Riya Arora

Digital Marketing Specialist

Noida, Uttar Pradesh, India3 yrs 5 mos experience

Key Highlights

Proficient in digital content creation and storytelling.
Experienced in managing digital marketing campaigns with proven ROI.
Strong background in public relations and community engagement.

Stackforce AI infers this person is a Digital Marketing and Media professional with expertise in content creation and public relations.

Contact

Skills

Core Skills

Digital MediaContent CreationDigital MarketingAdvertisingPublic RelationsCommunicationCommunity EngagementVolunteeringEditorialMental Health Support

Other Skills

CMS PlatformsCommunity Mental HealthCreative StrategyCreative WritingDigital StorytellingEmotional IntelligenceEnglishEvent ManagementFB Ads ManagerGoogle Ads ManagerHealth WritingLifestyle WritingMass CommunicationMedia RelationsMental Health Counseling

About

I'm a recent graduate with a Bachelor's in Journalism and Mass Communications, where my passion for writing began and flourished through hands-on experience. With a strong knack for communication and a unique writing style, I believe in the power of words to tell compelling stories. For me, writing isn't just about putting words on paper; it's about capturing the essence of a story and engaging readers with clarity and creativity.

Experience

Times internet

2 roles

Digital Content Producer

Oct 2024 – Present · 1 yr 5 mos · Noida, Uttar Pradesh, India · On-site

Digital StorytellingDigital MediaEditorialAdvertisingCreative WritingContent Creation

Digital Content Producer

May 2024 – Present · 1 yr 10 mos · Noida, Uttar Pradesh, India · On-site

Produce compelling digital content focused on lifestyle and food topics, including articles, features, and stories across various formats such as AMP and PS.
Regularly earn bylines, establishing credibility and expertise within the industry.
Conduct in-depth trend analysis and report on lifestyle and food trends, ensuring timely and relevant content for the platform's audience.
Utilise CMS platform Denmark for content management, optimizing content for maximum reach and impact.
Proactively suggest and implement innovative ideas, contributing to enhanced content strategy and maintaining high audience engagement.

Digital MediaDigital StorytellingLifestyle WritingOnline Content CreationEditorialCMS Platforms+1

Adyogi

Product Optimization

Nov 2023 – Dec 2023 · 1 mo · Gurugram, Haryana, India · On-site

Managed advertising spends and created impactful ads for renowned brands like Westside, Aurelia, and W for Woman, resulting in significant ROI improvements.
Designed and executed digital marketing campaigns across Google Ads Manager, Facebook Ads Manager, and AdYogi’s proprietary platform.
Contributed to strategic campaign planning, enhancing brand visibility and customer engagement.

CommunicationDigital MediaOnline Content CreationGoogle Ads ManagerFB Ads ManagerDigital Marketing+1

Wishbox studio

Public Relations Intern

Jul 2023 – Aug 2023 · 1 mo · Saket, Delhi, India · On-site

Developed comprehensive campaign strategies, crafting compelling content such as press releases, company profiles, and pitch notes.
Coordinated effectively with clients and internal teams to ensure seamless campaign execution and client satisfaction.

CommunicationCreative WritingPublic RelationsPublic SpeakingSocial Media

Indianretailer.com

Editorial Intern

Aug 2022 – Sep 2022 · 1 mo · Faridabad, Haryana, India · On-site

Authored engaging brand and news stories, earning published bylines and contributing to the magazine’s content strategy.
Conducted interviews, performed editorial tasks, and maintained high journalistic standards.

EditorialWeb Content WritingDigital StorytellingCreative WritingCreative StrategyTeam Collaboration+1

Prism foundation

Volunteer Assistant

Oct 2021 – Jan 2023 · 1 yr 3 mos · Ghaziabad, Uttar Pradesh, India

Supported educational initiatives for underprivileged children and facilitated adoption processes, contributing significantly to community welfare.

VolunteeringCommunicationTeam CoordinationEmotional IntelligenceSocial Media CommunicationsContent Creation+1

The bioscope global film festival

Content Creation and Writing

Jul 2021 – Nov 2021 · 4 mos · Noida, Uttar Pradesh, India · On-site

Produced diverse content for "The Bioscope Live" YouTube channel, gaining proficiency in multimedia tools like Adobe Photoshop and Premiere Pro.
Assisted in social media management and content strategy under mentorship, enhancing online presence and engagement.

Creative WritingDigital MediaWeb Content CreationCreative StrategyContent Creation