Apr 2023 – Jul 2024 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Customer Engagement
• Spearheading the team and creating customized & personalized journeys as per their co- horts to increase retention & conversions and enhance customer experience.
• Targeted communication journey flow via Netcore, MoEngage & Haptik as MarcTech Partners
• Performance Marketing
• Strategized, planned, executed, and optimized paid media campaigns across platforms Google, Facebook, Outbrain, Yahoo, Taboola & LinkedIn.
• Overlooking the creation and presentation of weekly, monthly, quarterly, and annual media spending reports to the management.
• Writing Ad Copies & Creative Copies to enhance lead generation & maintain the CPL below 400 & CAC below 4000.

Dec 2020 – Apr 2023 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• Social Media Marketing
• Maintaining the social media calendar for all the platforms. From Content Ideation to publishing, Managing the company's brand image.
• Running Offers, Contests, and Branding Campaigns through Google Ads & Facebook Ads.
• Managing the company's website with regular updates & innovations.
• Growth Marketing
• Develop, implement, track, and optimize digital campaigns across multiple platforms through Google Ads, Facebook Ads & LinkedIn Ads. Taking decisions on which ads must be optimised on the basis of various data points, respectively, with the focus on acquiring new customers to grow the brand.
• Plan Online Zoom webinars for new sales & renewals. Increased webinar registrations by 450%. Increased the registration from 463 to 6008. The conversion of those who attended the webinar was 8%, whereas the normal lead's average conversion was 2%.
• Curated the Referral Program to generate new leads, which saw a conversation rate of 40%, whereas the normal conversion rate for all leads was just above 2%.
• Strategic Alliance
• Tie Up with Influencer Agency to run campaigns through various Influencers.
• Tie Up with DailyHunt to increase visibility for our brand via sharing our content on their app for FOC.
• Tie Up with Affiliate Partners to generate leads.
• Chalked out a campaign with Radio City for Branding & Awareness & AdOnMo for BTL activities
• Direct Marketing
• WhatsApp Campaigns to generate leads, branding, payment reminders, etc.
• Email Marketing Campaigns to Generate traffic, communicate with our audience, give them a personalized touch, generate repeat leads, etc., with the help of the content team.
• OBD Campaigns to generate repeat leads, offers, etc.
• SMS campaigns to send payment reminders, offers, branding, generate leads etc.
• Content Marketing & ORM
• Creating trending content for YouTube Videos & Instagram Reels.
• Maintaining & handling the OR for the brand. Increased the Facebook Rating from 3/5 to 5/5 & for Google Reviews from 3.6/5 to 4.7/5

Aug 2019 – Nov 2020 · 1 yr 3 mos · Mumbai Area, India · On-site

• Working extensively on brand awareness. Blueprint and executed 2 branding camping in the one month
• Extensively tapped the western markets while achieving 10% of the total annual target within 3 months.
• Handling the Business development team along with identifying new opportunities and partnered with 20 plus clients ranging from international institutes by providing them customized solutions.
• Spearheading a team of 4 at this point along with managing the BTL and ATL activities.
• Overseeing and developing marketing campaigns along with devising and presenting ideas and strategies. Also, organizing events, promotional activities, and product exhibitions.
• Conducting research and analyzing data to identify and define audiences along with recording and maintaining the quality of leads to ensure the progression of leads from identification to closure.
• Compiling and distributing financial and statistical information along with coordinating internal marketing meets and monitoring performance.
• Identification of opportunities via web interaction, tele calling along with marketing events and advertisements to generate appointments.

Aug 2018 – Jul 2019 · 11 mos · Mumbai Area, India · Hybrid

• Organising PR events and serving as the spokesperson of the company. Implementation of the different strategies with the help of various teams, including design, content, acquisition, product, and sales.
• Testing and marketing products feature along with its releases and ad copy. Development of PR Campaigns and media relation strategies, along with seeking opportunities for partnerships, sponsorship, and advertising.
• Developing and designing effective marketing strategies and plans by analysing and following market trends to position the product.
• Maintaining the social media calendar for all the platforms, from Content Ideation and creation to publishing.

May 2018 – Jul 2018 · 2 mos · Mumbai Area, India · On-site

• Competition Analysis of Existing Sub-Brokers
• The project aimed to understand the buying patterns of the existing sub-brokers.
• The main factors that influenced the sub-brokers to select the agency (broker) were also analysed with the help of a standardised questionnaire.
• The targeted sample of 100 sub-brokers was taken as the primary data.
• The data collected and analysed was presented to the company's sales team to help them cumulate a database for the potential list of the sub-brokers.

Oct 2015 – Jun 2017 · 1 yr 8 mos · Mumbai Area, India · On-site

• Central Reconciliation Team
• Performed Travel Card Nostro reconciliation for 8 currencies, namely US Dollar, CAD, EURO, GBP, SGD, AUD, JPY and CHF, in a timely & error-free manner.
• Implementation of automation required for auto-knockoff of the VISA / Master Settlement entries.
• Checked & confirmed Nostro Balances of 8 different currencies from SWIFT.
• Reconciled Agency Funds and VISA / Master Settlement entries.
• Reported MIS to Senior Management and followed up for resolution of open items daily.
• Handled statutory, concurrent, and internal audit requirements of the reconciliation department.