Feb 2025 – Apr 2025 · 2 mos · Remote

• Conducted in-depth interviews with 30+ pre-diabetic and diabetic users to uncover key behavioral insights, informing the pre-launch strategy of the diabetes control feature
• Collected real-time feedback on app usage, leading to actionable UX improvements that boosted feature adoption by 40% and reduced user drop-off significantly

Jul 2024 – Aug 2024 · 1 mo · Remote

• Devised and led product ideation for e-invoicing, leading to a 1.2x increase in platform usage by 10,000+ merchants
• Monitored post-deployment feature adoption by analyzing daily invoice generation, providing insights for improvement
• Revised the rental payments user journey for 7000+ registered tenants reducing collection times by 20%

May 2024 – May 2025 · 1 yr

• Led a 3-tier cohort of 30+ members specializing in graphic, UI/UX, motion and product design
• Spearheaded 5 institute and industry-level projects to meet the requirements of the institute administration
• Organized 10+ brainstorming sessions and workshops to instill product thinking and design awareness in the campus

Apr 2022 – May 2024 · 2 yrs 1 mo

May 2024 – Jun 2024 · 1 mo · Hybrid

• Optimized supply chain, securing vendors from China & refining MOQ/EOQ, cutting costs by 15% & boosting ROI by 29%
• Executed in-depth market research and developed 4+ growth channels leading to 50% increase in lead generation
• Unified workflows of core business functions, resulting in a 20% reduction in overall service package costs

Mar 2024 – Present · 2 yrs · Roorkee, Uttarakhand, India

• Led the day-to-day functioning of mess catering to 750+ residents and supervised 40+ staff and the mess council
• Managed and supervised stock inventory, quality items procurement, menu planning, and budgeting

Sep 2023 – Present · 2 yrs 6 mos

Jul 2023 – Present · 2 yrs 8 mos

Jun 2023 – Present · 2 yrs 9 mos

• Oversaw a team of 10+ designers and managed the design aspect of Team Wellness
• Created multiple posters and event banners for social media engagements and skillfully coordinated a variety of events during Mental Health Week 2022

Jun 2023 – Aug 2023 · 2 mos

• Redesigned the company's website to reflect the transition from a B2C to a B2B business, resulting in a 15% increase in website traffic and a 20% increase in leads.
• Conducted competitive analysis to identify current gaps in the user experience and suggested enhancements that resulted in a 10% improvement in user satisfaction.

Apr 2023 – Present · 2 yrs 11 mos · IIT Roorkee · On-site

• Encouraged cultural diversity among students by featuring a variety of cuisine options in over 10 Weekend Cafes, serving 500+ plates of delicious food
• Successfully organized and managed the Food Fiesta event during Thomso and participated in the PAN IIT Cooking competition

Jul 2022 – Present · 3 yrs 8 mos