Soumya Lamba — Digital Marketing Specialist

Since you’ve landed here, let me introduce myself properly — I’m Soumya 👋 I work in content & marketing, which means my brain is usually juggling 10 tabs, 5 ideas, and at least 2 half-written captions at once. If I had to sum myself up? I'm where content meets strategy — with a bit of confusion, a lot of coffee, and an internet full of ideas. I’ve led teams, handled last-minute dramas, managed tough situations—and still show up excited for the next big thing. What I enjoy most is the mix of creativity and strategy that marketing brings. From crafting content to watching a campaign go live, I love being part of that process — the part where ideas turn into something real. That’s what drives me: seeing my efforts come to life and knowing they made an impact (or at least stopped someone mid-scroll). I’ve worked across social media content, AI-led tools, and product strategies — but titles aside, what I really do is figure things out. Whether it’s planning a campaign, cracking a trend, or finding that one missing piece in a messy brief — I like solving stuff that matters (and making it look good while I’m at it). Lately, I’ve been diving deep into the world of AI—how it shapes content, powers tools, and makes us rethink how we create. I’m no coder, but I am that person who’s genuinely excited about what AI can do for marketers (and already testing out a hundred tools to prove it). Always down to chat about brand building, content that actually connects, the future of AI in marketing — or why the best ideas happen during chai breaks ☕. If you're into honest marketing, building cool things, or just want to swap ideas — I’m one message away.

Stackforce AI infers this person is a MarTech expert with a strong focus on content strategy and digital marketing.

Location: Delhi, India

Experience: 6 yrs 6 mos

Skills

Content Marketing
Digital Marketing
Social Media
Marketing
Market Research

Career Highlights

Achieved 130% growth in digital engagement.
Spearheaded over 25 successful product launches.
Expert in blending creativity with marketing strategy.

Work Experience

MARS Cosmetics

Manager - Content and Social Media Marketing (11 mos)

Assistant Manager - Content and Social Media Marketing (1 yr 5 mos)

Triller

Assistant Manager (7 mos)

Senior Associate (11 mos)

Wing AI

Team Lead (7 mos)

Market Research Analyst (6 mos)

MAX LONDON

Head of Online Marketing (10 mos)

StylAttire Fashion Consultancy

Marketing Assistant (3 mos)

Nitibha Kaul - Digital Creator/Lifestyle Influencer

Digital and Content strategist - Social Media (6 mos)

Harsh Khullar Styles

Sales Marketing Assistant (3 mos)

Fashion Design Council Of India

Assistant Event Coordinator (0 mo)

Education

PGDM (Executive) at Institute of Management Technology, Ghaziabad

Bachelor of Arts - BA English Language and Literature/Letters at Delhi University

Fashion Styling & Image Design at Pearl Academy

at Springdales School

Soumya Lamba

Digital Marketing Specialist

Delhi, India6 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Achieved 130% growth in digital engagement.
Spearheaded over 25 successful product launches.
Expert in blending creativity with marketing strategy.

Stackforce AI infers this person is a MarTech expert with a strong focus on content strategy and digital marketing.

Contact

Skills

Core Skills

Content MarketingDigital MarketingSocial MediaMarketingMarket Research

Other Skills

Adobe IllustratorAdobe InDesignAdobe PhotoshopArt DirectionBrand CommunicationBrand DevelopmentCommunicationContent StrategyCustomer Relationship Management (CRM)DanceMakeup ArtistryProject ManagementSearch Engine Optimization (SEO)Styling

About

Experience

Mars cosmetics

2 roles

Manager - Content and Social Media Marketing

Promoted

Apr 2025 – Present · 11 mos · On-site

Built the brand’s social presence from scratch, driving 130% growth in digital engagement.
Planned and executed 40+ brand launches digitally, and social media campaigns, from concept to rollout — building 360° brand experiences that strengthened awareness, desirability, and recall.
Led the social and digital team and drove cross-functional collaboration with product, design, and sales teams, improving overall brand awareness.
Regularly reviewed brand health metrics, campaign KPIs, and social performance dashboards
Managed external agencies and brand collaborations
Manage daily platform activities, including community management and audience engagement
Stay ahead of emerging trends, tools, and platform updates to keep brand content relevant
Support cross-functional teams and stakeholders in executing digital campaigns
Drive employee advocacy and influencer marketing initiatives to boost brand reach
Provide strategic guidance for improving the digital presence of leadership across platforms

