Oct 2023 – Oct 2024 · 1 yr · California, United States · Remote

• Attempted to disrupt the consumer social space across multiple categories leveraging Gen-AI

Jun 2022 – Oct 2023 · 1 yr 4 mos

• INSANE !! Quite a ride, wild yet swift! Category creation and product building for new Bharat users, tapping the widely dynamic, deeply fragmented and personalised user behaviour.
• Drove DAU from xxK to yyLac+ DAU growing 20x in a span of less than 18 odd months.
• Ton of learning, unlearning & everything in between - fast paced experimentation, hypothesis testing, iterating based on user feedback & behavioural data points to build the first ever digital temple of India.
• Massively impacting user life and changing for good, generating immense user love, feedbacks & collective creation in building such a unique product for an even more unique audience.
• Ideation, documentation, & end-to-end user workflow design, development planning of some of the most unique engagement features around mandir actions
• Flower shower (DAU)
• Aarti mode (DAU, Engagement)
• Sankalp (Purchaser Retention)
• Chadhava / Daily Offerings (Monetization)
• Prayer items (Retention)
• Prayer completion (Engagement)
• Festive live events (DAU, Reactivation)
• Many more experiments and features.
• Ideation, documentation, & end-to-end user workflow design, development planning of the first ever digital chadhawa / offerings at popular shrines of India.
• Generated a ARR of > $xxM within 3-4 months from launch of MVP to updated version launch.
• Built the user facing product, operations dependable internal & partner products including web, mobile interfaces.
• Further deep-diving in this beautiful problem statement & eagerly learning a lot from this user base. Defining the new way of how users behave & engage with a digital mobile product.

Apr 2021 – May 2022 · 1 yr 1 mo

Nov 2019 – Apr 2021 · 1 yr 5 mos · New Delhi Area, India

• Own and drive the entire post-acquisition user journeys for the leading game title.
• Deep into implementing and utilizing data analytics, using data to personalize user experiences with A/B testing.
• Defined Lifecycle stages in User Journey to develop standard processes/campaigns for continuous growth on N days retention KPIs.
• Curated day-wise journey for users to drive retention & reactivation across different lifecycle stages using dashboards & platforms like Mixpanel,Optimove,CleverTap. Impact in $ Millions.
• Day-to day In-depth Data Analysis on varied business cases to drive experiments to achieve goals in key product metrics

Oct 2018 – Nov 2019 · 1 yr 1 mo

• Led cross-functional teams of Engineering, QA, UX, and UI as the Product Manager of multiple RPA, AI based Cognitive Automation products in mobile and web applications from ideation to execution for large-cap financial services, pharmaceutical and media industry clients focused on improving process efficiencies and operational profitability
• Created product roadmap, set success metrics, conducted functional analysis on desired features, designed and prioritized features with UX and UI, and developed requirements in the form of user stories and acceptance criteria
• Led the agile process with development team as the JIRA Product Owner for bi-weekly sprints; owned Backlog Grooming and Sprint Planning sessions, scoped features based on assessment of development velocity, and worked with Engineering and QA teams to ensure features were built according to specifications
• Analyzed technical feasibility and data services impacts of all features with Engineering, Data Governance, and Data Security teams and adapted product functionality based on technical limitations and dependencies
• Developed user testing strategy based on analysis of potential feature improvements, created test scripts, facilitated 20+ user testing sessions, triaged feedback, communicated user pain points, and recommended feature enhancements to team

May 2018 – Oct 2018 · 5 mos

Apr 2017 – May 2018 · 1 yr 1 mo

• Had started up with the mission to make real estate simple, intuitive and efficient through cutting edge technology.

Aug 2016 – Oct 2016 · 2 mos · Gurgaon, India

• The objective of the project was to initiate SMEs into social media branding & social advertising via educating them about "Facebook for Business" and getting them to use it continuously & efficiently.
• Firstly, conducted secondary research to identify target businesses in Indore. Then, met the proprietors and pitched to them the benefits of having a Facebook Business page. Eventually, made them understand the benefits of Facebook Insights and how they could collect, assess and analyse the data in their business decision making for profitability and growth.
• Successfully brought 13 SMEs on board as clients for Facebook and initiated their usage of Facebook for business through the #HappyDaysWithFacebook campaign.

Mar 2014 – Feb 2015 · 11 mos · IIM Indore

• Ideated and conceptualized the first ever exclusive undergraduate festival at an IIM.
• Designed the structure for a team of 250+; delegated responsibilities to each department.
• The processes of managing, analyzing, planning and execution of the ideas involved continuous decision making. Throughout, I learnt to weigh the viability of different available options so as to achieve optimal results.
• Built the brand image; achieved and managed a footfall of 10,000+ with 1500+ registrations.
• Conceived I-Conclave, a panel discussion inviting eminent personalities, business heads from corporate.
• Conceived PI quiz event, successfully conducted across 5 major cities in India with a participation of 1156