Oct 2017 – Oct 2018 · 1 yr · Bengaluru, Karnataka, India

• GreedyGame is Native Advertising startup majorly focused on mobile AdTech and funded by Times Internet Group. As a Senior Product Manager (API Platform and Web/Mobile Systems) I am responsible for creating the product org, strategy and execution.
• My responsibilities include:
• Creating and managing the product roadmap for more than multiple internal and external facing products (Platforms and Web/Mobile Application)
• Stabilized the Campaign Management platform which covers the platform's end to end aspects from UI/UX, data engineering & data science which led to a 4X jump in monthly revenue
• Part of the team which conceptualised a mobile advertising platform which homogenously combines mobile advertising channels into a single platform.
• Distilled user feedback into actionable improvements which in turn converted to complex machine learning & deep learning based data science projects. For eg: impression to install prediction models. This leads to immense benefits in terms of revenue and operational efficiency
• Conceptualized the idea of Yield Management system for Programmatic Ad Partners (S2S and OpenRTB)

Jun 2015 – Sep 2017 · 2 yrs 3 mos

• TempoGO is a venture incubated by Prototyze (http://www.prototyze.com/)
• Building an IoT SaaS platform that will improve productivity of commercial vehicle fleet operators in freight and passenger transportation space. The solution comprises of telematics, trip and fleet management, demand fulfillment, route optimization, Big Data analytics etc.
• Product Management – interact with users and defined key functionalities; created product
• org & GTM plans; managed user experience and design, User testing, development and delivery of products (Web Application, Consumer Mobile APP and Big Data Analytics suite)
• Product Marketing – Product Key messaging, Product Positioning, Marketing Communications.
• Growth – identified, built and maintained different channels of customer acquisition, Introduced new ways of customer engagement.
• Partner Management – Managed different partners: Telecom Companies, Insurance companies, CV Dealers.
• Market Research- Extensive study of Transporation Sector India, Market Segmentation, Trend Analysis.

Mar 2015 – Jun 2015 · 3 mos · Copenhagen, Capital Region of Denmark, Denmark

• Shopbox is an iPad POS system and Cash Register app with an integrated Analytics to track Sales, staff, Inventory and many more.
• Key Responsibilities Includes:
• Market research and Business plan development – Research markets, develop insights and develop marketing plans to aid the product sales process, in such a way that it drives product-market fit.
• Product Positioning – Develop product Positioning and messaging that differentiates other products in the market.
• Product launch – Plan the launch of new products and releases and manage the cross-functional implementation of the plan.
• Pricing – Understand the value and develop the pricing as well as ROI models to drive the greatest average deal value for both direct and channel sales on a global basis.
• Market intelligence – Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to beat them; analyze the market pains and how to maximize Shopbox value in solving that pain.
• Demand generation – Develop the strategies and work with the Market team to manage the marketing programs that drive demand.
• Online marketing – Develop, SEO strategies for Shopbox, Google Advertising strategy, FB Advertising, Content Marketing strategy, And Social Media strategies.

Jun 2014 – Feb 2015 · 8 mos · Pune, Maharashtra, India

• MangoReader is an award winning reading library and creative play lab that makes beautiful stories to delight and inspire kids. Our stories encourage creativity, improve language learning, build multiple intelligence and foster a love for reading for writers, readers, and artists of all ages.
• My responsibility includes:
• Created and managed the product roadmap for more than 2 Mobile products, ManagoReader Kids Story Telling Application (iOS and Android)
• Setup scrum and agile processes across a cross-functional team of developers to facilitate smoother business-tech coordination & clear prioritization of product features.
• Responsible for the UX & UI aspect of the products, created High and Low fidelity wireframes, Information Architecture for both mobile products.
• Growth and user acquisition channel strategy
• Growth hacks: viral referral loops, rewards and gamification, platform integrations and more
• Paid acquisition via SEM, Facebook ads, CPA, Twitter ads, display, email and affiliate marketing
• Organic acquisition via SEO, content marketing, social marketing, digital PR, and influencer outreach
• Conversion rate optimization, A/B testing
• Customer segmentation,Email campaign, Campaign Analytics
• Brand definition, value proposition creation and brand positioning
• User analytics and analysis, product marketing, and customer retention

May 2012 – Nov 2013 · 1 yr 6 mos · Bangalore,India||Mexico City,mexico

• Mobizion global next generation enterprise solutions company.Having Products ranging from Mobile Marketing, Enterprise Marketing Solutions,Mobile Payments ..etc.I head all the operations of Mobizion,in India,Including product development,operations management..etc

Apr 2009 – Jun 2011 · 2 yrs 2 mos

• Anything related to technology at Foradian.

Mar 2009 – Jun 2013 · 4 yrs 3 mos

• Serve as a key member of the executive team that sets the company’s
• strategic direction.
• Spearhead business development initiatives that are consistent with the
• company’s overall strategy.
• Manage multiple business initiatives in a start-up environment.
• Revenue generation and strategic partnerships development and
• management.
• Build and manage a business development team.
• Manage complex contract negotiation and work with legal counsel as
• required.
• Win early customers with limited support.
• Be the driving force in the development of the work ethic, culture and
• values of the sales and business development group. Through personal
• example, establish the style and approach which will characterize the
• Company’s dealings with the marketplace

Jan 2008 – Nov 2009 · 1 yr 10 mos · Remote

• Building web applications mainly on CakePHP, CodeIgniter and other open-source frameworks for clients like Sony, large job portal in Australia.etc