Jan 2023 – Oct 2024 · 1 yr 9 mos · India · On-site

• Responsibilities:
• Team Management: Oversee and manage the team responsible for various digital and marketing assets.
• Asset Management: Handle all aspects of digital content including emailers, A+ content, PDP content, website banners, WhatsApp promotions, videos, motion graphic ads, and campaigns across various marketplace channels.
• Collaboration: Work closely with the eCommerce and brand teams to ensure alignment and effective execution of marketing strategies.
• Campaign Production: Coordinate and oversee video shoots for campaigns, ensuring high-quality production and alignment with brand objectives.
• Brand Oversight: Manage and promote brands including Wow Skin Science, Wow Life Science, Body Cupid, Nature Derma, and Color Cupid, ensuring consistent and impactful representation.

Jan 2022 – Dec 2022 · 11 mos · Gurugram, Haryana, India · On-site

• Key Responsibilities:
• Team Management: Leading and mentoring the creative team to ensure timely and high-quality deliverables.
• Shoot Planning: Organizing and overseeing video, photography, and podcast shoots, ensuring alignment with project objectives.
• Social Media Creatives: Designing static posts and videos tailored to platform-specific audiences.
• Mood Boards: Developing creative mood boards to guide visual projects and campaigns.
• Performance Ads: Creating impactful static and video ads for performance marketing.
• Collaboration: Working closely with e-commerce and brand teams to align strategies and outputs.
• Campaign Ads: Designing static and video assets for marketing campaigns.
• Marketplace Assets: Developing A+ Content, PDP designs, and SBV videos to enhance product visibility and sales.

Feb 2021 – Jan 2022 · 11 mos · Gurugram, Haryana, India · On-site

• Key Responsibilities:
• Packaging Design: Creating attractive, brand-aligned packaging for products.
• Website Banners: Designing engaging and responsive banners for promotions and campaigns.
• Emailers: Crafting visually appealing and impactful email designs.
• Social Media Creatives: Developing static posts and videos for platforms like Instagram, Facebook, and LinkedIn.
• Ad Creatives: Designing WhatsApp, Facebook, and YouTube ads for campaigns.
• Product Videos: Producing videos showcasing product features and benefits.
• Campaign Assets: Creating static and video ads for marketing campaigns.
• Marketplace Assets: Designing A+ Content, PDP assets, and SBV videos for online marketplaces.
• Team Collaboration: Partnering with e-commerce and brand teams to ensure creative consistency and optimized outputs.

Jun 2018 – Feb 2021 · 2 yrs 8 mos · Gurugram, Haryana, India · On-site

• Responsibilities:
• Packaging Design: Developed and refined packaging designs for men's grooming products to enhance visual appeal and brand differentiation.
• Website Banners: Designed eye-catching banners for the company website to promote grooming products and special offers.
• Emailers: Created and executed email marketing campaigns, including promotional offers, product launches, and grooming tips, to engage customers.
• Social Media Posts: Designed and produced static and video content for social media platforms to increase brand presence and connect with the target audience.
• WhatsApp Ads: Developed and implemented ad content for WhatsApp to effectively reach and engage with customers about new products and promotions.
• Facebook Ads: Created and managed targeted ad campaigns on Facebook, including graphics and video content, to drive traffic and sales for grooming products.
• YouTube Ads: Designed and produced engaging video ads for YouTube to showcase grooming products and boost brand awareness.
• Product Videos for Marketplaces: Produced high-quality product videos specifically for marketplace platforms such as Amazon, Flipkart, Myntra, and the company website, enhancing product visibility and appeal.
• Campaign Ads: Designed and developed static and video ads for various marketing campaigns to support product launches and seasonal promotions.
• Marketplace Assets: Created and optimized content for online marketplaces, including A+ content, Product Detail Page (PDP) designs, and Sponsored Brand Videos (SBVs) to enhance product visibility and drive sales.
• Collaboration: Worked closely with e-commerce and brand teams to ensure alignment of marketing strategies, maintain brand consistency, and drive online sales performance.

Jul 2017 – Jun 2018 · 11 mos · Greater Delhi Area · On-site

Aug 2014 – Jun 2017 · 2 yrs 10 mos · Greater Delhi Area