Will Leatherman — Co-Founder
Catalyst is a content engine that empowers global marketing teams to drive thought leadership and revenue growth. We create expert-driven, AI-assisted content across multiple channels, including web, social media, and newsletters. Our services encompass strategy development, content creation, distribution, and performance tracking. We leverage your team's expertise to produce high-quality content that resonates with your target audience, while our suite of conversion optimization tools helps turn readers into qualified leads. With Catalyst, you can significantly increase your content output, save time, and achieve a higher return on your content investment, all while maintaining the flexibility to scale your content efforts as your business needs change. Before launching VooDoo, I was the CMO and head of creative at Parcl, a blockchain-based real estate platform that allows users to invest in a digital square foot of physical estate in the most lucrative neighborhoods around the U.S. There, I led the brand strategy, content strategy, digital marketing, partner agency management, and media partnerships, resulting in a 300% increase in user acquisition and retention. I also have a background in working with various brands across different sectors, such as Primark, Campari Group, Kate Spade, Dirty Lemon, NARS, Armani Exchange, Pandora, Lab Series, WeWork, PepsiCo, and BMW. My mission is to help businesses grow their online presence and reach their target audiences through innovative and effective marketing solutions.
Stackforce AI infers this person is a Marketing and Content Strategy expert in the Web3 and Tech industry.
Location: New York, New York, United States
Experience: 12 yrs 8 mos
Skills
- Marketing Strategy
- Brand Strategy
- Creative Strategy
- Brand Development
Career Highlights
- Led a 300% increase in user acquisition at Parcl.
- Founded multiple marketing agencies focusing on Web3 and tech startups.
- Expert in developing innovative content strategies for diverse brands.
Work Experience
Myosin.xyz
Content Lead (1 yr)
Growth Genius (2 yrs 3 mos)
Uranium Digital
Advisor (1 yr 7 mos)
Valley
Advisor (1 yr 7 mos)
Catalyst Content
Founder (2 yrs 3 mos)
Parcl
Advisor (2 yrs 8 mos)
Chief Marketing Officer, Head of Creative (1 yr 5 mos)
Marketing Director (4 mos)
VooDoo Marketing
Founder (2 yrs 9 mos)
Billion Dollar Boy
Associate Creative Director (3 mos)
Senior Creative Strategist (1 yr 9 mos)
Creative Strategist (1 yr)
Underdog
Investor (5 yrs 1 mo)
TheBridgeCo
Art Director (8 mos)
Food Steez
Creative Strategy Director (2 yrs 9 mos)
Freelance Social Media Manager/ Editor (8 mos)
Cabin Editing Company
Production Intern (3 mos)
AARP
SCAD Collaborate Learning Center - Sponsored Art Director (2 mos)
Tab
Co Founder (1 yr 11 mos)
Cutwater
Junior Art Director/ Content Creator (2 mos)
Ticha
Event Marketing Manager (0 mo)
The New England Harbor Club
Video Marketing (1 yr)
WLEATHERMAN
Founder (2 yrs 7 mos)
Tints Wear
Social / Video Marketing (2 yrs)
DevinSuperTramp
Assistant Cinematographer (1 yr 4 mos)
Education
Bachelor of Fine Arts (B.F.A.) at Savannah College of Art and Design
Highschool at St. George's School