Aradhana Gotur

Digital Marketing Specialist

Bengaluru, Karnataka, India9 yrs 2 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led content strategy that doubled user engagement.
  • Skilled in SEO and data-driven content creation.
  • Experienced in cross-team collaboration in Fintech.
Stackforce AI infers this person is a Fintech content strategist with strong SEO and team leadership skills.

Contact

Skills

Core Skills

Content StrategySeo & Keyword Research

Other Skills

AI PromptingAccountingActive ListeningArticle WritingBloggingCommunication skillsConstructive FeedbackContentContent MarketingCopywritingCorporate FinanceCreative WritingCustomer EngagementDigital MarketingEnglish

About

I am a result-oriented content professional with over 8 years of experience leading content strategy and management in the financial services sector and beyond. Currently, I lead a dynamic team at Angel One, driving content initiatives that have doubled user engagement on key platforms in under a year. Skilled in SEO, analytics, and cross-team collaboration, I thrive on creating impactful, data-driven content that engages diverse audiences and meets business goals.

Experience

Angel one

Content Manager - Organic Growth

Feb 2023Present · 3 yrs 1 mo · India · Remote

  • Lead a team of 7 writers, interns, and vendors to execute content strategy for Knowledge Center, News, and Smart Money sections.
  • Strategise content across various platforms.
  • Increased sessions on Knowledge Center and News by 2x within a year.
  • Utilise Google Search Console, SEMrush, and Google Trends for data-driven content decisions.
  • Collaborate with Product, CX, Marketing, Design, Video, and Compliance teams to align content with business goals.
Project CoordinationContent StrategySEO & Keyword ResearchTeam Leadership & ManagementGoogle Trends & Google Search Console

Tickertape

Senior Content Writer

Oct 2021Mar 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

  • Wrote, proofread, and edited content for platforms like Blog by Tickertape, newsletter, social media platforms on themes including personal finance, stocks, and current events to help investors make informed decisions
  • Coordinated with product, compliance, CX, teams to write content for blog, user journey, and help section
  • Coordinated with freelancers and agencies to get timely delivery of blog articles
  • Trained junior content writers and interns who converted into full-time writers
  • Did basic keyword research and monitored content performance using Google Search Console, Google Analytics, Ahrefs, and SEMrush
  • Assisted in strategising content for blog and social media
  • Worked on the weekly newsletter with over 1.8 lakh subscribers and maintained an average open rate of 7%
  • Assisted the customer support team in handling queries and enhanced my knowledge about the product while doing so
Project Coordination

Smallcase

Content Writer

Oct 2019May 2022 · 2 yrs 7 mos · Bengaluru Area, India

  • Co-ordinate with Product and complaince teams to write content for blog, user journey, and help section
  • Co-ordinate with freelancers and agencies to get articles written and delivered on time
  • Single-handedly worked on content for Tickertape, smallcase’s product, for over 1.5 yrs and established Blog by Tickertape from scratch
  • Mentored a content intern who converted as a full-time writer
  • Write, proofread, and edit informative blog posts about personal finance, stocks, and current events in the domain to help investors make informed decisions
  • Do basic keyword research and incorporate them into the blog posts to enhance reach
  • Brainstorm topics for Tickertape’s blog and social media posts
  • Write, proofread, and edit the weekly newsletter on stocks and current events in the domain. The subscriber count is over 1,80,000
  • Assisted in managing Tickertape’s social media profiles on Twitter and Instagram
  • Co-ordinate with the design team to get creatives for the blog and social media posts done
  • Assist in writing scripts for Tickertape’s YouTube videos
  • Assisted the customer support team in handling queries and enhanced my knowledge about the product while doing so

Edisol online

Junior Content Writer

Oct 2018Oct 2019 · 1 yr · Goa

  • Written engaging and informative finance articles for India's largest NBFCs and other financial institutions on various investment and loan products to help investors and borrowers make informed decisions
  • Written informative articles for India's largest e-commerce company and its seller hub
  • Written informative SEO-friendly and reader-friendly articles on content marketing strategies for Edisol’s blog for businesses
  • Written explanatory SEO-friendly and reader-friendly articles on various aspects of overseas education for Edisol’s blog for students
  • Ideated topics for Edisol’s and clients' articles, and infographics
  • Ideated article and snippet topics for one of India's largest NBFCs and financial aggregator site

Indianmoney.com

Content Writer

Apr 2018Sep 2018 · 5 mos · Bangalore

  • Written SEO-friendly and reader-friendly, engaging and informative financial articles for the company’s website and blog
  • Written educational handbooks on health insurance, home loan, and retirement planning
  • Went live on the company’s Facebook profile daily and conducted sessions on financial topics to educate the consumers on various financial topics
  • Anchored for the company’s YouTube videos and spoke about several financial concepts and products

Self-employed

Freelance Content Writer

Jul 2017Mar 2018 · 8 mos · India

  • Tried and enhanced my research, writing, and editing skills
  • Written engaging articles related to hotel and restaurant reviews, lifestyle, press release, and more for Liveinstyle, Paytm World Mall, and other brands

J p morgan chase & co.

Team Member

Apr 2016Feb 2017 · 10 mos · Bengaluru, Karnataka, India

  • Been an active member of Letters of Credit (LC) Team and contributed on and off the floor
  • Successfully achieved daily, monthly, and quarterly targets of processing LC servicing notices
  • Effectively queried on discrepancies in LC data and gained a quick response from the stakeholders
  • Communicated daily deliverable status to stakeholders via email and conducted daily stand-ups
  • Been a vital member of the People Committee to enhance the work-life balance of the team

M/s mudnur associates

Audit Assistant

Jul 2015Dec 2015 · 5 mos · Belagavi, India

  • Efficiently prepared individual, firm, and company financial statements and audited books of accounts for tax purposes
  • Acquired necessary information from clients for accounting and audit purposes
  • e-filed individual returns, company returns, VAT, and Professional Tax

Education

Gogte College of Commerce

Master’s Degree — Commerce

Jan 2013Jan 2015

Gogte College of Commerce

Bachelor’s Degree — Commerce

Jan 2010Jan 2013

Gogte College of Commerce

Pre-University — Commerce

Jan 2008Jan 2010

Divine Providence Convent High School

High School — SSLC

Jan 1996Jan 2008

Stackforce found 100+ more professionals with Content Strategy & Seo & Keyword Research

Explore similar profiles based on matching skills and experience