Kiran S.

Digital Marketing Specialist

Chennai, Tamil Nadu, India14 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 15 years of diverse marketing experience
  • Expert in digital and content marketing strategies
  • Proven ability to lead and manage teams effectively
Stackforce AI infers this person is a Marketing Specialist with expertise in Digital Marketing and Content Strategy across various industries.

Contact

Skills

Core Skills

Digital MarketingSocial Media MarketingSeoLead GenerationContent MarketingEmail Campaign ManagementBusiness DevelopmentEmail Campaigns

Other Skills

Account ManagementBrand ManagementCampaign ManagementCompetition AnalysisConsultant MarketingContent CreationCustomer Relationship Management (CRM)Data AnalysisEvent ManagementFreelancerInternational Event ManagementMarket ResearchMarketing AutomationNurture & Drip MarketingPaid Campaigns

About

Over 15 years of Work Experience have been fortunate to have done that across a few Industry Verticals. Have risen from an Analyst to Head of Marketing and have managed teams with a keen eye on Content Marketing, Market Research, Social Media Marketing, Competition Analysis, Digital Marketing, Tracking Website for Conversion rates, Nurture & Drip Marketing. Have a mix of working experience in entrepreneurial organisations to large Corporate. I believe that I possess strong commercial and negotiations acumen with proven ability to create and manage strategic relationships at various levels. Start-up situations have been the single common denominator in all the roles I have donned so far, and I believe this brings in me a natural entrepreneurial approach in running and scaling businesses. I have an enormous bias towards people, and I proactively pursue a team-management style that is as empowered as it is inclusive and this has helped me to get the best out of my team. I am always excited to be part of organisations that actively fosters Innovation, moves rapidly, learns continuously and importantly care about people. Always, Love to be part of business and or Technology ideas that creates deep social impact The Last 8 year have been as exciting as much it was a revelation to me. My Expertise include: Hunting for new connects and opportunities • Prospects farming through Email / Events / Webinars • Events • Social media marketing • Campaign Execution & Collateral's preparation

Experience

Access healthcare services

Digital Marketing Manager

Sep 2022Present · 3 yrs 6 mos · Chennai, Tamil Nadu, India

  • My Responsibilities include the following:
  • 1. Run Paid Campaigns on all channels and generate leads.
  • 2. Maintain and manage Access Healthcare brand presence on social channels.
  • 3. Responsible for using data mining and social media analytic tools to slice and dice the data, to
  • analyze and report on periodic basis.
  • 4. Monitor, measure and analyze brand presence on overall internet space in comparison with
  • Competitors and suggest strategies to improve the overall brand value.
  • 5. Responsible for monitoring conversations on various social media platforms to generate
  • monthly Brand Audit reports, Social influencer reports for brand and competitors.
  • 6. Corporate communications about company events on social sites.
  • 7. Reputation alert analytics about the brand.
  • 8. Developed Strategy and methodology for leveraging social media channels and developed
  • Social
  • 9. Media Analytics scorecard / Dashboard.
  • 10. Create business insights from social media analytics and give realistic recommendations.
  • 11. Scout social media tools and embrace the latest tools to improve marketing performance.
Digital MarketingSocial Media MarketingCampaign ManagementData AnalysisBrand Management

Apple

Podcaster

Feb 2021Jan 2022 · 11 mos · India

  • https://podcasts.apple.com/us/podcast/digital-marketing-101/id1552548420?itsct=podcast_box&itscg=30200 - Copy this url in your browser to find me.
  • I will be providing tips and current marketing trends which would enable you to market your brand. You need to act on it and start putting out content daily or weekly, bringing value to the end consumer, who will then reciprocates by giving business.

Xenergy

Senior Marketing Manager

Jan 2021Sep 2022 · 1 yr 8 mos · India

  • I head the Marketing for Renewable Energy, which includes Solar and Wind.
  • Key Highlights:
  • 1. Was responsible for architecting the website and SEO.
  • 2. Was responsible for running paid campaigns across all channels.
  • 3. Was responsible for managing a Inside sale team (4 members) and coordinating with Sales to generate
  • leads. Each lead value being 7,30,000 USD.
  • 4. Was responsible for generation of content which includes, blogs, flyers, magazine ads and corporate
  • ppt's.
  • 5. Was responsible for organizing road shows pan India.
  • 6. Was responsible for coordinating with various marketing agencies for PR related activities.
SEOContent CreationPaid CampaignsLead GenerationEvent Management

Auxo technology labs private limited

Senior Marketing Manager

May 2019Jan 2021 · 1 yr 8 mos · Chennai, Tamil Nadu, India

  • I head the Marketing for Artificial Intelligence, Robotics, Virtual Reality, Machine Learning and Speech Recognition Services.
  • My responsibilities include heading Marketing activities for USA and India. My work includes:
  • 1. Website Marketing
  • 2. Social Media Marketing
  • 3. Email Campaign management
  • 4. Marketing support for International
  • 5. Domestic/International events (Theme, Booth Design, pre-post event campaigns, event landing pages and giveaways)
  • 6. Webinars/Podcasts
  • 7. Database generation
  • 8. Content Marketing (Newsletters, PPT, 8. Press Release, Whitepapers, Case Study, Articles, infographics, and Blogs)
  • 9. Video Marketing (Show reel, Corporate, Webcast, Testimonial Videos)
  • 10. SEO
  • 11. Generation of Marketing Qualified Leads
  • 12. Collaborate with the sales team till closure
  • 13. Creating Ads
  • 14. Marketing Automation (MailChimp, HubSpot, Lead Forensics and Salesforce)
  • 15. Providing monthly reports on marketing activities to various stakeholders
Website MarketingContent MarketingEmail Campaign ManagementEvent ManagementVideo Marketing

Prasad corporation pvt. ltd.

