Apr 2023 – Present · 2 yrs 11 mos · New Delhi, Delhi, India

• At Search Purple, we’re building the hiring engine for D2C brands.
• We help founders connect with pre-vetted D2C specialists across growth, marketing, retention, operations, and leadership — so they can scale faster without hiring headaches.
• Highlights:
• 5,000+ D2C professionals in our curated talent network
• 3-day average turnaround for shortlists
• 92% role fill rate for startups & scaling brands
• Our mission: to make Search Purple the go-to hiring layer for the global D2C ecosystem.

Jan 2022 – Present · 4 yrs 2 mos · New Delhi, Delhi, India

• We focus on solving the biggest challenges for D2C businesses: opening new sales channels, expanding into global markets, finding right manufacturer, and accessing the right investment opportunities.
• D2C Networks is the backbone of the world’s D2C ecosystem with 4,000+ members, 500+ manufacturers, 400+ sales channels across 5 countries, and a pool of investors.
• How We Help D2C Brands:
• Sales Channels – Partnering with leading platforms, marketplaces, and retail networks to unlock new revenue streams.
• Global Market Entry – Helping brands go international with market access, distribution, and launch playbooks.
• Funding & Investments – Connecting founders with angel investors, VCs, and strategic partners.
• Founder Community – A trusted network of 4,000+ entrepreneurs, mentors, and growth enablers.
• Why It Matters:
• Scaling a D2C brand is tough. We make it easier by providing the right connections, opportunities, and growth levers all in one place.
• Our Vision:
• To be the growth engine for the next 100 iconic D2C brands — enabling them to sell more, scale globally, and raise the right capital.
• 📩 If you’re a D2C founder, investor, or growth partner, let’s connect and explore how we can grow together.

Apr 2020 – Jan 2023 · 2 yrs 9 mos · New Delhi, Delhi, India · On-site

Jan 2018 – Apr 2020 · 2 yrs 3 mos · New Delhi Area, India

•  Meeting with global D2C clients planning to establish their D2C brand in India and understanding their requirements
•  Assist clients in creating and managing strategic relationships with Indian Manufacturers for Product Development
•  Planning a detailed procedure that fulfills all client requirements
•  Researching various aspects of client requirements and incorporating them final output and help them to set up their D2C brand in Indian Market
•  Provide platform expand their products, services and market reach in short period
•  Identify growth potential and profitability and return on investment.
•  Helping understand the Indian business regulatory framework

Jun 2016 – Sep 2019 · 3 yrs 3 mos · New Delhi Area, India

•  Work Closely with the sales team to create strategic marketing plans to support of Sales pipeline and revenue objectives.
•  Design and execute complete go-to market programs and campaigns for product launch, re launch & new market entry initiatives
•  Support channels and consultants co branding and go-to market activities from a marketing standpoint
•  Lead Digital Marketing team to ensure effective use of digital channels to meet sales and marketing objectives
•  Create and execute Integrated Marketing Campaigns across all digital platforms for customer engagement and brand recalls.
•  Device content marketing strategy for SEO, Social media, Press Releases, Articles, Industry stories etc
•  Plan Email Campaigns for user acquisition & Re- engagements
•  Prepare and deliver clear, concise content for websites and social media.
•  Create effective sales and marketing collateral, white papers, presentations, communiques etc.
•  Provide content for SEO to improve Search engine ranking
•  Work closely with Media and PR team for Media Agency Management
•  Conduct Weekly Meetings, Manage and Track, Weekly Reports/deliverable, Identify New Media Opportunities, Identify Trending Topics, Track Competition, Respond Media Queries.
•  Plan and execute media outreach in domestic and international market through
•  Orchestrating internal & external communications across multiple channels for the desired impact
•  Maintain, update, and publish branding guidelines

Jun 2016 – May 2017 · 11 mos · New Delhi Area, India

• Working as a Sr. Manager - Marcomm, I conceptualize innovative marketing strategies for maximizing the competitive strength for long term success, manage the communication & branding initiatives and handling all the work related to digital marketing. I am expertise in all facets of the brand and corporate communication, event management, digital marketing, and promotions. I have implemented measurable marketing and communication strategies that realized marketing goals and increased awareness by showcasing the brand in most differentiated ways. I also represents Naesys through target-communication campaigns and influences stakeholders including investors, media, government, employees, customers, and partners during business critical events.

Jan 2013 – Jun 2016 · 3 yrs 5 mos · New Delhi Area, India

• Consult with independent web designers to improve the navigation and enhance search engine ranking of a website.
• Plan and execute digital marketing campaigns.
• Develop digital advertising and marketing solutions aligned to company goals. Prepare campaign plan
• specific digital channels recommended with relevant audience targeting/keywords/interests as applicable
• Define & execute PPC strategy for the website.
• Create and manage Ad-Words accounts for new advertisers who are acquired by the sales team.
• Write effective call-to action statements.
• Provide a clearly defined execution strategy for each campaign with requisite timelines and committed outcomes.
• Prepare campaign reports with analysis and insights to showcase outcomes delivered Drive media revenues and managing campaign spends per client
• Coordinate with client servicing and finance teams to oversee outflows and collections for individual

Nov 2011 – Dec 2012 · 1 yr 1 mo · New Delhi Area, India

Mar 2011 – Oct 2011 · 7 mos · New Delhi Area, India