Jul 2025 – Present · 8 mos · Bengaluru, Karnataka, India · Hybrid

• Lead With Sash is a mission driven initiative, a dream that has been slowly brewing over the last few years. With LWS, I aim to help students, interns and early career professionals with the tools & systems they need to excel in marketing + build original thinking that is critical in today's AI age.

Aug 2024 – Jan 2025 · 5 mos

• As an Account Lead, I managed two important accounts and ad hoc projects simultaneously:
• 1. A top Ad Tech company (India, Japan, Dubai)
• 2. A renowned business consulting firm (India, US, UAE)
• Managed all required deliverables as well as:
• 1. Personal branding content
• 2. Blogs and whitepapers
• 3. LinkedIn page management & growth
• 4. Employer branding
• 5. Events & presentations
• 6. Pre Sales Decks
• 7. Analytical reports
• 8. Stakeholder requirements
• 9. Internal & external team co-ordination
• Shout out to Akanksha & Rachita for being the kind of mentors who fuel your drive to elevate yourself as a professional & a human being but do so with constructive criticism, relentless encouragement and appreciation where it is due.
• Those are leadership qualities I hope to imbibe myself with time.

Mar 2024 – Jul 2024 · 4 mos

• Working full time with Tailwind was a rigorous and transformative experience.
• From writing SaaS first content about AI & Data flows for a big design agency, to writing social media posts on the UAE capital markets & developing a quarterly employer branding magazine for a business consulting, to managing webinars, new launches, blogs, events and presentations for a top Ad Tech platform, I got the chance to diversify my knowledge, marketing skills & writing style to adapt to various subjects keeping first principle thinking and content writing fundamentals.
• "Saakshi may not be the most experienced in the team but her intent is clear to learn and grow and its why she is here." - Akanksha.
• A mentor who is also you boss acknowledging your efforts goes a long way to build confidence in your work and motivates you to keep doing better.

Sep 2023 – Mar 2024 · 6 mos

• A friend referred me for a research and competitive analysis project with Tailwind. That's how I found true mentors in Akanksha & Rachita, the Founders of Tailwind.
• From critical constructive feedback to pushing me to go beyond my potential, in a few projects I learned more than I had in years. The right mentors truly can transform a caterpillar into a butterfly.
• They liked my work and intent to learn. So when they offered me a full time position, I accepted.

Aug 2023 – Present · 2 yrs 7 mos · Bengaluru, Karnataka, India · Remote

• Worked with the following brands as a marketing consultant:
• 1. Activate Conscious Thinking (Singapore) - Developed the brand's social media and newsletter from ideation, to conceptualising, to creating posts and distribution.
• 2. Grants India - Managed the brand's social media profile and audience engagement.
• 3. Happy Wagon - Collaborated with influencers to drive sales for a new product launch.
• 4. NegotiateHer - Developed the personal brand for Gitanjali Ponnappa along with the communications for NegotiateHer's newsletter targeting Women and People of Color in Europe.

May 2023 – Jul 2023 · 2 mos · Bengaluru, Karnataka, India · Hybrid

• 🏆 Discovered Shark Tank India was taking applications, ensured our Founder submitted it and was part of the core team that helped develop and shoot the pitch that eventually took intervue.io to Shark Tank India.
• //
• Did not learn a lot in respect to content and marketing as the product was primarily sales driven. However, I did learn a lot about team dynamics and hyper-scaling a SaaS product.
• Some key initiatives I drove in 3 months:
• Proof of Goodwill: Creation, execution, editing, distribution & management for developing video testimonials of some of the most important product users including CHROs, Head of Talent, and other SaaS Founders. Live on intervue.io
• The Tech-Ache in Hiring: Created a LinkedIn interview carousel series with top HRs discussing the tech-aches in talent and hiring. From researching to conducting interview, to extracting content for a carousel, to designing, captioning and social media distribution - did it all solo.
• #365Reasons to try Intervue, creative posts & experiments (attached below)

