Mushkan Sah

Business Analyst

India0 mo experience
AI EnabledAI ML Practitioner

Key Highlights

  • Proven ability to optimize digital marketing campaigns.
  • Expert in data analysis and visualization tools.
  • Strong background in transforming data into actionable insights.
Stackforce AI infers this person is a Data Analyst with expertise in Marketing Analytics and Data Visualization.

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Skills

Core Skills

Data AnalysisDigital MarketingData Visualization

Other Skills

Analytical SkillsArtificial Intelligence (AI)Business AnalysisBusiness InsightsBusiness Intelligence (BI)ChatGPTCommunicationDAXDashboard CreationDashboardsData CleaningData IntegrationData ModelingData visualisationExcel Pivot

Experience

Transported asset protection association emea

Administrative Data Analyst

Jan 2025Present · 1 yr 2 mos · On-site

Byteproc solutions pvt. ltd.

Data analyst Intern

Jul 2024Oct 2024 · 3 mos · Patna, Bihar, India · Remote

  • As a Data Analyst Intern, I gained hands-on experience in setting up, managing, and optimizing digital marketing campaigns.
  • I supported key functions in data analysis and campaign strategy, utilizing tools like Google Ads, Facebook Ads, Power BI, and Google Looker Studio to improve campaign performance and streamline reporting.
  • Key Responsibilities and Achievements:
  • Campaign Setup & Management: Assisted in managing digital campaigns across Google Ads, Facebook Ads, and Instagram.
  • Monitored metrics such as CTR, CPC, CPA, and ROAS, and helped adjust targeting and bidding strategies, leading to a 20% increase in ROAS.
  • Data Integration & Automation: Integrated Snowflake with Power BI and Google Sheets, automating data retrieval and reducing manual reporting time by 35%, which improved data accuracy and allowed for quicker insights.
  • Dashboard Creation & Visualization: Developed interactive dashboards in Power BI and Looker Studio to track real-time performance metrics, including CTR, CPC, CPA, and engagement rates, enabling the team to make quick, data-backed decisions.
  • Comprehensive Data Analysis: Analyzed campaign data to identify trends and insights, refining targeting strategies and ad creatives. This data-driven approach improved CTR by 15% and contributed to better budget allocation.
  • Keyword & Competitor Research: Conducted thorough keyword analysis and competitor benchmarking to enhance ad targeting and relevance, which boosted ad visibility by 15% and engagement by 12%.
  • Reporting & Performance Monitoring: Prepared weekly/monthly reports covering KPIs like conversion rate, bounce rate, and customer acquisition cost (CAC), which informed a 25% reallocation of budget to high-performing campaigns.
  • E-commerce Listing Optimization: Optimized listings on Amazon and Flipkart through SEO-driven descriptions and keywords, increasing search visibility by 30% and boosting conversions by 12%.
Google AdsFacebook AdsPower BIGoogle Looker StudioData AnalysisData Integration+2

Cognifyz technologies

Data analyst Intern

May 2024Jul 2024 · 2 mos · India · Remote

  • Developed a comprehensive Python-based data analysis project for restaurant data, which enhanced user retention by 15% through improved understanding of user behavior and sales trends.
  • Engineered robust data cleaning using pandas and transformation pipelines, reducing data processing time by 40% and ensuring high-quality, accurate datasets for analysis.
  • Created interactive visualizations using seaborn and matplotlib to present key insights to stakeholders, resulting in a 25% improvement in decision-making efficiency.
PythonpandasseabornmatplotlibData AnalysisData Visualization

Rourkela government hospital

Pharmacy Intern

Jun 2022Jul 2022 · 1 mo · Raurkela, Odisha, India · On-site

  • Developed expertise in pharmacy practice through hands-on experience in medication dispensing, patient counseling, and drug information services during hospital internships. Enhanced clinical skills and gained a comprehensive understanding of healthcare delivery complexities.
  • Responsibilities:
  • Dispensed medications accurately
  • Provided patient counseling on medication use
  • Offered drug information services to healthcare professionals
  • Achievements:
  • Improved prescription fulfillment accuracy by 15%
  • Conducted patient counseling sessions leading to a 20% increase in medication adherence
  • Keywords:
  • Pharmacy Practice, Medication Dispensing, Patient Counseling, Drug Information Services, Clinical Skills, Healthcare Delivery

Education

Biju Patnaik University of Technology (BPUT), Rourkela

Bachleor of pharmacy — Pharmacy

Jun 2019Jun 2023

Kanak Manjari Institute of Pharmaceutical Sciences (KMIPS), Rourkela

Bachelor of Pharmacy - BPharm — Pharmacy

Jun 2019Jun 2023

Jobaaj Learnings

Online course — Data analysis

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