Jun 2025 – Oct 2025 · 4 mos · Bengaluru, Karnataka, India · On-site

Apr 2024 – Apr 2025 · 1 yr · Singapore · Remote

• Led product and data analytics initiatives for buildthatidea.com from inception, collaborating with developers, managers, and the founder to define project goals, prioritize features, and drive data-informed decision-making for successful outcomes.
• Built a data pipeline and dashboard on Looker Studio to analyze social media posts performance, identifying optimal posting times and content strategies, resulting in an 87% increase in impressions and 112% in engagements.
• Designed a SQL-based solution to filter out 25+ bot domains, ensuring accurate tracking of legitimate course completions and providing stakeholders with reliable data.
• Increased feature adoption rates by 33% through advanced behavioral and funnel analysis, identifying key drop-off points, and proposing data-driven improvements to enhance user onboarding and engagement.
• Implemented event instrumentation for new and existing features, creating analytics dashboards on Redash/Mixpanel/Looker to monitor performance, and resolve post-launch issues.
• Built retention dashboards for various blockchain marathons on Redash to monitor user engagement and retention, identifying key trends that led to a 25% reduction in churn rate and a 44% increase in signups.
• Analyzed 100+ hours of Hotjar recordings (heatmaps, click ratios, and session replays) to identify user pain points and optimize the user journey, resulting in a 15% improvement in user satisfaction.
• Automated event tracking and user segmentation using Webengage, and built a data pipeline to automate event flows, and enhanced data accuracy reducing manual work by 80% for the marketing/devrel team.

Oct 2023 – Jun 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

• Promoted to Associate Consultant and extended my contract with the same client.
• Collaborated on building a DataMart, enhancing end-to-end value for key solutions like DIVS(Redshift), DLS (S3), BI (6 BI Tools), etc defining interpolated and value-driven metrics, thereby streamlining data processing and analysis and helping in cost reductions up to $45M annually.
• Developed a strategic dashboard addressing critical Data Pain Points, prioritizing issues related to data access, quality, availability, etc fostering alignment with ET CX objectives for overcoming obstacles within State Farm.
• Led the analytics for the organization level ‘AWS Data Consumption Survey’ for a 1000+ audience gathering critical insights on AWS data usage and helping Executives make data-driven decisions with strategic planning.

Feb 2022 – Oct 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Worked as an outsourced Analyst for a US insurance giant.
• Developed 12+ interactive dashboards using Qlik Sense, QuickSight, and Power BI for business reporting, gathering requirements through regular cross-team meetings.
• Contributed to the ‘AI/ML Data Entry Tool’ and ‘GenAI Portal’ by performing acceptance testing, creating GitLab documentation, and building dashboards.
• Executed ETL processes from sources like DataDog, Grafana, and Cloudability, optimizing data pipelines and loading data into SQL databases for analysis.
• Built the team’s SharePoint website and supported similar initiatives across different business areas.