Aug 2016 – Present · 9 yrs 7 mos · Mumbai Area, India

• While working with media agencies as an independent Digital Marketing Expert and Advisor, delivered the following:
• o Was a Digital Media & IT Consultant with smmart Training & Consultancy Services Pvt. Ltd. for a period of 1 year managing their end-to-end IT infrastructure and conceptualizing and executing their digital marketing initiatives.
• o Led a team to plan and execute various social media campaigns for partners and clients.
• o Imparted training and guidance to interns on various digital platforms.
• o Worked on developing content, finding relevant images and testing websites for Sterling Holidays – an experiential holiday company.
• o Developed digital assets through several photo shoots for Nature Trails – an Adventure and Nature Travel Resort in Maharashtra, that is part of their website content.
• o Worked with a reputed chain of salons for creating their brand website, setting up social media accounts and implementing ERP to enhance their efficiency and productivity.
• o Conceptualized and executed several social media campaigns for Golden HR Consultancy to increase their sales endeavour.
• o Developed WordPress and Woocomerce based websites for several brands and companies.

Jun 2014 – Aug 2016 · 2 yrs 2 mos · Mumbai Area, India

• o Managed digital marketing brand campaigns, event/workshop promotions including creative development, website & e-commerce refreshes and newsletter marketing.
• o Formulated engaging social media strategies and execution plans with social media agencies such as drip-marketing etc. to cultivate audiences, increase web presence, enhance brand awareness and boost sales.
• o Handled day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review and optimization of paid search campaigns with external agencies.
• o Formulated digital strategy with external agencies for delivering best ROI for campaigns on various result oriented matrices of cost per click.
• o Analysed efficacy and Return on Investment (ROI) of all brand management events through virtual telephony system with internal stakeholders and external agencies.
• o Monitored the success of Social Media Campaigns through media analytics and Lead Management System and shared insights with senior management.
• o Conducted training sessions for Leadsquared (marketing and sales automation) system for sales teams and overall Social Media awareness and usage amongst internal members.
• o Successfully led their IT, Graphics and Video Editing teams.
• o Managed in-house e-commerce platform and other marketplaces like Amazon, Flipkart, Shopo etc. and also reached out to international markets.
• o Managed YouTube channel for the company, Google Adwords Campaign, Facebook and LinkedIn Advertisement Campaigns etc.
• o Guided creative team in designing various social media art works and landing pages for online and email marketing.
• o Responsible for publishing the monthly newsletter.
• o Ensured 100% safety and confidentiality of company’s IP from damage or theft.

Dec 2008 – Jun 2014 · 5 yrs 6 mos · Mumbai Area, India

• o IT Management:
• o Streamlined IT infrastructure which involved implementing:
•  Active Directory,
•  Kerio (Software Firewall),
•  Watchguard firewall,
•  eScan Server,
•  Asset Management.
• o Played a lead role in implementing various business enhancement applications such as ERP, CRM, Payroll & HRMS, Android App etc.
• o Drafted and implemented new IT policy for the company and contributed in process writing for IT, Graphics & Social Media.
• o Played a lead role in the creation and implementation of company websites - www.smmart.co.in and estore.smmart.com.
• o Was the lead Project Manager in executing office setup which included end-to-end networking, conference room and training room setup, CCTV installation, wireless network setup, installation of various servers like Active Directory, Firewall, Storage and Application.
• o Maintained Active Directory (Domain Server)
• o Ensured maintenance, updating & monitoring of all essential internet & network based IT applications including Kerio Winroute Firewall, eScan Antivirus Server.
• o Ensured upkeep and maintenance of routine computer applications such as Microsoft, Outlook etc. along with managing and maintaining inventory of desktops, laptops, printers & network equipments.

Apr 2007 – Dec 2008 · 1 yr 8 mos · Mumbai Area, India

• Maintaining ADS & securing timely backups.
• Maintaining, updating & monitoring EPO Antivirus Server, Internet link, Internal Network.
• Installing, configuring and troubleshooting Microsoft outlook and outlook express.
• Installation of Win 98, 2000, 2003 Server, XP, XP-Professional / Service packs.
• Trouble shooting all types of hardware, software and network related problem.
• Worked for HP project & other clients for checking and resolving user queries related to desktop, hardware & software as per the SLA.
• Assigning tasks to desktop engineers & timely monitoring