Aug 2021 – Present · 4 yrs 7 mos · India · Hybrid

• As a Front-End Engineer at ReelUp, I lead the development of high-performance, responsive web interfaces for a shoppable video commerce platform. I collaborate closely with designers and back-end teams to translate ideas into scalable and visually appealing features.
• Key responsibilities include:
• Building modern UI components with React.js, JavaScript, and Tailwind CSS
• Implementing responsive layouts that work across all devices
• Optimizing load time and performance (lazy loading, code splitting, Lighthouse audits)
• Integrating APIs and managing dynamic data using React hooks and state management
• Creating reusable design systems and components for faster development cycles
• Collaborating with design teams via Figma, ensuring pixel-perfect implementation
• Following best practices in Git, code review, and clean code architecture