Aug 2022 – Apr 2023 · 8 mos · United Kingdom · Hybrid

• This role helped me discover the realities, diversity & beauty of international education along with the aspirations of ambitious students from all parts of the world.
• The goal was to improve job boards visibility + student sign ups across partner universities. Which included:
• Managing a tight marketing budget of £500+ across Newsletters, LinkedIn marketing and event promotions.
• Working directly with Founders & cross - managing with core team to execute content for social media pre-sales outreach, and on-campus events.
• Building social media comms for: Career Ignition Hub
• Impact we achieved:
• 3-5% consistent increase in sign ups week on week
• 50% increase in followers on LinkedIn & Founder profiles
• 500 collective event registrations via social media (organic)
• Drove 300+ event registrations via social media for new product launch (Career Ignition Hub)
• Given that UK's educational ecosystem is a microcosm on is own, hyper targetted marketing initiatives created the maximum impact at individual student level who signed up with Student Circus.

Apr 2020 – Mar 2023 · 2 yrs 11 mos · Mumbai, Maharashtra, India · Hybrid

• 2020 was the most challenging year across all industries, especially education.
• Schools, colleges, universities did not have the infrastructure to go completely remote for an unpredictable period of time.
• NMIMS JDSoLa faced a similar dilemma - to cancel the marketing elective or find someone who can execute it as the company supposed to manage their electives did not have compliance for a remote education infrastructure.
• And this is where the goodwill compounded. A junior from my team when I was AGS in high school recommended me to the Dean and we got the opportunity to design the marketing curriculum + teach it remotely to the final year students of liberal arts because we already had experience empowering college students before.
• This included everything from designing to teaching to capstone projecs and guiding students in their independent research projects.
• Teachers are voted for in some ways in these colleges. A rating less than 3 means you cannot teach next year. I am grateful our rating never went below 3.5, it meant the students found actionable value in what they were learning.
• I have lost count of the recommendation letters I wrote over those two years and nothing brings me more joy than seeing all the graduates impact the world today.

Aug 2019 – Nov 2019 · 3 mos · Mumbai, Maharashtra, India · On-site

• My love for teaching was always in a constant battle with my love for storytelling and marketing.
• In the initial years, I further thought of it was a negative than a positive because of this quote "Those who can, do. Those who can't, teach."
• And it never made sense. Because, how can anyone, including me, teach without doing in the first place, without understanding a concept, you cannot teach it, and worse, end up teaching it wrong!
• Until I read Aristotle: “Those who know, do. Those that understand, teach.”
• So, when the Head of BMS Department asked my (Bombay Marketers) co-founder & I to create a create a 3 month extensive course for Digital Marketing Subject, we immediately said yes.
• It turned to be sort of a bootcamp format where everyday the students learned something and worked towards their end of program capstone project simultaneously. 100+ students across 2 batches, it was absolutely gratifying to see them learn and grow, become open to the digital mediums and leveraging them for marketing such as basic websites, ecommerce, meta ads, analytics, brand breakdowns, etc
• This was before the age of remote work, AI or even OTT explosion.
• In one way this was a volunteering project as we weren't paid, who would pay 22 year olds with insane + honest passion and drive to help & teach 16-17 year old high schools students?
• But what joy it was! Today (2025), the same students have worked in marketing departments across various companies and some are still in touch with us and express their gratitude.
• The gains aren't always in money, sometimes goodwill goes a much longer way.
• (And it did, what we were able to achieve with the students of KJ Somaiya College students paved the way for a much bigger opportunity later on)

Dec 2018 – Aug 2022 · 3 yrs 8 mos · Mumbai, Maharashtra, India

• My journey of starting Bombay Marketers with my co-founder is too adventurous, full of successes and failures over a period of 4 years. Something that cannot fit into 2000 characters. So, I am going to write a a Substack that covers challenges, learnings and of what it meant to run a marketing agency for 4 years without AI [Coming soon]

