-product specifications that effectively guided downstream development teams.
• Pioneered the implementation of a design system, resulting in a remarkable 3x increase in design and development speed while ensuring consistency and scalability.

Apr 2020 – Mar 2021 · 11 mos

• Collaborated closely with stakeholders from Industry 4.0 platforms to understand their needs and requirements, ensuring seamless integration of cloud and edge data acquisition, visualization, and analytics products into the user experience.
• Revamped the use-case specific product demo process by leveraging rapid prototyping techniques, resulting in highly engaging and effective presentations to stakeholders. Utilized interactive prototypes to showcase user flows, interactions, and key features, enhancing stakeholder understanding and buy-in.

Sep 2019 – Apr 2020 · 7 mos · Noida Area, India

• Identified potential product/platform opportunities by converting multiple client needs into business opportunities.
• Collaborated with sales teams to leverage digital marketing skills to support B2B business opportunities.
• Worked closely with sales and client engagement teams to develop enterprise platforms and offerings.
• Effectively presented complex technical business concepts and ideas in presentations.

Feb 2019 – Aug 2019 · 6 mos · New Delhi Area, India

• Orchestrated 6 successful digital marketing campaigns across multiple channels (web, social media, display advertising, email marketing) for IRCTC, resulting in increased customer engagement and conversions.
• Leveraged brand sentiment analysis to enhance IRCTC's digital touchpoint experience, resulting in improved customer satisfaction and brand loyalty.
• Optimized project planning and scheduling by implementing automation, resulting in a reduction of project delivery time and increased efficiency for multiple teams.
• Conducted customer insights analysis to inform and improve digital marketing strategies.
• Resolved customer complaints in a timely and effective manner, ensuring high levels of customer satisfaction and retention.
• Implemented and optimized search engine optimization (SEO) and search engine marketing (SEM) strategies to improve website rankings and increase website traffic.

Dec 2017 – Jan 2019 · 1 yr 1 mo · New Delhi, Delhi, India

• Solved business challenges for over 24 brands through the development and execution of effective visual communication strategies across print, digital, and physical space.
• Evaluated business operations, developing relevant cost-saving ideas and process improvements, improving operational efficiency.
• Provided comprehensive marketing consultation and executed innovative solutions to deliver consistently superior creative outputs.
• Mentored and empowered a cross-functional team of 7 professionals, including designers, developers, and marketers, to utilize their unique skillsets and drive successful project outcomes.

Oct 2016 – Oct 2016 · 0 mo · New Delhi Area, India

• Played an active role in defining and meeting key milestones for projects, working with the team to create task lists, work estimates, and schedules that ensured timely delivery of all project milestones and deliverables.

Mar 2016 – Dec 2017 · 1 yr 9 mos · D-69, Ground Floor, 100 Feet Road, Chattarpur Enclave, New Delhi

• Conducted a thorough needs assessment to determine client requirements, leading to the development of targeted and successful print advertisements.
• Directed graphic designers to create visually compelling marketing collateral for a range of campaigns, including consumer-focused, B2B, healthcare, and employee engagement, and demonstrated flexibility and adaptability by working across various media types.
• Managed multiple projects simultaneously, collaborating with team members, buyers, and external partners to ensure timely and budget-friendly completion.
• Excelled in website development management by overseeing the design and content of all clients' websites, leading to high levels of customer satisfaction and repeat business.

Feb 2016 – Mar 2016 · 1 mo · New Delhi Area, India

• Collaborated closely with Agostino Lacurci and other crew members to ensure the successful release of a stunning, eye-catching mural at Govind Puri Metro Station, using my skills in logistics, project management, and coordination to ensure that all aspects of the project were delivered on time and within budget.

Jul 2015 – Aug 2015 · 1 mo · New Delhi Area, India

• Assisted with event coordination, such as setting up event spaces, managing event signage and wayfinding, and ensuring that all design materials were printed and delivered on time.

May 2015 – Jun 2015 · 1 mo · New Delhi Area, India

• Demonstrated expertise in creating and refining logos, infographics, invites, e-newsletters, posters, and other graphic assets that effectively communicate brand identity, messaging, and values across various marketing channels and platforms.

Mar 2013 – Mar 2013 · 0 mo · New Delhi Area, India

• Collaborated with Social Brand Manager to create compelling social media content for Facebook, Twitter, and Instagram