Mar 2022 – Present · 4 yrs

• Unified six products into one SaaS platform by architecting a microfrontend framework, reducing tool instances, cutting costs, and enabling 300+ enterprise clients to access all features in a single interface with centralized analytics and alerting.
• Architected centralized authentication across 3 major and 3 sub-modules with AWS Amplify, creating seamless single sign-on (SSO), improving onboarding speed, and enhancing customer experience.
• Established a complete frontend analytics framework (GA4, Mixpanel, Pendo) for PMs and developers to track user flows, adoption, and drop-offs. This prioritized roadmap decisions, reduced customer-raised issues, and accelerated debugging.
• Designed and implemented a centralized alerting and error analysis system using Sentry, integrating all frontend apps into a remotely configurable pipeline with Slack alerts, improving incident response and system stability.
• Led cross-functional rebuild of the company’s revenue-driving marketing platform from WordPress to a Storyblok + Next.js stack with automated CI/CD. Managed a team of engineers and designers collaborated with consultancy/marketing/sales stakeholders, and delivered a scalable platform that reduced overall website costs by 40% while improving campaign agility.
• Automated customer support dashboards and data pipelines, empowering a 6-member CS team with self-serve insights, saving ~35 hours/month, and reducing reliance on engineering for client reports.
• Drove adoption of SaaS tools across 200+ companies, including OKR, Engagement, and Performance Review platforms, with the review tool emerging as a major revenue driver.

Jan 2020 – Mar 2022 · 2 yrs 2 mos