Jan 2020 – Present · 6 yrs 2 mos

• "You don’t need to be a genius or a visionary, or even a college graduate for that matter, to be successful. You just need a framework and a dream.” Michael Dell
• Growing your business is not an easy task. Conceiving a viable idea, turning it into a profitable venture is a daunting task.
• It requires you to get adept at both marketing and sales. The world of sales and marketing has evolved drastically and you need to stay on top of it.
• Having a synergy between marketing and sales is more important than ever.
• If there is a disconnect between the two, it is quite easy to fall through the cracks leading to losing customers and thus, affecting your profitability.
• Full of important tips and takeaways, this book is a guide written for the business owners and entrepreneurs where I spell out 13 key strategies and techniques to help them achieve the breakthroughs in sales and marketing activities.
• Achieve your own breakthrough today.
• Grab your copy:
• https://www.amazon.com/gp/product/B084VHB2T5/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i3

Jan 2019 – Present · 7 yrs 2 mos

• The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. In order to ensure your business success, it is vital that you adapt yourself to the new rules.
• Digital marketing is one such industry that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine. Digital Marketing has completely shattered the status-quo and is changing the rules of how businesses are developing their branding, conducting their advertising and social media activities.
• Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.
• Packed with 7 different modules that are full of actionable strategies that you can start applying today and experience the results not in 6 years or 6 months but in 6-weeks, this masterclass will teach you how to promote yourself, create an unstoppable brand, build authority, get your message heard and generate trust, drive traffic, attract prospects, leads and customers, charge more and increase your sales.
• Are you going to be the one that will “survive and thrive”?
• It's about time you take the bull by the horns and get serious about your personal branding and make your business a marketing growth machine.

Jan 2017 – Present · 9 yrs 2 mos

• Book Title: “How to Kickstart Your Digital Marketing”. My book became #1 best-seller in 3 categories on Amazon and ranked top among the industry heavyweights and thought-leaders such as Marshall Goldsmith, Russell Brunson, Ed Rush and Hal Elrod (see attached screenshots).
• For your own needs for eBooks publishing services on Amazon/ Kindle or info products creation, call my office at (888)-360-4535 or send me email at makarand@makarandutpat.com

Jan 2020 – Present · 6 yrs 2 mos

• Social media advisor to a budding nonprofit which is doing inspiring work.
• My role in the advisory capacity is to help bring people together using the massive power of technology, communities and the scale of social media.

Jan 2020 – Present · 6 yrs 2 mos

Jan 2019 – Present · 7 yrs 2 mos

• Book Co-Author, "The Coach Exchange: Where People, Ideas and Purpose unite to Create Possibilities".
• This book includes an exceptional collection of success tips, tools and secrets from the top coaches and mentors around the world.
• My contributions to this book are around the topics of the entrepreneurship, marketing and business success.
• The book became #1 International Best-Seller on Amazon.

Jan 2018 – Present · 8 yrs 2 mos

• I have had the pleasure of getting interviewed as a guest or getting featured on variety of media shows and channels such as:
• C-Suite TV/ Best Seller TV
• Online Business Summits
• Data Bird Research Journal
• SuberbCrew Editorial Feature
• Executive Voice Showcase
• Radio Chai
• Expert Insights Radio
• TV Asia
• Marathi Vaibhav
• Influence Magazine
• "CEO of the Week" Interview Series
• and more!

