Dec 2024 – Present · 1 yr 3 mos · India · On-site

• Managed and analysed ₹4.5Mn+ campaign budgets across multi-channel digital campaigns, SQL-based performance reporting, delivering 118.4Mn impressions and an overall 9.9% CTR/VTR, outperforming industry benchmarks (2–3%).
• Unlocked 660 cart additions through Power BI-driven insights and SQL-backed funnel optimization, by improving top-to-mid funnel engagement (₹3.1Mn spend, 98.6Mn impressions, 7% C2V), impacting business conversions.
• Enhanced YouTube campaign ROI by realigning ₹1.4 million spend, driving 54.2% VTR, 62.8K visits, and incremental conversions through high-intent audience cohorts.
• Maximized retargeting ROI on the Display channel through precision spend of ₹11.9K, contributing to 86.1% C2V (Click-to-Visit), 9.9K clicks, and 8.5K site visits, demonstrating high campaign profitability.
• Collaborated with product and marketing teams to drive 26% higher cart adds (660 ➝ 832) in the Fold-Flip cohort without increasing budget, strengthening ROAS, and lowering acquisition costs.
• Automated Sprinklr and Excel dashboards to track real-time campaign KPIs, empowering cross-functional teams with faster insights and cutting decision-making time by 30%.