Jul 2021 – Mar 2024 · 2 yrs 8 mos · Gurugram, Haryana, India

• Product Owner for The Derma Co. mobile app and web platform.
• Improving conversion rates, driving organic and direct traffic, and increasing payment success rates for web and app platforms and overall product driven growth for the brand.
• Built an AI-enabled skin assessment test to educate, convert and retain customers throughout their journey.
• Collaborated with cross-functional teams, including data, growth, customer support, marketing, branding, NPD, and finance, to prioritize product features, define key metrics, optimize the user journey, and create data dashboards
• Planned and executed product strategies and roadmaps using Jira.
• Enhanced the end-to-end online purchase funnel through multiple A/B tests and improved the UI/UX of the platform

Jan 2021 – Jul 2021 · 6 mos · Gurugram, Haryana, India

Oct 2020 – Jan 2021 · 3 mos · Mumbai, Maharashtra, India

• Being an early member of the team, I worked cross functionally in Marketing, Growth & Product for the brand. Improved the overall user experience of the website using tools likr Hotjar. Introduced referrals and gamification to increase user engagement. In my short internship duration, implementing CRO tactics led to increase in overall CR by more than 100%. Strategized and implemented a complex Chatbot strategy to improve OTC ratio. Audited the marketing campaigns for CaptainZack and Coccoon, providing various insights for campaign optimizations & keyword research analysis for SEO to improve organic traffic growth. Also shot a video advertisement for a new range of products for the brand.