Jan 2018 – Present · 8 yrs 2 mos

• Digital marketing/ media advisory and business growth consultant to solopreneurs, retail businesses and nonprofits

Jan 2017 – Present · 9 yrs 2 mos

• Have spoken at different venues and variety of forums:
• Media Panelist
• Business Breakthroughs Forums
• Chamber of Commerce
• Marketing Bootcamps
• Local Meetup Groups
• Social Cause Events
• Community Workshops
• Breakfast Sessions
• Speaking Gigs include various topics:
• Digital Marketing
• Business Growth
• Success Tips
• Motivational Speaking
• Media, Marketing and Branding
• Social Media Marketing

Jan 2016 – Present · 10 yrs 2 mos

• Discover Winning Strategies to Transform from Bleeding to Thriving from the Best-Selling Book “Ignite Your Life”, I Co-Authored with Legendary Sales Trainer Brian Tracy.
• Get your copy of FREE chapter at http://www.makarandutpat.com/free-resources/

Sep 2010 – Jan 2015 · 4 yrs 4 mos

• Challenges: Foster commercial growth, Enable US Branded Sales & Marketing Integration, Propel Digital Marketing, Build brand equity, Drive SLAs, Deliver Enterprise Architecture. Leadership, architecture, project management, solutions & support responsibilities.
• Direct oversight of several teams, budget and projects: Direct Mail, Trigger Mail, Sales Force Automation(SFA), Conventions, eDetailing Mobile Portal, Veeva Vault, SAP CRM, Veeva CLM, Contract Management (iMANY ContractSphere), Sunshine Act, Enterprise Search, Federal Health Care Reform Signature Reporting Compliance
• ► Key Results
• Accelerated Direct Mailing/ List Mgmt SLA efficiency to >92% completing requests from >5 days to 1 day
• Key contributor to the launch of eMail marketing channel (delivery rate of 99.55%). Earned notable accolades from key business stakeholders
• Orchestrated greenfield launch of Content Management System (CMS) managing 603% explosive growth of websites
• Delivered Veeva iREP CLM cloud solution that included digital sales aids and video assets. Worked closely with field reps and tested before production roll-out
• Designed next generation e-Detailing portal (access to branded content, videos, and better collaboration between customers and company). Mobile-optimized websites (adaptive vs responsive). Agency Partnership.
• Appointed by CxOs to turn around in-flight project. Demonstrated strong leadership.
• Achieved 61% cost reduction in licensing contracts by negotiating with vendors for 5000 users.
• Volunteered to lead Single Point of Failure project. Took Charge by avoiding catastrophic failures of critical systems
• Led selection of Medical Legal Review solution based on Veeva Vault Cloud solution
• Spearheaded formation of Sales & Marketing architecture function; grew key assets. Blueprinting led to acceleration of SDLC phases, delivered faster on-boarding/ learning
• Maximized staff performance & productivity through customer-centered climate, coaching & open-door management style

Jan 2010 – Aug 2010 · 7 mos

• Technology Strategy, Business Continuity & Operational Effectiveness, Retail Point-of-Sales (PoS) Systems, Vendor Evaluation and Relationship Management, eMail Monitoring, and Data Center Migration/ Colocation Strategy
• ► Key Results
• In-charge of technology strategy and execution to ensure alignment of business goals with IT-based investments and operating costs.
• Spearheaded migration of servers to a new data center collocation. Delivered 50% ROI.
• Eliminated risks by securing the infrastructure. Avoided high likelihood of inadvertent loss of data. Relieved executive management from worries and nullified risks.
• Analyzed anti-spam and email vendors in terms of their strengths, weaknesses, future outlook and delivered recommendations on target vendor.
• Solidified relationships with strategic vendors.
• Advised CEO and OCEO (Office of the CEO) on strategic planning, vendor relationships, network management, data center, and eMail monitoring.

