Jul 2021 – Present · 4 yrs 10 mos

• Key Responsibilities & Achievements:
• 📊 Designed and managed analytics dashboards using Adobe Analytics Workspace to track KPIs, marketing campaign performance, and lead generation metrics across BFS and Automotive clients.
• 🔍 Analyzed segmented website traffic to identify conversion bottlenecks, abandonment issues, and optimization opportunities based on visitor frequency, source, and location.
• 🧠 Provided strategic insights to marketing teams and product owners to enhance user journeys and maximize ROI on digital campaigns.
• 🛠️ Implemented and validated analytics solutions using Adobe Experience Platform, Omnibug, and Adobe Launch, ensuring accurate data tracking across multiple websites and applications.
• ✅ Collaborated with development and QA teams to troubleshoot and resolve implementation issues end-to-end, ensuring timely and accurate tagging.
• 📈 Delivered data-backed recommendations for website optimization, improving engagement and conversion rates for BFS digital portals and automotive brand experiences (e.g., digital showrooms, service bookings).
• 🎯 Supported Adobe Target activities for A/B testing and personalization efforts, contributing to measurable improvements in CTR and session duration.
• 🧩 Hands-on experience with tag management systems (TMS) such as Tealium, streamlining analytics deployment across multiple properties.
• Tools & Technologies:
• Adobe Analytics | Adobe Launch | Adobe Target | AEP | Omnibug | Tealium | Workspace | WebSDK | Excel | Tag Management Systems | Funnel Analysis | Segment Analysis

Apr 2021 – Jul 2021 · 3 mos