Apr 2022 – Mar 2024 · 1 yr 11 mos · Gurugram, Haryana, India

• Unlocked the 0 to 1 growth journey for digital lending business for Airtel , creating business of 200 Cr/monthly.
• 1.Utilizing ML algorithms identified cohorts based on User demographics, Pin code,Credit Score to target via different marketing channels improving the CTR's by 10% and funnel conversion by 20%.
• 2.LLM Based ChatBot: Using the database of Frequently Asked questions for Lending business using the GPT 4 LLM model created a simple ChatBot on Langchain Framework for better results and removing the hassle for users for searching in the FAQ's section.
• 3.Creating communication strategies for different marketing channels like Push , WhatsApp, SMS based on user analytics and conducting A/B experiments regularly for user acquisition and retention.
• 4.Worked on creating tableau dashboards for tracking entire user journey from lead creation to loan disbursal and sharing automated insights on email with the stakeholders .

Jun 2019 – Apr 2022 · 2 yrs 10 mos · Gurugram, Haryana, India

• ◦ Built personalized Hotel recommendation system displaying a curated list of hotels to each user on the OYO app.Used Facebook AI Similarity Search (FAISS) on the embeddings created via combining user level and hotel level features which helped in improving the conversion by 10% for old users.
• ◦ Implemented Conversion X Realization framework basis Customer segmentation x Booking Trend x Asset which led to CM impact of USD 200K/month by implementing channel level actions across App and OTA platforms.
• ◦ Improved Payment Success Rates by 8%in Indonesia and10% in Malaysia via launching Wallets &BNPL, improving product flows , aggressive marketing campaigns , robust error tracking mechanism , external partnerships.
• ◦ Implemented the Recovery framework from scratch resulting in healthy cash flows by ensuring 95%+ same month recovery and collection of bad debt of around USD 300 k across 9 months.
• ◦ Spearheaded the Global New Live Segment increasing the monthly revenue by 30% via Network Planning and funnel based execution creating CM Impact of USD 50k.
• ◦ Awarded with Champions Club Award for Q3’21 and COO Recognition Award - Feb’20.

Jun 2018 – May 2019 · 11 mos · Gurgaon, Haryana, India

• 1.Getting exposure to various market derivatives(FX, FI) and understanding the concerned models.
• 2. Automating and optimizing existing models like Stress Test, Intraday Risk, FX Risk(P&L) and portfolio optimizer(VAR model) in Excel.
• 3.  Runner-up at  ML-based Hackathon organized by NWM across 40+ teams all across India.

Dec 2016 – Sep 2017 · 9 mos · New Delhi Area, India

• Flickle ( Zomato for Foodcourt, food ordering for Techspaces)
• Created a successful product with great user reviews & ratings , included non essential features like Wait time and invested lot of time in great design & Tech.
• Won the award for Top 5 Startups from IITD , pitched across multiple startup events , angel investors , VC's ( Sequoia & Matrix).
• Pitched across all the foodcourt outlets in high end malls across Delhi NCR and converted 2-3 chains.

May 2016 – Jun 2016 · 1 mo · New Delhi Area, India

• Worked at CE Info Systems Pvt. Ltd. (MapMyIndia)
• Position: Data Engineer
• Project Description:
• 1. Created an automated user input analysis tool for API queries , integrated with GUI using SQL.
• 2. Developed a script for the conversion of raw data into structured form using regular expression,parsing and Hashing techniques.
• 3. Created an automated tool for API output analysis ,improving firm's navigation search engine.
• "Minimized man-hours and boosted search efficiency, product consistently used by the company."