Oct 2023 – Dec 2024 · 1 yr 2 mos

Apr 2021 – Oct 2023 · 2 yrs 6 mos

Jun 2019 – Apr 2021 · 1 yr 10 mos

• Product Marketing - Develop and execute annual and quarterly go-to-market campaigns to increase demand, pipeline and market visibility for banking applications. Plan and develop compelling content across marketing channels including – Thought Leadership Papers, Sales Presentations, Video Storyboard, Customer Case Studies, Website Content, Campaign Content, Product Brochure, Datasheets, Blogposts and PR related Content.
• Corporate and Product Strategy - Evaluate potential M&As, analyze and identify partnerships, build product road-map, cross-sell and up-sell assessment and new areas for functional enhancements and business expansion.
• Analyst Relations - As part of product marketing initiatives, lead the analyst relations across banking solutions. Respond to Industry Surveys and Analysis to secure positive positioning of Oracle's Solutions in analysts reports, and deliver quality information to analysts community.
• Work with leading IT industry analysts firms like Gartner, Forrester and IDC and also banking specific analyst firms like Celent, Aite Research and IBS Intelligence on various research reports and marketing initiatives.

Nov 2014 – May 2019 · 4 yrs 6 mos

• GTM & Product Launch - Own the entire product launch initiative for new banking solutions including, product positioning and messaging, identifying customer segments and target markets , defining value proposition and preparing marketing/sales collaterals.
• Industry Intelligence: Understand Global/regional/country specific industry trends, Macro-economic analysis and Impact of emerging technologies focusing on Financial Services.

Jun 2011 – Nov 2014 · 3 yrs 5 mos · Bangalore

• Manage and execute research projects aligning to HP’s global strategic initiatives.
• Lead market intelligence team for printing business and support the global marketing team on product marketing initiatives.
• Product level comparisons and scorecard analysis, brand equity, brand loyalty and industry benchmarking studies.
• Understand consumer perception and acceptance on a new products and solutions program using Social Media research.

Jun 2010 – May 2011 · 11 mos

• Execute and publish research papers and syndicated analysis in Insurance & Re-insurance domain
• Publish and manage country report on economic environment, key market developments, major industry trends, regulatory environment and competitive landscape

Jan 2007 – May 2010 · 3 yrs 4 mos

• Conduct primary and secondary research, prepare content and publish research papers and syndicated analysis.
• Enable customers take business decisions based on insightful and data driven analysis.
• Lead initiatives like market sizing, consumer segmentation, marketing effectiveness, customer purchase journey and demographic trends.