Will Leatherman

Co-Founder

New York, New York, United States12 yrs 8 mos experience
Most Likely To Switch

Key Highlights

  • Led a 300% increase in user acquisition at Parcl.
  • Founded multiple marketing agencies focusing on Web3 and tech startups.
  • Expert in developing innovative content strategies for diverse brands.
Stackforce AI infers this person is a Marketing and Content Strategy expert in the Web3 and Tech industry.

Contact

Skills

Core Skills

Marketing StrategyBrand StrategyCreative StrategyBrand Development

Other Skills

Adobe Creative SuiteAdobe Indesign CCAdvertisingAfter EffectsArt DirectionBranded ContentBrandingCinema 4DCinematographyCommunicationConstructive FeedbackContent StrategyCreative BriefsCreative DirectionCustomer Service

About

Catalyst is a content engine that empowers global marketing teams to drive thought leadership and revenue growth. We create expert-driven, AI-assisted content across multiple channels, including web, social media, and newsletters. Our services encompass strategy development, content creation, distribution, and performance tracking. We leverage your team's expertise to produce high-quality content that resonates with your target audience, while our suite of conversion optimization tools helps turn readers into qualified leads. With Catalyst, you can significantly increase your content output, save time, and achieve a higher return on your content investment, all while maintaining the flexibility to scale your content efforts as your business needs change. Before launching VooDoo, I was the CMO and head of creative at Parcl, a blockchain-based real estate platform that allows users to invest in a digital square foot of physical estate in the most lucrative neighborhoods around the U.S. There, I led the brand strategy, content strategy, digital marketing, partner agency management, and media partnerships, resulting in a 300% increase in user acquisition and retention. I also have a background in working with various brands across different sectors, such as Primark, Campari Group, Kate Spade, Dirty Lemon, NARS, Armani Exchange, Pandora, Lab Series, WeWork, PepsiCo, and BMW. My mission is to help businesses grow their online presence and reach their target audiences through innovative and effective marketing solutions.

Experience

12 yrs 8 mos
Total Experience
1 yr 9 mos
Average Tenure
2 yrs 9 mos
Current Experience

Myosin.xyz

2 roles

Content Lead

Nov 2024Nov 2025 · 1 yr · Hybrid

Growth Genius

Jan 2024Present · 2 yrs 3 mos · Hybrid

  • Myosin is a web3 marketing agency that functions as a DAO, uniting top Web3 marketers
  • from around the world. I'm the Head of Content & Guild Lead in charge of all things content.

Uranium digital

Advisor

Sep 2024Present · 1 yr 7 mos · New York, United States · Remote

Valley

Advisor

Sep 2024Present · 1 yr 7 mos · New York, United States · Hybrid

  • Book Sales Calls on Autopilot with High Intent Leads

Catalyst content

Founder

Jan 2024Present · 2 yrs 3 mos · New York, United States

  • Founder led content is the best way to warm up your buyers

Parcl

3 roles

Advisor

Aug 2023Present · 2 yrs 8 mos · New York, United States

Chief Marketing Officer, Head of Creative

Promoted

Mar 2022Aug 2023 · 1 yr 5 mos · New York, United States

CommunicationConstructive FeedbackMarketing StrategyBrand Strategy

Marketing Director

Nov 2021Mar 2022 · 4 mos · New York, United States

  • Parcl is a blockchain-based real estate platform that allows users to invest in a digital square foot of physical real estate in the most lucrative neighborhoods around the U.S.
  • Brand Strategy
  • Brand Partnerships
  • Content strategy
  • Digital marketing
  • Partner Agency Management
  • Media Partnerships

Voodoo marketing

Founder

Jul 2023Present · 2 yrs 9 mos · New York, United States

  • Growth specialists for VC-backed Web3 & Tech Startups. (Myosin.xyz Partner)

Billion dollar boy

3 roles

Associate Creative Director

Aug 2021Nov 2021 · 3 mos

  • Lead a team to develop bespoke, organic, and paid strategies for top leading brands: PepsiCo, Grand Marnier, SKYY Vodka, Dirty Lemon, BMW, NARS, Sol De Janero, Kate Spade, American Eagle, L'Oreal, The Estee Lauder Companies, and Coty among others.