Sep 2018 – Feb 2019 · 5 mos · Mumbai Area, India · On-site

• First jobs are always special especially when you find the right people as mentors.
• I was in my final year at Whistling Woods when I decided to start working. My goal was to get a sense of real-world writing in the film world.
• I learned to write loglines, ads, documentary outlines, story pitches, pilots, scripts and screenplays. And while all of it was a lot of fun, I realised soon that while I may be able to develop stories, navigating the Bombay film and media world was a whole different story.
• There were two key highlights of my first job:
• 1. Creating a pitch, pilot and first season episodic outline of an OTT show about a female vigilante. Sajal Sir (ex head of content, the Yuvaa, India) helped me shape this web show (which was also read by Varun Grover, writer of Sacred Games, Superboys of Malegaon). Who knows if it will ever become a Netflix series but for a 20 year old having developed it was a joyful milestone in itself.
• 2. Commuting 20km everyday by bus and having the privilege to observe people from all walks of life and creating imaginary scenarios like doodles in the air.
• The commute was indeed exhausting, another learning that while we may find light even in the most exhausting routines, it is essential to cultivate being 'more' when you realise you need to grow as a person.
• So, I deep dove into the question "If not the world of films, what then? Where can I apply all my learnings of storytelling and story-selling?
• And the answer was so obvious it would be an insult to call it a light bulb moment: Marketing.

Jun 2014 – Apr 2015 · 10 mos · Mumbai, Maharashtra, India · On-site

• Junior college year 2 - This was the year I learned the value of spirituality, kindness & self-trust in the face of subtle politics & interpersonal dynamics when there is a position + reward to be achieved: the senior leadership core team: GS1, GS2 & 1 AGS.
• For most part, I believed being well-dressed, outspoken & able to stand for yourself were major qualities of a leader. What I also learned was it sometimes needs a person to be manipulative and diplomatic to get things done for the betterment of a team and bigger picture.
• I was none of these things.
• Through year 1 I just enjoyed the work, helped my team, had fun. I was aware I knew how to aid my team but wasn't very good at being an influential voice.
• Obviously, I had no hopes of winning any core team positions, least of all being nominated. I was the girl who would be reading books in the middle of a class, spend hours on a poster with my team to make it perfect, stay late when required. The 'working' bee as I liked to call myself.
• When the new senior team was to be formed, we were called in a classroom and the current GS briefed us that the exiting senior team had voted and 3 people were selected for the positions of GS 1, GS 2 & AGS.
• Kid you not, I was so sure I won't be called that even in that moment I remember I was reading a book on my phone.
• So when they announced the names as GS 1 - Aashay (loud claps, GS 2 - Tushita and AGS - Saakshi, it took me a few moments to register what had happened.
• I was elected by votes! And I realised it was because I was always chatting with my seniors to learn, I had no agenda at all. And they felt seen! Therefore, I got on their radar.
• So, maybe it wasn't about the clothes, glass skin and an iPhone. Maybe it isn't about playing the game.
• It was simply about showing up for others, and being truthful in how you show up for them. That's what I learned and have kept it as one of my core values.

Jun 2013 – Apr 2014 · 10 mos · Mumbai, Maharashtra, India · On-site

• Junior college year 1, as they call it in Mumbai, was my first experience as a 'leader', managing and guiding a team of 4 as the (unofficial) head of promotions and creatives.
• This included 2 things: conceptualising and creating handmade posters for events, and placing them in strategic locations across the college campus to increase visibility and registrations.
• It was during the year-long event-driven activities that I fell in love with communication as a function (which later evolved into end-to-end marketing). Every poster had 3 things we consistently refined:
• the right visual
• the right messaging
• the right CTA
• With multiple events happening every month handled by a small team of 12, it was the posters that ended up creating word of mouth, filling 80% of the seats and putting us on the map.
• Now that I look back to those days, I guess it is where my story began.