Social MediaDigital MarketingContent MarketingProject Management

Assistant Manager - Content and Social Media Marketing

Dec 2023 – May 2025 · 1 yr 5 mos · On-site

Spearheaded 25+ product digital launches — managing end-to-end execution from storyline and visuals to full digital rollout.
Owned the content marketing & social media strategy for brand and product campaigns, ensuring consistency in storytelling, branding, and audience engagement
Conceptualized and executed digital-first launch campaigns, blending product positioning with creative storytelling to maximize visibility and brand recall
Managed partnerships with external agencies to bring creative ideas, content production, and campaign execution to life
Established myself as an AI enthusiast and practitioner, working across AI-led marketing tools to shape content strategies, streamline workflows, and explore how AI is transforming the way marketers create and engage
Collaborated with internal teams (design, product, creative) to deliver high-impact campaigns on time

Content MarketingSocial MediaDigital Marketing

Triller

2 roles

Assistant Manager

Promoted

Apr 2023 – Nov 2023 · 7 mos · On-site

Led social media strategy for USA’s leading video sharing app, creating a community led social media fan following
Grew social media audience by 60%, creating significantly viral posts generating 4M+ views on video content
Developed content for social media daily in line with brand tonality and language to ensure consistent messaging
Onboarded and trained interns, management trainees, and digital media execs; managed them throughout their tenure

Social MediaContent Strategy

Senior Associate

May 2022 – Apr 2023 · 11 mos · On-site

Worked on the digital presence of all online platforms of the brand
Managed collaboration with influencers, ensuring clear briefing of marketing campaign requirements and timely delivery of deliverables
Designed and strategized a seamless user journey for the indian users/triller India operations
Assisted the team in developing the PR/Communication strategy
Supported the digital marketing team to launch and promote content and both paid and unpaid ad campaign
Organized influencer meetups and launch events for offline marketing and cultivate long term relationships with influencers
Strategized and organized video shoots across the company social media channels - Instagram and Youtube

Social Media

Wing ai

2 roles

Team Lead

Promoted

Oct 2021 – May 2022 · 7 mos

Promoted to team lead; leading a team of 12 people in handling clients and building support.
Building and leading a marketing team in which managing projects, providing visual & marketing direction was a key process.
Design/digital communication and branding for 22 international clients to help them run their businesses.

MarketingProject Management

Market Research Analyst

Apr 2021 – Oct 2021 · 6 mos

Performing market research for international clients and handling all sorts of business and administrative processes.
⁠Working on business development, email and calendar management.

Market ResearchCustomer Relationship Management (CRM)

Max london

Head of Online Marketing

Jun 2020 – Apr 2021 · 10 mos · New Delhi, Delhi, India

Developed content strategies that strengthened brand storytelling and expanded audience reach.
Generated ~100 leads within 1st month, with a 35% conversion rate, grossing ~₹70K in monthly revenues
Created engaging content that enhanced brand identity and attracted new customers.
Analyzed performance metrics to refine marketing approaches and boost ROI.
Grew the page organically within the first few months, earning ~5K followers within first 3+ months
Led social media campaigns, increasing engagement by 40% on Instagram.
Collaborated with influencers to elevate brand visibility and expand reach.

Content MarketingSocial Media

Stylattire fashion consultancy

Marketing Assistant

Mar 2020 – Jun 2020 · 3 mos

Assisting in working on magazine editorials, handling all sorts of media shoots in commercial studios.
Performed significant research on market trends, visual composition, and the art of aesthetic
presentation.
Building strategies for sales and working on content for the consultancy firm.
Assisting in concept direction, producing consistent high quality work.
Coordinated sourcing and returns of products used for event shoots.
Built strategy for content in the form of presentations and mood boards for various themes.

Nitibha kaul - digital creator/lifestyle influencer

Digital and Content strategist - Social Media

Oct 2019 – Apr 2020 · 6 mos

Led digital and content strategy for an ex-Googler turned social media influencer with ~1M followers, creating meaningful content and increasing engagement on social media platforms like Instagram, TikTok and Youtube.
Managed media events/photo-shoots, pitching and connecting multiple stakeholders as part of the process.

Harsh khullar styles

Sales Marketing Assistant

Jun 2019 – Sep 2019 · 3 mos

Assisted the head stylist in collaborations with celebrities Bhuvan Bam, Nusrat Jahan and Paula
Joseane with ~11 million followers across social media.
Worked on various projects, managing and handling media shoots as well as magazine editorials.
Organised looks for runway models of well-known designers as part of the Couture runway week 2019.
Research on present and upcoming season trends.
Management of media projects for editorial magazines.
Communicating and coordinating with designers and brands.
Sourcing & returns.

Fashion design council of india

Assistant Event Coordinator

Mar 2019 – Mar 2019 · 0 mo

Part of the 12-member main FDCI team that coordinated the prestigious Lotus Makeup India Fashion
week (LMIFW '19).
Was POC (point of contact) to renowned Fashion designers, assisted in setting their show and with
fittings.
Participated in company-sponsored training programs under the FDCI banner.
Monitored and controlled all the facilities given by FDCI to the designers.