Mar 2021 – Nov 2022 · 1 yr 8 mos · Gurugram, Haryana, India

• The job involves the following tasks:
• Analyzing sales data and generating insights to solve business problems through data-driven strategies.
• Conducting strategic research to drive innovation and plan for the offline retail channel.
• Continuously monitoring the market to understand the changing trends and evolution of the industry.
• Analyzing the competition to gain insights into market dynamics.
• Conducting retail analytics to better understand consumer behavior and inform business decisions.

Feb 2020 – Mar 2021 · 1 yr 1 mo

• Consumer Insights (Marketing & Branding and Product)
• The job responsibilities included:
• Conducting Brand Track analysis.
• Participating in strategic projects such as 5G Strategy, assessing the impact of limited edition products on brand, selecting brand endorsers, and evaluating the effectiveness of retail branding material.
• Managing campaign evaluations to gauge their reach and impact on consumer perception of the brand.
• Managing all types of TVC communication test studies for vivo, including Animatic and Final AD tests, for the S series, V series, and IQOO.
• Conducting Consumer Satisfaction and profiling studies.
• Worked on-site at the vivo China Head office to gain a deeper understanding of their products and market strategy, and presented insights on Indian consumer behavior to the China team.

Sep 2018 – Feb 2020 · 1 yr 5 mos

• Assistant Manager (Consumer Insights - Marketing and Branding)

Sep 2017 – Sep 2018 · 1 yr

• Worked for British American tobacco with following duties:
• Conducting primary research to provide the client with insightful reports using quantitative research services.
• Managing client accounts from start to finish, including preparing briefs, questionnaires, reports, proposals, and designing research approaches to meet client expectations.
• Coordinating with fieldwork agencies and analyzing data to provide clients with insights.
• Creating both standard and non-standard global reports that analyze consumer behavior and satisfaction with products.
• Conducting research on pricing strategies and new product launches.
• Conducting deep dives, product tests, brand tracking, and marketing objective reviews in 40 countries across 6 continents.
• Worked on-site at the BAT London office to understand client requirements and coordinate with the team in Kolkata and London to fulfill them effectively.

Jan 2017 – Sep 2017 · 8 mos

Mar 2016 – Jan 2017 · 10 mos

Mar 2015 – Jun 2015 · 3 mos

• To analyse sales and distribution of Returnable Glass Bottle and impact of Blue Club scheme on it.
• Sales strategy development.

Jun 2012 – Jul 2012 · 1 mo · Udaipur Area, India

• Communication Navigation and Surveillance System.