Swati Kakade

CTO

Pune, Maharashtra, India9 yrs 7 mos experience

Highly Stable

Key Highlights

8 years of experience in web analytics and optimization.
Expert in Google Analytics and Adobe Analytics.
Proven track record in executing successful digital marketing campaigns.

Stackforce AI infers this person is a Digital Marketing and Web Analytics Specialist with a focus on B2B and B2C strategies.

Contact

swatik@hcl.com LinkedIn

Skills

Core Skills

Digital MarketingSeoDigital Strategy

Other Skills

Adobe AnalyticsAdobe Audience ManagerAdobe Dynamic Tag Management (DTM)Adobe Experience Platform (AEP)Adobe LaunchAdobe TargetAdvertisingB2B MarketingB2C MarketingCJACampaign ManagementCascading Style Sheets (CSS)Email MarketingFacebook MarketingGoogle Ads

About

****An Web Analytics Enthusiast with 8 Yrs Experience*** Experienced in online analytics, online testing and optimization professional with a demonstrated history of working collaboratively with engineering and business teams implementing web analytics solutions to enable data collection, optimizing website conversion rate and analyzing and reporting website data to help companies make informed data-driven decisions. Key Strengths - *Web Analytics: Google Analytics,Adobe Analytics *Website Tag Manager: Google Tag Manager, Adobe Launch & Tealium IQ *Website Optimization & Testing: Adobe Target , AAM *Website Data Visualization & Reporting: Tableau, Power BI, Data Studio, MS Excel *Data Analysis: Snowflake SQL, MS Excel *Knowledge of Business Statistical concepts, Agile Methodology, JavaScript, HTML, CSS

Experience

Hcltech

Technical Lead

Mar 2024 – Present · 2 yrs · Pune, Maharashtra, India

Accenture

2 roles

Application Development Senior Analyst

Promoted

Oct 2021 – Feb 2024 · 2 yrs 4 mos · Pune, Maharashtra, India

Application Development Analyst

Dec 2020 – Oct 2021 · 10 mos · Pune, Maharashtra, India

Excellon software

Digital Application Associate

Aug 2019 – Nov 2020 · 1 yr 3 mos · Pune

Plan and execute all digital marketing, including SEO/SEM, Social media, Emails marketing and display advertising campaigns, incorporating website, Google Ads, Google / Bing PPC search, eCommerce that increase B2C/B2B lead generation and conversions.
Design, build and maintain Excellon's brand building and brand awareness. Maintain LinkedIn page, Target and engage audience to perform b2b lead generation.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Plan and execute Facebook, LinkedIn & Twitter campaigns. Develop and monitor campaign budgets.
Create Facebook pixel, custom audience, targeting, advanced targeting, re-targeting audience, lead generation ad, traffic ad, video ad, picture ad, Instagram ad, and more.
Review technical SEO issues and recommend changes to website architecture, XML sitemaps, content, landing pages, page linking and other factors to improve SEO positions.

SEOSEMSocial Media MarketingEmail MarketingGoogle AdsPPC+1

Zensar technologies

Business Analyst

Jul 2016 – Aug 2019 · 3 yrs 1 mo · Kharadi

Perform deep technical audit of client's websites. Prepare business proposals for a fit-for-purpose omnichannel marketing funnel architecture, ensuring cross-channel customer attraction, acquisition, and attribution.
Completely own website updates, optimization as well as SEO, SEM.
Perform keyword analysis, provide SEO technical analysis and recommendations.
Roles Plan, develop, and implement effective SEO strategies to improve Google rankings & increase organic traffic.
Utilize the strong analytical ability to evaluate end-to-end customer experience, B2B, and B2C processes across multiple channels and customer touchpoints.
Responsible for the development and implementation of digital strategy, new innovative link building/acquisition ideas for large enterprises, and other SME clients.
Worked on Facebook paid ads and Social Media Optimization for finance, retail, manufacturing clients.
Coordinate with advertising and media experts to improve marketing results.
UI/UX analysis to find HTML, CSS, JavaScript errors and recommendations.
Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, AdWords tracking and various other tools.
Built, A/B tested, and continually optimized advertising campaigns in AdWords, Bing, Yahoo, Facebook, and YouTube.
Improved websites performance by reducing page load time up to 3 sec and page size below 2 Mb
Worked closely with regional site developers, ads and content teams.