Ritu John

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 9 mos experience

Key Highlights

Increased website traffic by 25% through strategic content.
Managed a team of 20+ writers and editors effectively.
Edited and proofread over 1500 articles across multiple domains.

Stackforce AI infers this person is a B2B SaaS content marketing specialist with strong SEO expertise.

Contact

Skills

Core Skills

Content StrategyContent MarketingContent CreationSeoBroadcast Journalism

Other Skills

Adobe AuditionAdobe Creative CloudAdobe Creative SuiteAdobe PhotoshopAdobe Premiere ProCanvaCase StudiesCommunity OutreachContent DevelopmentContent ManagementDigital MarketingE-commerce SEOEngaging ContentEnglishFacebook

About

I turn business ideas into content that people actually want to read. With a solid background in literature, journalism, and marketing, I know how to make complex topics interesting and easy to understand. I'm good at: - Writing content that ranks well on Google (they actually do - ask me about my portfolio!) - Managing content calendars and critical deadlines - Working with writers and freelancers alike - Getting articles published on other websites Highlights of my career: - Edited and proofread 1500+ articles in Ed-tech, B2B SaaS, and Advertising. - Helped build a content engine for B2B brands. - Single-handedly built guest-post and backlink-creating process for a B2B SaaS brand. - Helped Docsumo achieve 21 DA points and 25% intent-based traffic in 6 months. - Expertise in working with 20+ in-house and freelance content writers and interns. - Ideation and execution of content strategy and content calendar end-to-end. - Enhanced monthly content production by overseeing freelancers and interns. Looking to improve your company's content? Let's talk!

Experience

Hiver

Content Marketing Specialist

Nov 2024 – Present · 1 yr 4 mos · Hybrid

Docsumo

Brand and Content Marketing Manager

Sep 2023 – Nov 2024 · 1 yr 2 mos · Greater Bengaluru Area · On-site

Created and executed an 8-month content strategy targeting 10+ identified content pillars to achieve a 5x traffic increase.
Increased content production by 60% via a diverse content calendar for blogs and social media by managing a team of 20+ writers and 4+ editors.
Managed a team of 7 off-page specialists, improving Domain Rating (DR) from 36 to 64 in 7 months.
Increased website traffic by 25% through a collaborative strategy by creating various marketing assets like e-books, whitepapers, newsletters, and blogs.

Content ManagementContent StrategyContent MarketingWhite PapersOn-Page OptimizationSEO Copywriting+10

The media ant

Content and Marketing Communication (Associate Manager)

May 2022 – Sep 2023 · 1 yr 4 mos · Greater Bengaluru Area

Managed 10 writers (both internal & external) to draft & optimize 400+ pages.
Crafted 400+ engaging multimedia collaterals, product landing pages, newsletters, whitepapers, blogs, and ad-copies, boosting conversion by 15% for clients.

Content StrategySEO AuditsWeb DevelopmentOnline MarketingOn-Page OptimizationSEO Copywriting+12

Collegedunia

Content Executive (SEO)

May 2020 – Apr 2022 · 1 yr 11 mos · Remote

Edited/drafted 700+ user-centric & SEO articles for storefront pages (15% user engagement uplift).
Increased monthly content output by 20% by managing 5 freelancers.

Web Content WritingE-commerce SEOOn-Page OptimizationSEO CopywritingKey MetricsOrganic Search+2

Notts tv

Journalism Trainee

Jun 2019 – Jul 2019 · 1 mo · Nottingham, United Kingdom

Content Creation

Radio faza

Media Correspondent

Dec 2018 – Oct 2019 · 10 mos · Nottingham City, England, United Kingdom · On-site

Represented Radio Faza at local events and conducted interviews
Handled social media campaigns and collaborated with presenters with programs.
Piloted and strategized the radio database implemented new organizational strategies and executed various content-related tasks.

Broadcast JournalismOnline JournalismSocial Media CommunicationsContent Creation