Senior Creative Strategist

Promoted

Oct 2019Jul 2021 · 1 yr 9 mos

  • Develop bespoke creative strategies for top leading brands: PepsiCo, Primark, Grand Marnier, Dirty Lemon, BMW, NARS, Armani Exchange, L'Oreal, The Estee Lauder Companies, and Coty among others
Creative BriefsCommunicationCreative StrategyBrand Development

Creative Strategist

Oct 2018Oct 2019 · 1 yr

  • The Creative Agency for the Influencer Age.
  • BDB is a next-generation creative agency harnessing the collective power of thousands of vetted global influencers and content-creators. Social media is our playground. Our Account Managers and Strategists are a team of experienced and intuitive editors, producers and art directors whose visionary ideas are brought to life with meticulous execution. We don’t believe in templates; we create bespoke solutions and deliver measured results.
  • BDB supports luxury brands like Burberry, La Prairie, Bose and Grand Marnier, as well as mass consumer brands like, Doritos, Pepsi, Mars and Primark. Working with vastly different brands and their audiences keeps us smart, nimble and (dare we say it) ahead of the competition.
Creative BriefsCreative Strategy

Underdog

Investor

Mar 2021Present · 5 yrs 1 mo · New York, United States · Remote

Thebridgeco

Art Director

Feb 2018Oct 2018 · 8 mos · Greater New York City Area

Food steez

2 roles

Creative Strategy Director

Jan 2018Oct 2020 · 2 yrs 9 mos

  • Manage relationships with restaurants and clients in New York.
  • Social media management, and content production.
  • Clients: Pokeworks, Sweetfin, MVMT, Hexclad

Freelance Social Media Manager/ Editor

May 2017Jan 2018 · 8 mos

  • Social media planning for clients: Pokeworks, Sweetfin, The Strand House, Estrella.
  • Video and photo production.
  • Motion media design for: MVMT.

Cabin editing company

Production Intern

Jun 2017Sep 2017 · 3 mos · Greater Los Angeles Area

Aarp

SCAD Collaborate Learning Center - Sponsored Art Director

Mar 2017May 2017 · 2 mos · Savannah, Georgia Area

  • 10 Week collaboration with AARP to enhance social engagement for their local communities.

Tab

Co Founder

Feb 2016Jan 2018 · 1 yr 11 mos · Greater New York City Area

  • Assisted my Co-Founder with research, design, and strategy.
  • Stay in the know, chronoLOGICALLY.
  • Link your Twitter, Youtube, Spotify, and Instagram accounts into a single profile so friends can keep up-to-date with your content across the web.

Cutwater

Junior Art Director/ Content Creator

Jun 2015Aug 2015 · 2 mos · San Francisco Bay Area

  • I worked on the media team at Cutwater, which is an all-purpose advertising agency located in San Francisco. I assisted in pitch decks, spec campaigns for clients, as well as lead a rebrand of Cutwaters' own website. Being a smaller agency working with large clients, I was able to play a role for every department and gained extensive knowledge in each field.

Ticha

Event Marketing Manager

Nov 2014Nov 2014 · 0 mo · Guadalajara Area, Mexico

  • I partnered with a clothing brand Ticha which was hosting their annual wake boarding competition in Guadalajara Mexico. The top 10 wake boarders from Mexico were invited for a weekend-long competition. I assisted in marketing for the event as well as provided a recap video which was used for the sponsors as well as publicity for the following year.

The new england harbor club

Video Marketing

Jun 2014Jun 2015 · 1 yr

  • The New England Harbor Club, approached me to help them boost social presence by creating an engaging lifestyle video. The video was designed to promote more of a lifestyle and esthetic while displaying their clothing in a more interactive way. Following the launch of the video, the NEHC used the video for numerous campaigns to drive foot-traffic to their retail store in Newport, RI.

Wleatherman

Founder

Jan 2013Aug 2015 · 2 yrs 7 mos

  • The WLEATHERMAN brand was created in 2009, acting as multi-media digital agency to help brands with their social presence. With expertise in video, photo, and marketing strategy I was able to create cross-platform campaigns for a variety of clients.
  • Music video for artist: Huey Mack & Afrojack
  • Spec Commercial: Chevy, KITH
  • Clothing brands: Ticha, NEHC, Tints

Tints wear

Social / Video Marketing

Jan 2013Jan 2015 · 2 yrs

  • Tints hired me to make a series of web videos showing their product (sunglasses) in different elements, with the tagline "Live for the weekend". Tints wanted to capture their audience by pushing the limits of where you might see sunglasses, all building up to the final :60 video. "Tints- Live For The Weekend Summer" was the finale, used as one final push for social marketing for the company.

Devinsupertramp

Assistant Cinematographer

Jan 2013May 2014 · 1 yr 4 mos

  • I worked under Devin Graham (goo.gl/oBAKnE) as an assistant cinematography. Devin acted as a mentor showing me how to work directly with clients creating lifestyle adverting videos. I assisted on multiple viral videos produced by Devin and team over the span of two years.

Education

Savannah College of Art and Design

Bachelor of Fine Arts (B.F.A.) — Advertising

St. George's School

Highschool

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