Nitish Bhardwaj

Product Designer

New Delhi, Delhi, India10 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in UX and motion design for apps.
Proven track record in media production.
Strong collaboration skills with developers.

Stackforce AI infers this person is a B2C Product Designer with a strong focus on interaction and motion design.

Contact

Skills

Core Skills

Product DesignUser Experience Design (ued)Visual DesignInteraction DesignMedia ProductionVideo ProductionDigital MarketingContent DesignProduct PhotographyArt DirectionCinematography

Other Skills

3D ModelingAdobe After EffectsAdobe IllustratorAdobe LightroomAdobe PhotoshopAdobe Premiere ProAnimationBrandingCollaborationDesign SystemFood StylingImage EditingManagementMarket AnalysisMarketing Campaigns

About

I Design experiences focusing on interaction and motion design across key app user flows, improving discovery, usability and reducing friction/cognitive load of users, thus driving significantly higher conversions. I also built frameworks for interactive prototypes handoffs, JSON/Lottie, and state machine design, improving performance and reducing developer handoff time. Alongside product design and motion work, my past experience in media production strengthens my ability to connect motion with storytelling and brand impact.

Experience

Lenskart.com

Senior Product/Motion Designer

Sep 2023 – Present · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

Designed UX/Ul flow for a highly accurate ruler feature to measure eyeglass frames on phone screen.
Revamped/created Ul interactions to improve app experience reduce cognitive load of users.
Improved and optimised workflow for smooth implementation of overall script based animations and video experience on app.
Designing Visual content landing pages for new launches.
Collaborating closely with developers to ensure seamless implementation of interaction flows and prototypes.
Leading and conducting photo/video shoots, also leveraging generative Al to create high-quality and impactful visuals for product catalogs.

Product DesignInteraction DesignMotion DesignUser Experience Design (UED)CollaborationPrototyping

Milkbasket

Interaction/Motion Designer

Jun 2022 – Oct 2023 · 1 yr 4 mos · Gurugram, Haryana, India

Developed in-app animations/interactions to reduce cognitive load and enhance user experience.
Planned and designed marketing campaigns aimed at product monetization.
Established a comprehensive design system and guidelines for in-app interaction/motion design.
Set up and managed an in-house media production unit/studio.
Directed and edited photo and video shoots, overseeing the entire production process from start to finish.

AnimationInteraction DesignDesign SystemMedia ProductionMarketing Campaigns

Orange something

Assistant Art Director

Nov 2019 – Apr 2020 · 5 mos · Gurugram, Haryana, India

Assisting the art director/creative direction during the ad shoots.
Working as a cinematographer in video ad shoots.
Editing video ads/Briefing the video editor in order to achieve the planned outcome.
Creating stunning lifestyle images for new launches/already launched products for PDP as well as promotions.
Establishing/Modifying Product image Guidelines as per the latest market trends and innovating new ideas for product photography.
Analyze key competition trends for cosmetic product Images on the web.
Working closely with the team in Planning the product catalog design/format for new launches in a strict timeframe.
Maintain close relationships with cross-functional teams and departments to create a streamlined process.

Art DirectionCinematographyVideo Editing

Blinkit

Sr. Visual Designer

Jul 2015 – Jun 2022 · 6 yrs 11 mos · Gurugram, Haryana, India

Key member of the core rebranding team, leading video production for digital platforms during the Grofers to Blinkit transition.
Created in-app .json animations / interactions for UX (Splash screens, loaders success states, feedback etc.)
Designed interfaces for monetization, (brand sponsored landing pages).
Designed and strategized digital marketing, performance content, including motion graphic ads and TVCs for social media, OTT, and Google ads.
Developed innovative ideas for organic social media content.
Monitored live campaigns and conducted analysis to derive insights.

Video ProductionDigital MarketingMotion GraphicsUser Experience Design (UED)

Grofers

2 roles

Assistant manager - content design

Promoted

Jul 2015 – Dec 2021 · 6 yrs 5 mos

Establishing/Modifying Product image Guidelines as per the latest market trends and innovating new ideas for product photography.
Creating stunning lifestyle images for own-brand products for PDP as well as promotions.
Analyze key competition trends for e-grocery Images on the web.
Working closely with the team in Planning the product catalog design/format for new launches and creating packaging mockups for own-brand products in a strict timeframe.
Maintain close relationships with cross-functional teams and departments to create a streamlined process.

Product PhotographyContent DesignPackaging DesignMarket Analysis

Product photographer

Jul 2015 – Jun 2017 · 1 yr 11 mos

Conducting/Setting up product shoots, including selecting props as per the theme/mood/story.
Product Packaging shoots.
Food styling, setting up lighting for different types of Products.
Editing and optimising images using Lightroom and Photoshop.
Ensuring the quality of images as per the brand standards and guidelines before uploading on app.
Working with other team members to complete daily goals and deadlines.
Conducting photo and video shoots for marketing/other departments such as promotional videos process videos, company event shoots etc.

Product PhotographyFood StylingImage Editing