Feb 2021 – Nov 2021 · 9 mos

• TimesCard is India’s largest co-branded credit & debit card portfolio in partnership with HDFC Bank with over 5mn high ARPU users. TimesCard has been recognised by the Industry → ET Now Stars of the Industry Awards Best Co-Branded Card of the Year 2019, Mobby’s Best Card of the year 2019 & ET Now Stars of the Industry Awards Best Debit Card of the Year 2020. The objective is to transform TimesCard into a digital proposition that would help scale user acquisition, user engagement & the core value proposition of TimesCard.

Feb 2018 – Nov 2021 · 3 yrs 9 mos

• − Built India’s leading free fantasy cricket platform and scaled it to 550K DAUs with 27% DAU/MAU ratio (7M installs, 4.4 avg. rating)
• − Optimized the in-game economy and leveraged the same for acquisition (referrals), monetization (rewarded advertising) and retention
• − Created engagement hooks - real-time leaderboard and content integrations to drive higher time spent translating into higher ad revenue
• − Launched industry 1st game formats – Super league, Star contest & Rewind fantasy that established a differentiated market position
• − Built a PWA & HTML5 micro-app to scale to more platforms and leverage organic distribution channels
• − Involved in product design, product operations and customer experience improvisations.
• Working for all the testing activities through the project lifecycle which includes-
• Requirements Gathering
• Requirements Elicitation
• Requirements Traceability
• Functional Testing
• Performance testing using JMeter
• API Testing
• Android App Testing
• PWA Testing
• Selenium Automation (responsible for creating and maintaining of the framework) - API Automation (responsible for creating and maintaining of the framework)
• Shipped the MVP in 6 weeks leading up to IPL 2018 – Won Aspire Award for the same

Jun 2017 – Jan 2018 · 7 mos

• − Built an augmented reality based application to enrich and gamify the reading experience on TOI print
• − Created a SAAS solution to deliver engaging AR experiences for brands, publishers and enterprises
• − Set up a Center of Excellence for AR at Times Internet, with focus on computer vision tech and 3D content creation
• Worked for all the testing activities through the project lifecycle which includes-
• Requirements Gathering
• Requirements Elicitation
• Requirements Traceability
• Functional Testing
• API Testing
• Android App Testing
• iOS App Testing
• Selenium Automation (responsible for creating and maintaining of framework)

Nov 2015 – May 2017 · 1 yr 6 mos

• Smartapp adds a layer of data driven intelligence to how Indian telecom users pay their bills.
• As one of the founding members of the team, I built the core experience around usage data analysis, utility driven features and smart plan recommendations.
• Worked on a machine learning driven recommendation algorithm that helped users save up to 60% on their mobile bills.
• Worked for testing activities through the project lifecycle which includes-
• Functional Testing
• API Testing
• Android App Testing - Backend Testing
• Smartapp scaled to 4.5 M users with an avg. rating of 4.4.