May 2024 – Present · 1 yr 10 mos

• Saving and rehabilitating breeder/owner discarded cats, one at a time!

Sep 2021 – Aug 2025 · 3 yrs 11 mos

• Conceptualized and created diverse marketing and sales content assets, enhancing brand visibility.
• Developed quarterly FAST reports and engaging blogs that drove audience engagement and lead generation.
• Produced high-quality whitepapers, brochures, and case studies, contributing to an increase in client inquiries.
• Collaborated with cross-functional teams to ensure alignment of content strategy with business objectives at Amagi Corporation.

Dec 2020 – Aug 2021 · 8 mos · Bangalore Urban, Karnataka, India

• Developed engaging copy for user communication, enhancing customer education and engagement.
• Created thought leadership content, including articles and product reviews, to position Zeta Suite as an industry leader.
• Collaborated with creative and video teams to draft and produce compelling video scripts, boosting audience interaction.

Nov 2020 – Present · 5 yrs 4 mos · Bangalore Urban, Karnataka, India

• Providing best home-boarding solutions for your furr'ed ones!

Sep 2020 – Nov 2020 · 2 mos · Bengaluru, Karnataka, India

Nov 2018 – Jul 2020 · 1 yr 8 mos · Bengaluru Area, India

• Engaged with customers daily to resolve inquiries, while promoting self-help content and contributing to UX writing for the QuickBooks app—enhancing user satisfaction and product experience.
• Developed and optimized care content, driving community engagement and fostering a culture of self-service.
• Analyzed customer engagement metrics, leading to a 25% increase in self-help platform usage.
• Collaborated cross-functionally with marketing, sales, and product teams to ensure content alignment and relevance.

Apr 2016 – Oct 2018 · 2 yrs 6 mos · Bangalore

• Managed end-to-end UX content for the BankBazaar mobile app, enhancing user engagement.
• Developed and executed daily articles and email campaigns focused on financial management.
• Created innovative SMS campaigns promoting financial products, resulting in increased user acquisition.
• Analyzed content performance to optimize marketing strategies across various channels.

Nov 2015 – Apr 2016 · 5 mos · Bengaluru Area, India

• Developed and published daily articles on trending topics, enhancing audience engagement across various platforms.
• Conducted in-depth analysis of market trends to create relevant content, driving a significant increase in readership.
• Collaborated with a dynamic team at Plash Digital Media Pvt. Ltd., a startup focused on innovative digital content solutions.

Dec 2014 – Nov 2015 · 11 mos · Bangalore, India

• Developed compelling copy for print and out-of-home media ads, enhancing brand visibility.
• Crafted engaging scripts for radio spots and caller tunes, driving audience engagement.
• Produced informative content for brochures and flyers, contributing to successful marketing campaigns.

Jan 2014 – Nov 2014 · 10 mos · Bangalore, India

• Managed social media strategies for diverse brands including SAP, Aegis BPO, and Doctor C.
• Developed engaging content and blogs for SAP India, enhancing brand visibility.
• Organized contests and events for Jack & Jones and Vero Moda, driving customer engagement.
• Crafted creative strategies for onboarding new clients, resulting in increased brand loyalty.

Apr 2013 – Jun 2013 · 2 mos · Mumbai Area, India

• Developed engaging website content for renowned brands including 7UP and Pepsi, enhancing brand visibility.
• Managed social media strategies for Sony Music India, crafting compelling stories and taglines for EPIC TV channel.
• Authored insightful blogs for Pantaloons Fashion and Red Bull Campus Cricket, driving audience engagement and brand loyalty.