RETUPARNA D. — Associate Consultant
Marketing Mix Modelling Analyst with 6 years of professional experience, including 3.5 years as an analyst. Currently working in the APAC region, specializing in data-driven insights to optimize marketing strategies. Previously served as a Project Link Person at the Indian Statistical Institute, Kolkata, and as a Subject Matter Expert at Vaidik Edu Services. Proficient in Advanced Excel and SQL with a strong analytical mindset. Experienced in handling complex datasets and delivering actionable business insights. Passionate about leveraging data to drive decision-making. Adept at cross-functional collaboration and project management. Continuously learning to stay ahead in the analytics landscape. Open to new opportunities in data and analytics.
Stackforce AI infers this person is a Marketing Analytics Specialist with expertise in data-driven insights for optimizing marketing strategies.
Location: Kolkata, West Bengal, India
Experience: 5 yrs 9 mos
Skills
- Statistical Data Analysis
- Data Analysis
Career Highlights
- 6 years of experience in data-driven marketing analytics.
- Proficient in Advanced Excel and SQL for complex data analysis.
- Strong analytical mindset with a passion for data-driven decision-making.
Work Experience
Circana
Marketing Mix Modelling Analyst (7 mos)
Nielsen
Analyst (3 yrs 4 mos)
GreyNodes
Subject Matter Expert (7 mos)
Indian Statistical Institute(SQC & OR)
Project Link Person (1 yr 3 mos)
Vaidik Eduservices Private Limited
Subject Matter Expert (Author) (8 mos)
B.E. College Model School
Guest Teacher (3 yrs 2 mos)
Ministry of Statistics and Programme Implementation
Former Intern (1 mo)
Education
Master's degree at Presidency University,Kolkata
Bachelor's degree in Science(B.Sc) at Asutosh College,Kolkata
