Raj K

Business Development Executive

New Delhi, Delhi, India5 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in digital marketing and promotional video production.
Proven track record of increasing client acquisitions by 35%.
Skilled in developing comprehensive marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Agri-Tech and promotional video production.

Contact

rajpaswan1@outlook.com LinkedIn

Skills

Core Skills

Digital MarketingMarketing StrategyBusiness Development

Other Skills

AdvertisingAnalytical SkillsArtificial Intelligence (AI)Client AcquisitionContent ManagementContent OptimizationDigital Media StrategyDigital TransformationDirector levelERP SystemsERP Systems ImplementationEnterprise SoftwareFacebook AdsGenerative AI for ManagementGenerative AI for Performance Management

About

Are you struggling to capture your audience's attention online? You're spending money on ads, but the leads aren't converting and the sales aren't where you want them to be. In today's crowded digital landscape, generic marketing gets ignored. This is where my team and I come in. We combine the power of compelling visual storytelling (promotional videos) + Advertising Video with data-driven paid media strategies to not just reach your ideal customers, but to convert them. We help you stop wasting ad spend and start seeing tangible results. What We Do: 🎥 Promotional Video Creation: We handle everything from concept and scriptwriting to filming and editing, creating professional videos designed to stop the scroll and drive action on social media and your website. 🎯 Paid Media Management: Expert management of your ad campaigns on Facebook, Instagram, Google, and YouTube. We focus on one thing: maximizing your Return on Ad Spend (ROAS). 📊 Full-Funnel Strategy: We don't just run ads. We develop a comprehensive strategy to attract, engage, and convert your target audience, turning prospects into loyal customers. Who We Work With: We partner with many Start-ups/ Companies who are ready to scale their business through effective digital advertising. Ready to grow? Let's discuss how we can create a winning strategy for your business. Send me a connection request or book a complimentary 15-minute discovery call.

Experience

Freelance | self-employed

Marketing Management Specialist | Freelance

Jun 2024 – Present · 1 yr 9 mos · Remote

As a dedicated freelance marketing professional, I have gained extensive experience working across diverse marketing segments, helping clients build strong brand identities and achieve measurable growth. My expertise spans digital marketing, promotional video production, editing, and marketing strategy development, allowing me to deliver complete solutions tailored to client needs.
Digital Marketing: Skilled in creating and managing online campaigns that enhance brand visibility and generate leads. Proficient in SEO, social media marketing, content creation, and performance tracking to ensure campaigns deliver maximum ROI.
Promotional Video Production & Editing: Experienced in producing engaging promotional videos that capture attention and communicate brand stories effectively. Adept at editing, motion graphics, and optimizing video content for various platforms, including YouTube, Instagram, and LinkedIn.
Marketing Strategy Development: Strong ability to design and implement customized strategies based on market trends, competitor analysis, and client objectives. Focused on aligning campaigns with business goals to drive growth and sustainability.
Client-Centric Approach: Successfully collaborated with startups, small businesses, and individual entrepreneurs to help them establish an online presence, boost engagement, and scale their business through innovative marketing solutions.
Through my freelance journey, I have developed a creative yet analytical approach, blending storytelling with data-driven insights. My work reflects adaptability, commitment to quality, and a passion for empowering businesses with modern marketing solutions.

Digital MarketingPromotional Video ProductionMarketing Strategy DevelopmentMarketing Strategy

Agrographia

Marketing Director

Apr 2023 – Present · 2 yrs 11 mos · India · On-site

In this role, I spearheaded business development for agri-tech solutions, leveraging market research and sustainability marketing to drive product adoption in the agricultural sector. I built strong relationships with agricultural enterprises to promote regenerative agriculture and organic farming practices. Additionally, I played a key role in digital marketing, social media optimization, new product launches, and the implementation of ERP systems to streamline operations.
Key Achievements:
➣Launched 3 successful marketing campaigns, resulting in a 35% growth in client acquisitions and enhanced brand recognition in the organic agriculture space.
➣Conducted in-depth market analysis, leading to the launch of a new service.
➣Managed key client relationships, improving retention rates by 15% through personalized communication strategies and customer engagement initiatives.
➣Led the digital transformation of the business by integrating ERP systems, optimising efficiency in order management and sales processes.
➣Played a pivotal role in product design and new product launches, ensuring successful market penetration and adoption among target farmer communities.
➣Trained and navigated the sales team to effectively promote products, increasing sales by 15% through direct interaction with key clients

Business DevelopmentMarket ResearchDigital MarketingSocial Media OptimizationERP Systems Implementation

Buck softech private limited

Digital Media Manager | Digital Marketing, Content Strategy, Analytics

Feb 2022 – Mar 2023 · 1 yr 1 mo · Ranchi, Jharkhand, India · On-site

Led the digital media strategy for Buck Softech, focusing on social media campaigns, SEO, and performance marketing to enhance brand visibility and drive business growth. I optimized customer acquisition and lead generation strategies using data-driven insights.
Key Achievements:
➣Increased website traffic by 40% using SEO strategies and content optimization.
➣Successfully led Facebook Ads campaigns, increasing lead conversion rates by 25%.
➣Reduced customer acquisition costs by 20% through the optimization of digital advertising spend and retargeting strategies.

Digital Media StrategySEOPerformance MarketingDigital Marketing