Ishita Godre

Product Manager

India6 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in web analytics and data-driven decision making.
Proven track record of enhancing website performance.
Strong collaboration with marketing teams for actionable insights.

Stackforce AI infers this person is a Digital Analytics expert with strong skills in web performance optimization.

Contact

Skills

Core Skills

Web AnalyticsData AnalyticsData Analysis

Other Skills

Adobe AnalyticsAdobe Dynamic Tag Management (DTM)Adobe PhotoshopAgile MethodologiesAnalytical SkillsAnalyticsBusiness InsightsBusiness RequirementsCSS3Cascading Style Sheets (CSS)CommunicationConsultingDashboardDashboard CreationData Visualization

About

I am a web analyst with almost six years of experience, during which I have developed a strong proficiency in web analytics tools and techniques. My focus on leveraging data to drive informed decision-making has enabled me to work effectively with various platforms, including Adobe Analytics, Adobe Launch, tag implementation, website development, and dashboard creation. Additionally, I am skilled in using data analysis and visualization tools such as Power BI and Tableau. In my role as a web analyst, I have had the opportunity to collaborate closely with marketing teams. Together, we have tracked website performance, evaluated the success of digital campaigns, and identified actionable areas for improvement. This collaborative approach has ensured that our strategies are data-driven and results-oriented. Overall, my experience as a web analyst has not only enhanced my skills in data analysis and problem-solving but has also strengthened my communication abilities, allowing me to effectively convey insights and recommendations. I am excited about the potential to apply these skills to drive ongoing improvements and success in future projects.

Experience

Cognizant

Lead Web Analyst

Nov 2023 – Present · 2 yrs 4 mos · Pune, Maharashtra, India

Leading and managing and fostering a collaborative environment that encourages innovation and productivity.
Conducting a thorough and detailed analysis of the website's existing structure and functionality to facilitate a seamless implementation of Adobe Analytics.
Creating comprehensive and visually appealing reports for Business Analysts that not only highlight current site performance but also analyze the user journey, providing actionable insights to enhance user experience.
Skillfully developing well-defined segments and classification rules that allow for precise tracking and analysis of user behavior, enabling targeted marketing strategies.
Producing clear and detailed Software Design Reports (SDRs) and extensive requirement documents that clearly outline project expectations and specifications for all stakeholders.
Identifying, defining, and meticulously listing key performance indicators (KPIs) and vital metrics that effectively measure the website's success and impact on business objectives.
Proactively enhancing and optimizing our existing analytics setup to derive deeper insights and significantly boost overall site performance and user engagement.

Adobe AnalyticsData AnalysisDashboard CreationUser Behavior AnalysisKPI DefinitionWeb Analytics+1

Tata consultancy services

Senior Web Analyst

Oct 2020 – Nov 2023 · 3 yrs 1 mo · Pune, Maharashtra, India · Hybrid

Analyzing the websites for gathering the requirements which is helpful to get insights into the websites.
Performing quality analysis of the analytics implementation made on the website.
Creating dashboards and reports to track website performance and user behavior.
Creating solution documents or reports to provide a comprehensive and evidence-based recommendation for addressing a specific problem or challenge.
Knowledge of data analysis, visualization, and reporting tools such as Tableau, Power BI, Google Analytics, and Adobe Analytics.
Knowledge of website development technologies such as HTML5, CSS3, and Javascript.
Sound understanding of marketing metrics, KPIs, and conversion rate optimization
Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
Proven track record of delivering complex and high-quality web development projects on time and within budget.
Experience working with cross-functional teams, including designers, content creators, and project managers.
Strong problem-solving and decision-making skills.