Mar 2022 – Dec 2023 · 1 yr 9 mos · India

Oct 2021 – Mar 2022 · 5 mos

Nov 2020 – Dec 2021 · 1 yr 1 mo

Jul 2019 – Nov 2020 · 1 yr 4 mos

Nov 2018 – Jul 2019 · 8 mos · Bangalore; Singapore

• Leading Marketing strategy, digital Marketing, lead Management and operations for APAC region

Jul 2016 – Nov 2018 · 2 yrs 4 mos · Bangalore; Singapore

Sep 2015 – Jun 2016 · 9 mos

• Build and own Big Data Analytics platform for WW Marketing and develop Marketing Reporting Center which enables WW, Regional and country marketing teams to drives actionable insights and also activates predictive analytics model. Also build demand generation strategies across paid, earned and owned media.
• Key responsibility Include:
• 1. Own the Vertica (Big data Analytics platform) for WW Marketing.
• 2. Work with WW region and country Marketing teams for building world class marketing reporting
• framework.
• 3. Work with WW IT team to get the marketing automation platforms and engine running and
• accessing sales, finance, pricing and other schemas to understand Return on Marketing
• investment and provide the data platforms to analytics.
• 4. Develop demand generations strategies with the region and country marketing
• teams across paid, earned and owned media channels.

Jun 2014 – Sep 2015 · 1 yr 3 mos

• Greatly enhance actionable campaign analytics and customer understanding.
• Develop highly effective campaign execution and ROI through parternership with regional camapign managers, lead management/lead nurturing teams and customer and market analytics team.

Jan 2013 – Aug 2014 · 1 yr 7 mos

• Was part of Global team in streamlining the WW Content operations process driving efficiencies and consolidation of tools and technologies. Also provided a low cost demand generation solution for developing Closed loop sales and Marketing for SMB and Micro Business GBU

Oct 2008 – Jan 2013 · 4 yrs 3 mos

• Key responsibilities include business development, strategic account planning, client management, account governance, financial performance management including budgeting and driving operational excellence.
• Strategic Project Leadership
• Developed a three year strategic roadmap to grow the account and increase customer engagement.
• Developed the strategy and “global operating model” for the Digital Marketing to enable harmonized delivery across delivery centers.
• Lead the process and location Clustering Strategy development and deployment for the Marketing Tower.
• Key player in the development and execution of three globalization and transformation initiatives.
• Account Management
• Manage key accounts with over USD 7M annual billing in the Marketing tower.
• Responsible for managing the customer relationships at all levels within the organization.
• Lead process improvement initiatives resulting in cost savings of five percent annually over the last two years.

Oct 2006 – Jan 2009 · 2 yrs 3 mos

• Implementing Supply Chain visibility solution for HP’s Image Capture division and developing a supply chain collaboration solution for the supply chain partners. Consulting Engagements undertaken:
• Assisting in analysis and documentation of as-is capabilities about business processes, people, and technology
• Developing Risk Assessment and Mitigation Plan.
• Developing deployment deliverables (communications, training)
• Assisting in implementation activities related to new solutions.
• Project handling during the complete life cycle from Solution Scoping to Move to production and stabilization.
• Evaluation and short listing different technologies to be used for implementing the solution

Jul 2004 – Oct 2006 · 2 yrs 3 mos

• Responsible for the Material requirement planning (MRP) for the Direct Bought out items
• Vendor Appraisal/ Evaluation and Selection.(Scorecard Analysis)
• Responsible for checking the cost over run for the projects handled and estimating the risk associated with projects
• Involved in Supply Chain strategies and was involved in implementing Third Party Supply chain.
• Co-coordinating activities of all the departments to meet the deadlines and review their performance every fortnight.