Sep 2007 – Dec 2009 · 2 yrs 3 mos

• Strategy Planning and Execution, Shared Services, Integration Competency Center (ICC), Enterprise Architecture, Supplier Procurement
• Strategic planning, leadership, and solution delivery responsibility for turnaround in key areas such as supply chain, finance, clinical development, sales and marketing for $36B global pharmaceutical.
• Challenges: Fragmented functional implementations affecting 30+ countries, 5000+ users, high TCO, high operational overheads, cultural and personality roadblocks, organizational silos
• ► Key Results
• Conceived unified vision and rallied international teams for geographically diverse $45M portfolio.
• Chaired multi-country senior leaders’ task force. Established weekly status calls. Extensively traveled to multiple countries. Built strong coalition of senior leaders. Organized workshops to discuss roadblocks. Prepared business case and CTA (call to action)
• Deepened commitments in constructing unified vision. Overcame organizational barriers
• Partnered closely with Line of Business CIOs. Won LOB CIOs approval by presenting risks-rewards, constructing financial business case
• Stopped organic growth of IT systems. Reduced complexity in overwhelming way: Consolidated back-ends(155% efficiency); simplified integration platforms (203% efficiency), slashed number of front-end vendors (547% efficiency)
• Captured >100% ROI with $3.5M cost reduction via delivering shared services and integration competency centers in BI and data integration to transition from functionally siloed structures to enterprise-level capabilities, oversight, and governance
• Trained and mentored 100+ worldwide team members on new solution
• Formulated principles, 5-year business plan and roadmap identifying valued-added solution offerings
• Negotiated global agreements with >89% discounts. Slashed $4M with vendor/ supplier selection; captured >100% ROI through centralized shared services and global licensing agreements; reduced TCO via software standards

Mar 2007 – Sep 2007 · 6 mos

• Challenges: Led the business integration efforts for key projects such as Clinical Sample Handling Initiative, Biomarker Information Pipeline (Merck-Moffitt collaboration) and EDC (Electronic Data Capture) Full Adoption-Additional Capabilities.
• ► Key Results
• Steered business architecture efforts for $65M collaborative project between Merck and Moffitt. Facilitated project’s purpose to integrate siloed data residing in multiple functional areas and disparate application sources.
• Played a key role in architecting the vision and designing business landscape for Merck's first major critical integration between R&D (biomarker) and Clinical areas, where organizations were traditionally siloed in nature.
• Engaged multiple teams and conducted VOC (Voice of Customer) analysis. Delivered use-cases. Spearheaded the requirements and constructed high-performance business architecture that included business capabilities models
• Constructed business capabilities profile, business process diagrams, use-cases, gap analysis & assessment, business-IT capabilities matrix, KPIs/business outcomes, solution recommendations
• Propelled growth in business value by strengthening alignment between business imperatives and IT initiatives

Oct 2001 – Feb 2007 · 5 yrs 4 mos

• Challenges: Facilitate M&A (Janssen Research Foundation and Pharmaceutical Researching Institute into J&J Pharmaceutical R&D), lack of foundational capabilities, siloed applications, data redundancy, minimal integration
• Leadership, project management, and solutions architecture responsibilities. Oversight of several teams and projects: Application Architecture, Content Management, Collaboration Platforms, Business and Integration architecture, Portals Architecture.
• ► Key Results
• Proved instrumental in launch of comprehensive, business-aligned architecture framework, facilitating M&A activities
• Achieved breakthrough in company's history by driving strategic worldwide cross-company initiatives in document management strategy, portals, business process landscape, business integration initiatives, data standardization and warehousing & information security aspects
• Dramatically improved productivity through gap analysis, future roadmap, removing technical bottlenecks
• Delivered end-to-end synergies by orchestrating enterprise architecture’s collaboration with key IT teams (Research Innovation group and Solution Delivery group), resulting in acceleration of SDLC deliverables and elimination of organizational barriers
• Established strong working partnerships with J&J Corporate IT groups, facilitating thought capital and free-flow of best practices. Ensured and leveraged shareable solutions at global level
• Delivered $240K annual saving by implementing $450K system on time and within budget
• Advanced enterprise-wide vision for strategic IT investments by conducting portfolio rationalization. Established project & portfolio priorities by assisting formation of PMO
• Earned notable accolades by working closely with J&J’s scientist community and business stakeholders
• Chaired cross functional software tool selection committee, advised project teams
• Won Encore Leadership Award for propelling global adoption of service-oriented architecture (SOA) methodologies