Joel Hereth

CEO

Austin, Texas, United States12 yrs 11 mos experience

Highly Stable

Key Highlights

Increased revenue by ~$415M at Uber.
Created automated pricing tool for Uber Freight.
Managed over 100 SEM campaigns with $2.1M budget.

Stackforce AI infers this person is a SaaS and Marketing expert with a strong focus on data-driven strategies.

Contact

Skills

Core Skills

Data AnalysisProject ManagementSearch Engine Marketing (sem)

Other Skills

Adobe AnalyticsB2B MarketingB2C MarketingCompetitive AnalysisContent MarketingCustomer AcquisitionDigital StrategyEmail MarketingGoogle AdsGoogle AnalyticsGoogle SheetsMarket ResearchMarketingPricing StrategyProduct Marketing

About

Most leaders wrestle with runaway software spend, inactive user licensing, and renewal surprises. If you knew *exactly* what vendors are in your tech stack, who's using them and how often, when these vendors renew and how much they cost, this is what’d happen to your bottom line: - you’d eliminate unused licenses & vendors before they drain your budget - you’d automate renewal alerts so you never miss a deadline - you’d bring all vendor contracts & spend into one easy dashboard - you’d empower finance and IT to own cost optimization together - you’d negotiate proactively from a position of data-backed strength - you’d scale governance without adding headcount The best part? You can get all of this with License Logic with no tech lift.

Experience

License logic

Founder & CEO

Oct 2024 – Present · 1 yr 5 mos

Indeed flex

2 roles

Head of B2C Marketing (Job Seeker)

Promoted

Jan 2023 – Nov 2024 · 1 yr 10 mos

Senior Manager of B2C Marketing (Job Seeker)

Oct 2022 – Nov 2024 · 2 yrs 1 mo

Paytient

Growth

Feb 2021 – Nov 2022 · 1 yr 9 mos · Austin, Texas Metropolitan Area

Report directly to the CEO
19th employee. 1st Growth / PMM hire. Seed round to Series B
Partner with cross-functional stakeholders in engineering, product, and creative
Own the GtM strategy and performance of Paytient's B2C customer acquisition & retention

Uber

Strategy & Pricing Analyst - Uber Freight

Jul 2019 – Mar 2021 · 1 yr 8 mos · Greater Chicago Area

Increased revenue by ~$415M by leading the research, coding, and launch of an automated pricing tool partnering with the Operations, Product, and Data Science teams
Unlocked $6.5M in savings by leading the product strategy and deployment of a large-scale data ingestion project working alongside the Engineering and Operations teams
Synthesized and maintained a predictive pricing model in collaboration with Strategic Finance that forecasted win %, volume, and margin for FY 2020 for an estimated $1.4B in revenue
Co-creator of a Marketplace newsletter reaching 1,200+ stakeholders covering OKR’s, forecasts, and business strategy
Developed and presented a dynamic dashboard used by Senior leadership measuring business performance
Awarded Most Valuable Employee of March

Data AnalysisSQLPython (Programming Language)Project Management

Veterans united home loans

2 roles

Marketing Analyst

Aug 2018 – May 2019 · 9 mos · Columbia, Missouri Area

Created and maintained 100+ SEM campaigns with a Google ad budget of over $2.1M through data analysis including customer acquisition and LTV research
Delivered actionable insights to the VP-Marketing & the General Manager covering post-campaign attribution, competitor analysis, and recommendations
Collaborated with Data Science to create a Google script that automatically A/B tested and rotated ad campaign keywords decreasing cost-per-acquisition by 15%

Data AnalysisSearch Engine Marketing (SEM)Google Ads

Marketing Analyst

Aug 2018 – Dec 2018 · 4 mos · Columbia, Missouri Area

Mars

Marketing Associate

May 2018 – May 2019 · 1 yr · Greater St. Louis Area

Led a CRM campaign in partnership with marketing managers and executive leadership focusing on customer acquisition, resulting in a 5% conversion rate
Defined ways to improve organic conversions by performing landing page testing, link building, and funnel analysis

Startup ventures

Founder & Host

Jan 2018 – May 2019 · 1 yr 4 mos · Columbia, Missouri Area

Recruited, strategized, and empowered a team by leading startup guest interviews, content strategy, business development, and production
Recognized by Apple Podcasts as one of the Top 100 Business Podcasts

Amazon prime student

Amazon Prime Ambassador

Jun 2017 – Jun 2018 · 1 yr · Columbia, Missouri Area

This was a fun opportunity to bring Prime Student to the University of Missouri campus. My colleague Molly and I were able to promote Prime benefits through tabling, social media, raffles, free swag, free food, and class speaks
Fun Facts:
Prime Student is half the price of Prime
We were ranked #1 in the nation for the most sign-ups for the month of March

Delta exteriors

Sales & Marketing

May 2017 – Aug 2017 · 3 mos · Greater St. Louis Area

Pretty hard summer. Doing door-to-door sales was not easy for me, but I managed to reach my goals. I had accomplished what I set out to do. I was ranked #1 in the nation for leads generated. While generating over $208,451.81 in first-year revenue by selling door-to-door.
(Call Ricky for a free roof inspection 314-606-2240)