Global Marketing Manager

Apr 2018Apr 2019 · 1 yr · Chennai Area, India

  • I head the Marketing for Digitization, Restoration & VFX Services. My Marketing responsibilities include:
  • 1) Social Media Marketing
  • 2) Email Campaign management
  • 3) Marketing support for International/Domestic events (Theme, Booth Design, pre-post event campaigns, event landing pages and giveaways)
  • 4) Webinars/Podcasts
  • 5) Database generation
  • 6) Content Marketing (Newsletters, PPT, Press Release, Whitepapers, Case Study, Articles, infographics, and Blogs)
  • 7) Video Marketing (Showreel, Corporate, Webcast, Testimonial Videos)
  • 8) SEO
  • 9) Generation of Marketing Qualified Leads and collaborating with the sales team till closure
  • 10) Website Management
  • 11) Creating Ads
  • 12) Marketing Automation (Mailchimp, Eloqua, AdRoll, Lead Forensics, Zoho CRM and Salesforce)
  • 13) Providing monthly reports on marketing activities to various stakeholders
Social Media MarketingEmail Campaign ManagementEvent ManagementContent MarketingVideo Marketing

Aspire systems

Assistant Manager Marketing

Apr 2017Mar 2018 · 11 mos · Chennai Area, India

  • I head the Marketing for testing service line in Aspire. My Marketing responsibilities includes:
  • 1) Social Media Marketing
  • 2) Email Campaign management
  • 3) Marketing support for international events ( Theme, Booth Design, pre-post event campaigns, Magazines, newsletter and give aways)
  • 4) Webinars
  • 5) Market Research
  • 6) Content Marketing (Whitepaper, case study, Articles, info graphics and Blogs)
  • 7) Video Marketing (Animated Videos, Webcast, Testimonial Videos)
  • 8) Helping Sales team with Pitch
  • 9) Generation of Marketing Qualified Leads and collaborating with the sales team till closure
  • 10) Design landing pages
  • 11) Re-marketing
  • 12) Creating Ad Copies and
  • 13) Providing monthly reports on marketing activities to various stakeholders
Social Media MarketingEmail Campaign ManagementMarket ResearchContent MarketingVideo Marketing

Hurix systems

Associate Marketing Manager

Sep 2015Apr 2017 · 1 yr 7 mos · Chennai Area, India

  • I head the digital marketing for Pre-press, Digital Engineering and Testing service lines in Hurix. My Digital Marketing responsibilities included:
  • 1) Social Media Marketing
  • 2) Email Campaign management
  • 3) Marketing support for international events ( Theme, Booth Design, pre-post event campaigns, Magazines, newsletter and give away)
  • 4) Webinars
  • 5) Build Corporate Presentations
  • 6) Content Marketing (Whitepaper, case study, Articles, info graphics and Blogs)
  • 7) Reviewing RFI & RFP documents
  • 8) Helping Sales team with Pitch and
  • 9) Generation of Marketing Qualified Leads and collaborating with the sales team till closure
  • Achievements:
  • 1. Kick Started Marketing for Hurix Services.
  • 2. Built a team for marketing.
  • 3. Convinced Hurix to attend international events.
  • 4. Managed a successful marketing funnel which enabled sales to generate maximum revenue.
Business DevelopmentEmail CampaignsMarket Research

Iplan enterprise pvt. ltd. (formerly integrated strategic information systems pvt. ltd.)

Senior Marketing Analyst

Sep 2012Jul 2014 · 1 yr 10 mos · Chennai

  • As a Senior Marketing Analyst, my responsibilities included
  • 1)Email Campaigns
  • 2) Product Demo
  • 3) Account Management
  • 4) Generate Marketing qualified Leads
  • 5) Attend Events to Generate Leads
  • 6) Cold calls to generate qualified leads
  • 7) Database Generation
  • 8) Create and Updated Website Pages
  • 9) Ad-Words and
  • 10) Market research
  • Achievements:
  • 1. Kick started Marketing and Sales for iPlan
  • 2. Was able to score 23 Pilots in a span of 1.11 years.
  • 3. Was responsible for architecting and launching iPlan Website.
  • 4. Built a Marketing and Sales Team
  • 5. Maintained Marketing and Sales funnel, which enabled sales team to cross sell and up sell product modules.
Email CampaignsAccount ManagementMarket Research

Samcys technology

Marketing Analyst

Dec 2010Sep 2012 · 1 yr 9 mos · Chennai Area, India

  • As a Marketing Analyst, my responsibilities included
  • 1) Business Development
  • 2) Email Campaigns and
  • 3) Market research
  • Achievements:
  • 1. Built a corporate presentation and guidelines for Branding.
  • 2. Worked on RFI and RFP documents which helped in successful closure.
  • 3. Initiated Email campaigns which helped in creating a marketing funnel.
Business DevelopmentEmail CampaignsMarket Research

Education

Barath Institute of Engineering and technology

Bachelor of Technology (BTech) — Information Technology

Jan 2005Jan 2009

Sir Siva Swamy Kalalaya

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